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News : A Common Thread

A Common Thread’s Clay Staub Directs Launch Campaign for Universal Studios’ Despicable Me: Minion Mayhem Ride
News: A Common Thread’s Clay Staub Directs Launch Campaign for Universal Studios’ Despicable Me: Minion Mayhem RideDirector Applies His Visual Effects Acumen to David & Goliath’s Appealing Spot Blending Live Action and CG Minions.
A Common Thread’s Clay Staub has directed a new campaign for Universal Studios and Los Angeles agency David & Goliath that encourages park patrons to “find your inner Minion.” A bright and bubbly blend of live action, visual effects and computer animation, the spot promotes the park’s new attraction "Despicable Me: Minion" Mayhem.
published 4 weeks ago   read more
Riding Shotgun at SIGGRAPH 2014
Shotgun Software is gearing up for a lively week of events, education, new releases and more at SIGGRAPH 2014 in Vancouver. Shotgun, the leading developer of cloud-based production tracking, review and asset management software for film, TV and games (recently acquired by Autodesk), will be exhibiting and announcing the details of their latest product releases at booth #741 from August 12-14 at the Vancouver Convention Center. Off the exhibit floor, also be sure to visit Shotgun at any of these events:
published 1 month ago   read more
A Common Thread’s Peter Dietrich Works Magic for OPPO
News: A Common Thread’s Peter Dietrich Works Magic for OPPODirector’s Branded Entertainment Short Film Explores a Man’s Mysterious Odyssey to Discover His True Self.
Peter Dietrich, represented in the U.S. by A Common Thread, has directed a branded entertainment short film for Chinese cell phone giant OPPO, about a man’s magical quest to find himself. Produced by Red Horse, Shanghai, for BBDO Proximity, China, "The Loop of Life" promotes the launch of OPPO’s new Find 7 smart phone.
published 2 months ago   read more
A Common Thread’s Peter Dietrich Uses a Light Touch to Deliver a Strong Message about Skin Cancer
News: A Common Thread’s Peter Dietrich Uses a Light Touch to Deliver a Strong Message about Skin CancerIn HyConnect’s Latest Campaign for the American Academy of Dermatology a Dark Spot on A Lawn Serves as A Metaphor for Melanoma.
Director Peter Dietrich of A Common Thread uses humor to get people to think seriously about a scary subject matter in a new campaign for the American Academy of Dermatology and Chicago agency HyConnect.
published 3 months ago   read more
A Common Thread’s Jennifer Trujillo Lenses Timbaland’s “Know Bout Me.”
News: A Common Thread’s Jennifer Trujillo Lenses Timbaland’s “Know Bout Me.”Director Jennifer Trujillo has crafted a creepy concept-driven video for Timbaland’s new single Know Bout Me (featuring Drake, James Fauntleroy and Jay-Z). Trujillo, who directs via A Common Thread, used an abandoned Los Angeles hospital for the backdrop of a story of a mysterious young woman’s search for a lost book. That book turns out to be a tome marked "Property of T. Mosley a.k.a Textbook Timbo," which is also the name of Timbaland’s new studio album, his first in four years.
published 8 months ago   read more
Director Richard Sears Joins A Common Thread for Commercials
News: Director Richard Sears Joins A Common Thread for CommercialsDirector Richard Sears, whose credits includes work for Toyota, Citgo, Nissan and AT&T, has joined Los Angeles-based A Common Thread for exclusive, national representation. Sears has earned high regard for his storytelling skills, which he has applied to genres ranging from dialogue-driven comedy to documentary/lifestyle advertising. He provides A Common Thread with a proven talent, versatility and a reputation as an innovator.
published 11 months ago   read more
A Common Thread’s Brendan Williams Directs Campaign Launching Rite Aid’s Wellness 65+ Program
News: A Common Thread’s Brendan Williams Directs Campaign Launching Rite Aid’s Wellness 65+ ProgramThree new spots focus on seniors having fun.
A Common Thread’s Brendan Williams has directed a new campaign for Rite Aid that presents beautifully-crafted portraits of seniors who are healthy and having fun. Three new spots, conceived by Marc USA, promote Rite Aid’s newly-launched Wellness 65+, a first-of-its-kind customer loyalty program for seniors.
published 11 months ago   read more
A Common Thread Signs Keith Rivers for Music Videos
News: A Common Thread Signs Keith Rivers for Music VideosDirector Keith Rivers has signed with A Common Thread for exclusive representation in music videos. Rivers gained considerable notoriety last year when a commercial campaign he directed for Microsoft’s Internet Explorer ignited the singing career of soulful British singer Alex Clare, whose song Too Close was featured in the soundtrack. Rivers went on to direct an official music video for the song that has also become a viral hit.
published 1 year ago   read more
A Common Thread’s Ross Ching Has a Soft Spot for Shaw
News: A Common Thread’s Ross Ching Has a Soft Spot for ShawRoss Ching of A Common Thread has directed a new campaign for Shaw Floors that reveals where the company’s new Caress carpet gets its luxurious feel: it comes “squarely” from the softest things on earth. Conceived by Three Atlanta, the four spots present a series of vignettes involving soft objects, including a child’s blanket, a grazing sheep, a pair of fuzzy slippers, cotton candy and a cloud, each of which has a square carved out of its center. The voiceover explains, “All the softness you love is now in your carpet.”
published 1 year ago   read more
A Common Thread’s Kenny Stoff Documents the Lives of Injured Soldiers for the Bob Woodruff Foundation
News: A Common Thread’s Kenny Stoff Documents the Lives of Injured Soldiers for the Bob Woodruff FoundationThe work of the nonprofit Bob Woodruff Foundation in helping injured soldiers reintegrate into American society is the subject of a powerful new documentary short and public service ad, produced by A Common Thread and directed by Kenny Stoff.
published 1 year ago   read more
A Common Thread’s Maz Makhani Orchestrates a Tango in the Desert
News: A Common Thread’s Maz Makhani Orchestrates a Tango in the DesertThe grace, speed and agility of Audi A7 and A8 sedans are compared to a pair of sensual dancers in a new spec spot directed by Maz Makhani and produced by A Common Thread.
published 2 years ago   read more
A Common Thread Creates a Ghoulish Campaign for Universal Studios
News: A Common Thread Creates a Ghoulish Campaign for Universal StudiosA new commercial for Universal Studios’ Halloween Horror Nights is meant to spur viewers to run for their lives…and straight into the amusement park. A Common Thread produced the spot for Los Angeles agency David & Goliath, delivering a chilling piece of filmmaking that plays like a 30-second horror flick.
published 2 years ago   read more
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