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News : COPA

2014 Global Communications Campaign: Copa Coca-Cola.
News: 2014 Global Communications Campaign: Copa Coca-Cola.Copa Coca-Cola is held in more than 60 countries with over one million participants. The global communications campaign led by Ogilvy & Mather reinforces the passion for football.
Coca-Cola has been a proud sponsor of grassroots football for 25 years. What started in Zimbabwe in 1988 was formalized under Copa Coca-Cola in 1998, when it was first launched in Mexico. The aim of Copa Coca-Cola is to create the world’s largest and most inclusive football grassroots program. The global initiative gives millions of young football fans the opportunity to come together and celebrate their passion for football. Its purpose is not only to encourage teens to lead a more active life through sport, but also to demonstrate that sport goes beyond games and means team spirit, camaraderie and respect.
published 8 months ago   read more
Director Adria Petty and Stardust's Alan Bibby Co-Direct "Princess of China" for Coldplay and Rihanna
News: Director Adria Petty and Stardust's Alan Bibby Co-Direct "Princess of China" for Coldplay and RihannaStardust creative director Alan Bibby teamed up with longtime friend and veteran music video helmer Adria Petty to co-write and co-direct Coldplay and Rihanna's epic music video for "Princess of China.” Petty, whose credits include videos for Beyonce’s “Sweet Dreams” and “Countdown” plus spots for Target, Hershey’s and Lancome, and Bibby, whose credits include VFX-heavy commercials for Mercedes-Benz, AT&T and Shell, combined their unique talents and visions for the movie-trailer-style video, which premiered worldwide on June 4, 2012.
published 2 years ago   read more
QuietMan and COPA Network Collaborate on Coldplay Video Featuring Rihanna
News: QuietMan and COPA Network Collaborate on Coldplay Video Featuring RihannaHigh-end VFX studios QuietMan and COPA Network recently teamed up to voyage to ancient China in Coldplay's new video, a cinematic action-adventure featuring Rihanna. The studios worked closely with directors Adria Petty and Alan Bibby to execute a full range of postproduction, developing each of the video's environments and dozens of shots from the initial mood boards and reference art through digital matte paintings, multiple layers of CGI, the final flame premium composite, beauty, and color correct.
published 2 years ago   read more
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