| | | | A Common Thread’s Ross Ching Has a Soft Spot for Shaw
 Ross Ching of A Common Thread has directed a new campaign for Shaw Floors that reveals where the company’s new Caress carpet gets its luxurious feel: it comes “squarely” from the softest things on earth. Conceived by Three Atlanta, the four spots present a series of vignettes involving soft objects, including a child’s blanket, a grazing sheep, a pair of fuzzy slippers, cotton candy and a cloud, each of which has a square carved out of its center. The voiceover explains, “All the softness you love is now in your carpet.”
published 1 month ago read more | | | | |
| | | | A Common Thread Creates a Ghoulish Campaign for Universal Studios
 A new commercial for Universal Studios’ Halloween Horror Nights is meant to spur viewers to run for their lives…and straight into the amusement park. A Common Thread produced the spot for Los Angeles agency David & Goliath, delivering a chilling piece of filmmaking that plays like a 30-second horror flick.
published 7 months ago read more | | | | |
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