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News : Element Technica

RED Relies On Nipros Camera Systems For NAB Demos
News: RED Relies On Nipros Camera Systems For NAB DemosNAB BOOTH #N314: Seeking a high performance camera system to support NAB demos of their 4K/HD EPIC DRAGON Cinema Camera, RED Digital Cinema engineers reached out to Samaserve CTO Sal Sandoval for details on the Nipros LS-750GT and LS 750 camera-mounted fiber adapter systems. The demos, scheduled throughout the 4-day NAB Show, will find the DRAGON providing a live 4K feed produced at the Vizrt booth (#SL2419)’s “Virtual Studio” set that will be sent to the Snell booth (#N1820), located in separate halls, via fiber-optic cabling for viewing and live switching.
published 1 week ago   read more
Assimilate launches innovative online store for SCRATCH
News: Assimilate launches innovative online store for SCRATCHInnovative New Channel for SCRATCH Lab, Third-Party Products and Logo Merchandise Now Available in One Convenient OnLine Store
ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, today announced the ASSIMILATE Store, an online marketplace where artists can discover, trial and purchase the popular new SCRATCH Lab™ workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire SCRATCH® product line.
published 2 years ago   read more
Hi Ground Media's "Red Bull Rampage: The Evolution" set for October run on 3Net
News: Hi Ground Media's "Red Bull Rampage: The Evolution" set for October run on 3NetHi-Ground Media’s first 3D outing for Red Bull Media House North America, titled "Red Bull Rampage: The Evolution", was launched successfully in August on 3Net, the joint venture 24/7 3D television network from Sony, Discovery and IMAX and distributed by DirecTV. The exciting free-ride mountain biking production received high marks from 3Net and has picked up for another series of airings over the coming months, beginning in October.
published 3 years ago   read more
3ality Digital Acquires Element Technica
3ality Technica™ steps up its role as the Largest Innovator and Supplier of S3D Production Technology
3ality Digital, considered to be the leading innovator of the most sophisticated S3D production technology in the industry, announced today it has acquired Element Technica, a company long-known for its manufacturing expertise, accessories, and mechanical engineering of motorized S3D camera rigs.
published 3 years ago   read more
Element Technica Debuts and Ships Accessories for Sony PMW-F3 Camera
News: Element Technica Debuts and Ships Accessories for Sony PMW-F3 CameraAs Sony’s engineers were putting the finishing touches on the company’s groundbreaking PMW-F3 Super 35mm sensor camcorder, Element Technica (ET) was working in close cooperation with the camera maker to develop purpose-built accessories to allow the new F3 to utilize the thousands of existing motion picture camera and lens accessories in rental house and owner/operator inventory.
published 3 years ago   read more
Element Technica Delivers 200th 3D Rig
News: Element Technica Delivers 200th 3D RigElement Technica (ET), maker of 3D rigs that precisely mount and control the position of digital camera pairs for 3D production, has delivered its 200th Technica 3D rig.
published 3 years ago   read more
Wimbledon Goes 3D with Element Technica Rigs
News: Wimbledon Goes 3D with Element Technica RigsElement Technica (ET), leading designer and manufacturer of the 3D rigs used to stereoscopically mount and control pairs of cameras for 3D image capture, announces its Technica 3D rigs are being used exclusively in the 3D production of the 2011 Wimbledon Championships tennis tournament. The rigs will be mounted with Sony digital cameras.
published 3 years ago   read more
Anton/Bauer Hits The Road With The John Lennon Educational Tour Bus
News: Anton/Bauer Hits The Road With The John Lennon Educational Tour BusPower Solutions Help Maintain a Professional and Safe Production Environment for Students
Continuing the company’s commitment to education, Anton/Bauer®, a brand of The Vitec Group, and the world’s premier provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, recently donated several products to The John Lennon Educational Tour Bus, a non-profit program that brings a state-of-the-art and professionally staffed mobile audio and video production studio to schools, youth organizations, community events and music/technology expos throughout North America.
published 3 years ago   read more
Emery Chooses Element Technica for 3D Action Thriller “Bait”
News: Emery Chooses Element Technica for 3D Action Thriller “Bait”“Bait 3D”, the new action thriller shot on the Gold Coast of Australia is based on true life events of the aftermath of a tsunami. “It combines shark and disaster genres in a single story, following survivors who have banded together facing unexpected dangers that have come in with the water,” explains cinematographer Ross Emery.
published 3 years ago   read more
Over 150 Industry Professionals Attend First Annual 3D Advertising Summit At Kerner Studios In San Rafael, Ca
News: Over 150 Industry Professionals Attend  First Annual 3D Advertising Summit At Kerner Studios In San Rafael, CaThere was nothing “unlucky” about Kerner Studios First Annual 3D Advertising Summit which was held on Friday the 13th. Over 150 industry professionals turned out to hear all about the impact of 3D on commercial production from some of the most experienced practitioners in the business.
published 3 years ago   read more
Hi-Ground Media Chooses Element Technica for Red Bull Rampage 3D Production
News: Hi-Ground Media Chooses Element Technica for Red Bull Rampage 3D ProductionElement Technica announces Gregg Katano and Ajay Relan, the creative team behind Hi-Ground Media and Producer/Director Wayne Miller of Action 3D Productions have chosen ET’s Pulsar 3D rig for the Red Bull Rampage 3D: The Evolution shoot. The recent production, shot in Virgin, Utah, captures the story of five top riders from around the world, competing at the world’s most extreme freestyle mountain biking event.
published 3 years ago   read more
Underwater 3D a Reality with Element Technica Neutron and BORG Underwater Housing
News: Underwater 3D a Reality with Element Technica Neutron and BORG Underwater HousingElement Technica, leading designer and manufacturer of 3D rigs designed to mount digital camera and lens pairs stereoscopically, announces that its Technica 3D Neutron rig, mounted with Silicon Imaging SI-2K cameras, can now be enclosed in the purpose-built Neutron BORG 3D underwater housing system from HydroFlex.
published 3 years ago   read more
Berlin Film Festival Marks Worldwide Premiere of 3D Film The Mortician
Element Technica announces that “The Mortician”, the first American feature to use their Technica 3D rigs will make its worldwide premiere at the 2011 Berlin Film Festival on February 12, 2011.
published 3 years ago   read more
Element Technica Rigs bring 3D broadcast of 2011 Sony Open coverage to Golf Channel
Special 3D coverage of the 2011 Sony Open from Hawaii on the Golf Channel is being done exclusively with a total of seven Element Technica (ET) Quasar and Pulsar 3D rigs supplied to remote broadcast truck provider NEP Supershooters by Video Equipment Rentals (VER). 3D rigs stereoscopically position a pair of video cameras to provide the left eye and right eye views necessary to provide 3D imaging.
published 3 years ago   read more
Game-changing New 3D Rig from Element Technica for RED Epic
News: Game-changing New 3D Rig from Element Technica for RED EpicElement Technica, the leading provider of stereo 3D rigs for a broad range of cameras and applications, introduces the Atom, camera-specific 3D rig designed for RED Epic digital cinematography cameras.
published 3 years ago   read more
Technica 3D Quasar Chosen for "Napoleon Kaput"
News: Technica 3D Quasar Chosen for "Napoleon Kaput"Element Technica announces that cinematographer Irek Hartowicz ("No Love in the City", "Tremme" pilot) has chosen the Quasar 3D rig to support Leopolis Films’ feature "Napoleon Kaput 3D".
published 3 years ago   read more
Element Technica’s Neutron 3D Rig Tapped for Navy Inhouse Promo
News: Element Technica’s Neutron 3D Rig Tapped for Navy Inhouse PromoElement Technica announces that cinematographer Steven Douglas Smith has chosen the lightweight Technica 3D Neutron rig, for the Navy’s in-house video promotion, recreating the technicality behind a recent mission launch that brought down a crippled satellite.
published 4 years ago   read more
Element Technica Intro’s Pulsar 3D Rig for Mid-sized Cameras
Element Technica, designer of the leading family of 3D rigs for stereoscopically mounting cameras and lenses for television and motion picture 3D production, premiers its Pulsar 3D rig at the 2010 IBC exhibition.
published 4 years ago   read more
Can Communicate Expands 3D Operations With New OB And Documentary Rigs
Deal extends ongoing relationship with Element Technica
Can Communicate (CAN), the 3D film and TV production specialist, announced today that it will build on a tremendously successful summer of 3D production with a major purchase of four active stereographic 3D rigs from Element Technica, the leading developer of professional digital video camera accessories.
published 4 years ago   read more
AIX Records Shoots First 3D Music Albums with Test of Panasonic's New AG-3DA1 Full HD 3D Camcorders
Blu-ray 3Ds™ feature Rita Coolidge, Mark Chesnutt in Intimate Performances for Home Entertainment
AIX Media Group (Los Angeles, CA), a full-service digital media production company specializing in the development of DVD-Audio/Video and Blu-Ray discs, recently shot the first 3D Music Albums™ with four pre-production models of Panasonic’s AG-3DA1 Full HD 3D camcorder.
published 4 years ago   read more
Mazzei Chooses Element Technica to Support 3D Music Video for Kelly Rowland
Element Technica announces that director Rankin and cinematographer Marco Mazzei chose the Quasar rig for one of the newest 3D music videos, Kelly Rowland’s Rose Colored Glasses.
published 4 years ago   read more
Element Technica New Pulsar and Neutron 3D Rigs at IBC Stand # 11.F35
News: Element Technica New Pulsar and Neutron 3D Rigs at IBC Stand # 11.F35Element Technica will unveil the Pulsar and display production models of the new Neutron 3D rigs at IBC 2010. The Pulsar is engineered to stereoscopically mount mid-sized and box-style digital cameras such as the Scarlet, Epic, SI-2K, Sony EX3 and P1, mounted with any ENG-style lenses.
published 4 years ago   read more
Element Technica Quasar 3D Rigs Used Exclusively for Soccer World Championships in South Africa
News: Element Technica Quasar 3D Rigs Used Exclusively for Soccer World Championships in South AfricaElement Technica (ET), leading designer and manufacturer of the 3D rigs used to stereoscopically mount and control pairs of cameras for 3D image capture, announces its Quasar 3D rigs will be used exclusively for the 3D telecasts of the world championship soccer tournament from South Africa this summer.
published 4 years ago   read more
Element Technica 3D Rigs at Roland-Garros
News: Element Technica 3D Rigs at Roland-GarrosElement Technica, leading designer and manufacturer of 3D rigs, announces the company’s Quasar large camera 3D rigs are being employed for the four-camera position 3D production of the 2010 French Open Tennis Championship at Roland-Garros in Paris. The Quasar 3D rig stereoscopically positions pairs of HD cameras for 3D image capture. The French Open matches and 3D telecast are taking place during the two-week period at the end of May and beginning of June.
published 4 years ago   read more
OConnor 120EX Goes 3D for "The Mortician"
News: OConnor 120EX Goes 3D for "The Mortician"Cinematographer Michael McDonough has wrapped the 3D feature –"The Mortician". Thanks to the OConnor 120EX’s ability to support a heavy load and allow for smooth transitions through difficult sequences, he was able to take full advantage of post-Katrina New Orleans, Louisiana as he captured The Mortician’s world.
published 4 years ago   read more
Element Technica introduces ultra-small Neutron 3D rig
News: Element Technica introduces ultra-small Neutron 3D rigElement Technica, designer and manufacturer of the groundbreaking Technica 3D camera rigs that simplify 3D video production, introduces their new, ultra-small Neutron 3D rig.
published 4 years ago   read more
Element Technica Delivers Its 50th Quasar 3D Rig
News: Element Technica Delivers Its 50th Quasar 3D RigElement Technica, designer and manufacturer of the revolutionary Technica 3D family of 3D rigs, has delivered its 50th Quasar 3D rig. The Technica 3D Quasar mounts full-sized and equipped digital cinematography cameras such as the RED ONE, Sony F23/35 and 1500, ARRI D-21 and Genesis in stereoscopic pair configuration.
published 4 years ago   read more
Quasar Is Shown Throughout NAB Exhibition Hall
News: Quasar Is Shown Throughout NAB Exhibition HallIn the six months since Element Technica unveiled its Technica 3D Quasar rig at the IBC convention in Amsterdam, the Quasar has quickly found its home in feature film, sports and entertainment venue productions. At the 2010 NAB Convention, the Quasar rig will be seen in technology demonstrations at vendor booths throughout the exhibition halls.
published 4 years ago   read more
Offhollywood Brings Unique Vision III 3D Lens Technology to Production Market
Visually Compelling New Imaging Technology Enhances Depth, Shape, Texture, and Realism in 3D Production, Enriches Video for 2D Viewing
Leading digital cinema company Offhollywood today announced that, in association with Element Technica 3D and Thales Angenieux, it is providing producers and cinematographers with cutting-edge Vision III Imaging 3D lens technology.
published 4 years ago   read more
DCS gears up for NAB 2010 Streaming Media Show Floor Coverage
Second Annual Online Silent Auction now in progress
The Digital Cinema Society (DCS) will once again provide streaming interviews with manufacturers of the latest technology from the NAB show floor. They have also announced the launch of the Annual DCS Silent Auction.
published 4 years ago   read more
McDonough Puts Technica 3D Rigs to the Test on The Mortician
When writer/director Gareth Maxwell Rogers decided to shoot the psychological thriller "The Mortician" in 3D, cinematographer Michael McDonough opted to use Element Technica’s new Quasar 3D rig.
published 4 years ago   read more
Element Technica Expands Facility
Element Technica, known for their comprehensive line of accessories for professional cameras including the Red, as well as market-leading 3D rigs and associated equipment, is adding an additional building to house its expanding operations in Los Angeles, California.
published 4 years ago   read more
Geoff Boyle Chooses Mantis for "Wallander"
News: Geoff Boyle Chooses Mantis for "Wallander"Cinematographer Geoffrey Boyle recently finished another installment in the Swedish-language film series based on Swedish crime writer Henning Mankell’s fictional character Kurt Wallander.
published 4 years ago   read more
Quasar 3D Rig used on Dave Matthews Band Concert Feature “Larger Than Life in 3D”
News: Quasar 3D Rig used on Dave Matthews Band Concert Feature “Larger Than Life in 3D”Element Technica, a leading designer and manufacturer of 3D rigs and associated equipment for motion picture and television 3D production, announces that its Quasar 3D rigs were used extensively in the production of “Larger Than Life in 3D” featuring Dave Matthews Band, Ben Harper and Relentless7, and Gogol Bordello.
published 4 years ago   read more
Element Technica Quasar™ 3D Rigs Now in Use
Element Technica, whose groundbreaking series of Technica 3D Rigs are designed to precisely position a pair of cameras to achieve realistic stereoscopic digital video for broadcast and cinema, is now delivering the first new Quasar™ 3D Rigs to owner/operators and camera rental houses.
published 4 years ago   read more
Element Technica Intro’s Groundbreaking 3D Production Tools
Element Technica announces the new Technica 3D Series, which brings a new level of precision, speed and simplification to stereoscopic 3D motion picture production.
published 5 years ago   read more
New Element Technica Accessories Support RED One Electronic Viewfinder
Element Technica expands their RED One EVF line with a family of precision accessories that work seamlessly together to support the camera’s electronic viewfinder.
published 5 years ago   read more
Element Technica Introduces V-DOCK™ Accessory Mounting System
Element Technica introduces V-DOCK™, the new professional mounting system designed to replace the messy and insecure practice of using Velcro-type material or gaffer tape to attach camera accessories. V-DOCK is a neat solution for working with popular digital camera systems, including the RED One.
published 5 years ago   read more
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ArticlesArticles and Tutorials:

3ality Technica: CEO Steve Schklair on Changing the S3D Game3ality Technica: CEO Steve Schklair on Changing the S3D Game
Combining forces to drive innovation in 3D production, 3ality Digital has acquired Element Technica, and has changed their name to 3ality Technica. The newly merged company will dominate stereoscopic 3D production, with an estimated 80% market share. Creative COW caught up with fast-moving Steve Schklair in Brazil and later, Los Angeles to get the inside information.
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BlogBlogs:

Checking in From IBC
So it's a typical rainy day in Amsterdam, but it appears that there will be more than just one or two big announcements coming at this show. Surprises are in store, from updates on a couple of existing products lines to upgrades on some of your favorite software packages and...
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NAB is around the corner, is it interesting enough for you yet?
OK. So NAB 2011 starts this coming Saturday. Last week Adobe showed a fully featured version of Photoshop running on an iPad, Sony announced that they will be showing their 4K camera system on the show flow and privately announced a couple of other new cameras, a message that that...
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Happy New Year - I'm Back
First off Happy New Year- its already happened in Australia and parts of Asia as I type, but I still I wish everyone the most Joyous and Prosperous of New Years to all. So I promised everyone I was going to be diligent about maintaining my Cow Blog. The last...
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