|Director Richard Sears Joins A Common Thread for Commercials|
Director Richard Sears, whose credits includes work for Toyota, Citgo, Nissan and AT&T, has joined Los Angeles-based A Common Thread for exclusive, national representation. Sears has earned high regard for his storytelling skills, which he has applied to genres ranging from dialogue-driven comedy to documentary/lifestyle advertising. He provides A Common Thread with a proven talent, versatility and a reputation as an innovator.
published 2 months ago read more
|A Common Thread Signs Keith Rivers for Music Videos|
Director Keith Rivers has signed with A Common Thread for exclusive representation in music videos. Rivers gained considerable notoriety last year when a commercial campaign he directed for Microsoft’s Internet Explorer ignited the singing career of soulful British singer Alex Clare, whose song Too Close was featured in the soundtrack. Rivers went on to direct an official music video for the song that has also become a viral hit.
published 5 months ago read more
|A Common Thread’s Ross Ching Has a Soft Spot for Shaw|
Ross Ching of A Common Thread has directed a new campaign for Shaw Floors that reveals where the company’s new Caress carpet gets its luxurious feel: it comes “squarely” from the softest things on earth. Conceived by Three Atlanta, the four spots present a series of vignettes involving soft objects, including a child’s blanket, a grazing sheep, a pair of fuzzy slippers, cotton candy and a cloud, each of which has a square carved out of its center. The voiceover explains, “All the softness you love is now in your carpet.”
published 8 months ago read more
|A Common Thread Creates a Ghoulish Campaign for Universal Studios|
A new commercial for Universal Studios’ Halloween Horror Nights is meant to spur viewers to run for their lives…and straight into the amusement park. A Common Thread produced the spot for Los Angeles agency David & Goliath, delivering a chilling piece of filmmaking that plays like a 30-second horror flick.
published 1 year ago read more