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Lexus Italy Presents the New Lexus IS Hybrid Which Stars in the First Real-Time & Real World Videogame
News: Lexus Italy Presents the New Lexus IS Hybrid Which Stars in the First Real-Time & Real World Videogame“Trace Your Road” is the unique experiential performance, featuring an F1 driver, captured in the spot campaign and BTS film created for Lexus Italy by Saatchi & Saatchi Italy, Movie Magic International (Milan), LOGAN & Fake Love.
published 12 months ago   read more
Fake Love And Momentum Instagram Fashion Week For American Express
News: Fake Love And Momentum Instagram Fashion Week For American ExpressLA-based Recommended Media’s 2012 Cannes Grand Prix-winning roster design company, Fake Love teamed up with Momentum Worldwide to deliver an interactive view of Mercedes-Benz Fashion Week through street-style photography with their specially created Instagram towers for American Express. Fake Love served as the digital production company on the project, crafting the digital design and technology for the three 10-foot tall towers installed in the lobby of Lincoln Center. The project features images from fashion bloggers as well as French street-style photographer, illustrator and author Garance Doré.
published 2 years ago   read more
Fake Love Is Alive And Well
News: Fake Love Is Alive And WellAlive & Well has formed a partnership for integrated, experiential and new media with New York based creative technology shop, Fake Love. Focusing on immersive brand solutions and integrated visual storytelling that work in multiple platforms, Fake Love is led by Creative Directors/Technologists Josh Horowitz and Layne Braunstein. Specializing in experiential design, post/vfx and new media, Fake Love has had its hands in projects for top brands such as Google, Spin Magazine, M.A.C. Cosmetics, Microsoft, Samsung and MTV Networks.
published 3 years ago   read more
Brickyard VFX Puts Toyota NASCAR Campaign Into Overdrive
Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web.
published 4 years ago   read more
SWAY studio’s Sleight of Hand Opens Columbia’s "21"
Versatile VFX Shop Leaps Further into Feature Film CG; Specialty Lighting, Macro Photography, and Photo-real Techniques Add Extreme Detail to Opening Sequence
Renowned for its groundbreaking photo-realism and lighting techniques in commercial visual effects, SWAY studio is currently showcasing its creative versatility with a spectacular 3D opening sequence for Robert Luketic’s feature film "21", now the #1 movie in America.
published 6 years ago   read more
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My Not-So-Secret Diary: NAB 2013
I'm not sure how many times you have to go to NAB before the old(er) people stop pinching your cheeks, but it turns out two isn't the number of times. Not that it bothers me in the least because I'll be the first to tell you I know nothing. I...
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Top 10 Reasons RETURN OF THE JEDI Sucks
I am a big fan of Star Wars, but I have never ever liked RETURN OF THE JEDI. Having just watched the Blu Ray, I'm gonna spout off a little about this. As I have said numerous times, I'm a much bigger fan of the MAKING OF these movies than...
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Social Media - Is it Real?
It seems that everywhere I turn, social media comes up. Independent producers as well as top studios look to harness social media to raise awareness for their productions. Customers are using it to talk about products and companies they love -- and hate. People look to re-establish their personal networks...
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