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News : GenArts

Agenda Announced for the Thirteenth Annual Las Vegas SuperMeet
The Agenda has Been Set for the 13th Annual Las Vegas SuperMeet, to Be Held on Tuesday, April 8, 2014 at the Riviera Hotel Royale Ballroom in Las Vegas. SuperMeets are for those who use or want to learn to use Macintosh-based workflows and solutions. The Las Vegas SuperMeet promises to be the single largest gathering of Apple, Adobe, Autodesk, Avid editors, gurus and and digital filmmakers during Nab Show 2014.
SuperMeets are for those who use or want to learn to use Macintosh-based workflows and solutions. The Las Vegas SuperMeet promises to be the single largest gathering of Apple, Adobe, Autodesk, Avid editors, gurus and and digital filmmakers during Nab Show 2014. Doors will open at 4:30PM. Stage presentations will begin at 7:00 PM.- The agenda has been set for the 13th Annual Las Vegas SuperMeet, to be held on Tuesday, April 8, 2014 at the Riviera Hotel Royale Ballroom in Las Vegas, NV. Tickets for the SuperMeet are on sale online for $15.00 each plus ticket fee and $10.00 for students and teachers. They will be $20.00 at the door. It is expected this SuperMeet will sell out as historically every Las Vegas SuperMeet sells out.
published 3 weeks ago   read more
Boris FX Announces Boris Continuum Complete 9
News: Boris FX Announces Boris Continuum Complete 9Boris FX™, the leading developer of integrated VFX and workflow solutions for video and film, announces Boris Continuum Complete 9 - a package of visual effects for NLE and compositing platforms on Windows and Mac OS. Building on the strengths of previous BCC releases, version 9 adds over 30 new filters and transitions in key areas such as Image Restoration, Film, Stylize, Keying and Compositing, Lights, and Perspective. All BCC effects and presets can now be viewed in the new FX Browser™ window, which is integrated into every BCC filter or transition.
published 1 month ago   read more
SGO's Mamba FX and GenArts Sapphire 7 Energise the Imagination of Artists
The popular GenArts Sapphire 7 visual effects plug-in suite is now fully certified for SGO's new compositing software, Mamba FX. Just like Mamba FX, Sapphire 7 plug-ins make extensive use of GPU acceleration in order to provide the user with fast feedback and minimal render times. Both also permit very high quality, high dynamic range image processing.
published 1 month ago   read more
Boris FX Names Stephen Hayes Director of Business Development
Boris FX, the leading developer of integrated VFX and workflow solutions for video and film, announces the appointment of Stephen Hayes to Director of Business Development, worldwide. Hayes will oversee key user markets, end user and reseller engagement, industry event presence, and help direct overall business goals.
published 2 months ago   read more
NVIDIA Accelerates Creative Workflows at NAB 2013
New NVIDIA GRID Visual Computing Appliance Featured Among Demos for Broadcasters, Visual Effects Artists and Animators
NVIDIA is showcasing how professionals creating and distributing content can accelerate their workflows using the latest GPU technologies and partner software in booth SL3905 and throughout the conference at NAB 2013.
published 1 year ago   read more
GenArts Releases Sapphire 7 with scheduled debut at NAB 2013
GenArts® Inc., the global leader in specialized visual effects software, today released Sapphire 7. This new release provides users with greater control, increased speed, and an expanding arsenal of effects; empowering users to create higher quality effects in less time.
published 1 year ago   read more
ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
Powerful Facial Makeover Plug-In and Color Management Solution Speed Artist and DIT Workflows
The ASSIMILATE Store™, the unique on-line marketplace to discover, trial, and purchase SCRATCH Lab®, as well as third-party software and selected hardware accessories for the SCRATCH® end-to-end data workflow and post-production tool, now offers the Beauty Box Video OFX plug-in from Digital Anarchy and LiveGrade Color Management Solution from Pomfort.
published 2 years ago   read more
ZYNC Appoints Todd Prives Vice President of Business Development & Marketing
Ten-Year Visual Effects Software Industry Veteran Joins ZYNC to Drive Marketing Strategy and Customer Adoption
ZYNC, the Visual Effects industry leader in integrated cloud rendering and storage technology today announced that Todd Prives has joined the company as Vice President of Business Development and Marketing. Prives is responsible for leading ZYNC’s strategic alliances with software providers and marketing their service to customers as the technology rolls-out on a global basis.
published 2 years ago   read more
NVIDIA and Partners Transform Entire Content Creation Workflow at 2012 NAB Show
Creative Professionals increase their Speed, Quality and Productivity through GPU computing
Content creators ranging from 2012 Oscar winners Industrial Light & Magic, a division of Lucasfilm Ltd. ("Rango") and Pixomondo ("Hugo") to up-and-coming independents such as Bandito Brothers ("Act of Valor", "Waiting for Lightning") and smaller creative services shops such as Dawnrunner Productions and Digital Spatula are increasing the speed, quality and productivity of their workflows through the adoption of GPU computing featuring NVIDIA® Quadro® and Tesla® GPUs.
published 2 years ago   read more
Neat Video Announces Neat Video Pro Noise Filter for ASSIMILATE SCRATCH and SCRATCH Lab
News: Neat Video Announces Neat Video Pro Noise Filter for ASSIMILATE SCRATCH and SCRATCH LabAnnouncement Delivers Dynamic New Tools To The Creative Arsenal of SCRATCH and Lab Artists
The Neat Video team announced that they have delivered the Neat Video Pro video noise reduction filter as an OpenFX plug-in for ASSIMILATE’s SCRATCH® and SCRATCH Lab™ digital workflow tools. Previously only available for video editing and compositing applications, this new version of Neat Video brings its industry-leading grain and noise reduction technology to Digital Intermediate (DI), Finishing, Production Dailies and Visual Effects Dailies workflows.
published 2 years ago   read more
GenArts Sapphire Edge™ Brings High-End Visual Effects to the Final Cut Pro X Creative Community
Sapphire Edge for Final Cut Pro X Gives Editors A Competitive Edge; Produces More Engaging Video in Less Time Without Compromising Quality
GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, today announced the availability of Sapphire Edge for Final Cut Pro X professional video editing application from Apple. Sapphire Edge empowers Final Cut Pro X editors to efficiently apply cutting-edge visual effects in a streamlined editorial experience without compromising the quality of the final result. Sapphire Edge delivers the same professional visual effects as its high-end counterpart Sapphire, and is designed with the busy, modern editor in mind. By extending the modern workflow introduced in Final Cut Pro X, Sapphire Edge visual effects software enables broadcast, film, and online video editors to produce more engaging stories in fewer steps, saving valuable production time and money.
published 2 years ago   read more
Assimilate announces "Cyber Monday" promotion at expanded online store
Innovative new purchasing channel offers even more third-party workflow tools with special reduced-pricing offer
ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, has announced “Cyber Monday”, a 24-hour sales event on 28th November 2011 at its online Store, when significant price reductions will be offered across a range of ASSIMILATE and third-party products.
published 2 years ago   read more
GenArts Releases Sapphire v6 for Final Cut Pro 7 and OFX Systems
Sapphire v6, the Most Comprehensive Professional Visual Effects Solution, Is Now Available on All Major Editing Platforms
GenArts Inc., the global leader in specialized visual effects (VFX) software, today expanded the newest version of Sapphire to include support for Apple Final Cut Pro 7, The Foundry Nuke, Sony Vegas, and other open effects (OFX) systems.
published 2 years ago   read more
Assimilate launches innovative online store for SCRATCH
News: Assimilate launches innovative online store for SCRATCHInnovative New Channel for SCRATCH Lab, Third-Party Products and Logo Merchandise Now Available in One Convenient OnLine Store
ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, today announced the ASSIMILATE Store, an online marketplace where artists can discover, trial and purchase the popular new SCRATCH Lab™ workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire SCRATCH® product line.
published 2 years ago   read more
GenArts and PixelFish Revolutionize Local Business Advertising Through the Targeted Use of Visual Effects
Visual Effects are a Scalable and Cost-Effective Way to Increase Ad Appeal and Purchase Intent
GenArts, Inc., the global leader in visual effects (VFX) software, and PixelFish.com, the leading provider of online video and marketing solutions for local businesses, today announced that GenArts will be the exclusive visual effects solution for PixelFish video advertising.
published 3 years ago   read more
NVIDIA Enables Dramatic New Video Processing and I/O Capability for Quadro and Tesla GPUs
Industry-Leading Video I/O Partners Share Vision of Delivering Low-Latency, High Performance Capabilities
NVIDIA introduced today NVIDIA® GPUDirect™ for Video, a technology that enables application developers to deliver higher quality, more realistic on-air graphics – or take faster advantage of the parallel processing power of the GPU for image processing – by permitting industry-standard video I/O devices to communicate directly with NVIDIA professional Quadro® and Tesla™ graphics processing units (GPUs) at ultra-low latency.
published 3 years ago   read more
GenArts Shows Off Dynamic VFX Solution at IBC 2011
Sapphire Edge and the upcoming Sapphire v6 leverage the powerful GenArts Solution to bring high-quality visual effects to all video creators
GenArts Inc., the global leader in visual effects (VFX) software for the media and advertising industries, will showcase its new visual effects solution designed to help editors and videographers of all levels create more engaging content in less time and under constrained budgets.
published 3 years ago   read more
Boris FX Announces Boris Continuum Complete 8 AE at IBC 2011
The World’s Most Comprehensive VFX Plug-in Collection
Boris FX, the leading developer of integrated VFX and workflow technology for video and film, today announced Boris Continuum Complete 8 AE (BCC 8 AE). BCC 8 AE delivers 200+ comprehensive VFX filters to Macintosh and Windows versions of Adobe After Effects and Premiere Pro CS5.5, CS5, CS4, and CS3. New flicker reduction and videoscope tools, OpenGL-accelerated 32-bit float support, and enhanced lens flares, particles, glows, lights, and After Effects integration headline this new release.
published 3 years ago   read more
GenArts Partners with Sony to Offer Exclusive Pre-Built VFX Looks for Sony Vegas Pro
Pairing of Sapphire Edge VFX Software and Award-Winning Non-Linear Editor Makes High Quality Professional Looks Easier for Videographers to Produce
GenArts Inc., the global leader in visual effects (VFX) software for the media and advertising industries, today announces a strategic alliance with Sony Creative Software to provide an exclusive visual effects collection for their Vegas Pro content creation software for Vegas™ Pro and Sapphire Edge users. Sapphire Edge makes studio-quality looks accessible to videographers without the steep learning curve or the need to compromise quality for cost or time spent.
published 3 years ago   read more
GenArts Launches New Sapphire Edge Video Effects Software for Videographers
GenArts® Inc., the global leader in specialized visual effects (VFX) software for the media and advertising industries, today announced the launch of Sapphire Edge, an innovative VFX solution that enables videographers to get film-quality video effects quickly and easily. Key innovations include: a portfolio of pre-built looks, a Looks Browser to preview looks in real-time on the user's footage, and streamlined controls to fine-tune easily. Sapphire Edge is priced at $299 and initially supports Apple Final Cut Pro and Sony Vegas Pro.
published 3 years ago   read more
GenArts Monsters GT For Autodesk Systems Now Available
Unique Effects, Streamlined Interface and Enhanced Productivity All Wrapped Up in Latest Release for Autodesk Editing and Compositing Systems
GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Monsters GT™ for Autodesk editing and compositing systems.
published 3 years ago   read more
GenArts Monsters GT Now Available For Adobe After Effects On Macintosh
Mac Users Can Now Create One-of-a-Kind Effects Without Sacrificing Control, Quality or Budget
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Monsters GT™ for users of Adobe After Effects on Macintosh (AE on the Mac).
published 4 years ago   read more
GenArts Unveils Sapphire 5 for Nuke and OFX
Cross-Platform Release Helps Solve the Dilemma of Time and Budget vs. Creativity by Delivering Crucial Quality, Productivity and Flexibility Benefits to Compositing Artists
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it has released its newest version of GenArts Sapphire™ 5 for Nuke and OFX host platforms.
published 4 years ago   read more
GenArts Announces Availability Of Monsters GT For After Effects
Now CS5-Compatible and Chock-Full of Additional Upgrades, Monsters GT Offers After Effects Users More Control, Better Performance and the Most Unique Effects in the Industry
GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Monsters GT™ for Adobe After Effects on Windows.
published 4 years ago   read more
GenArts Announces Availability Of Sapphire 5 For After Effects
Industry-Standard Visual Effects Suite Introduces New Levels of Performance and Creativity and CS5 Compatibility At A Special Upgrade Price
GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the immediate availability of GenArts Sapphire™ 5 for Adobe After Effects. Unveiled in April at NAB 2010, Sapphire 5 raises the bar in visual effects by coupling the creativity, quality and reliability Sapphire is known for with GPU-optimized performance, a range of new effects and transitions, and full CS5 compatibility.
published 4 years ago   read more
wondertouch By GenArts Ships ParticleIllusion For After Effects On Mac
Sprite-Based 2D Particles Plug-In Delivers Stunning Natural Effects With Unprecedented Simplicity
wondertouch by GenArts announced today the immediate availability of particleIllusion™ for After Effects (pIAE) for users of Adobe After Effects on Mac. Available as a plug-in for the first time, particleIllusion for After Effects enables artists to create gorgeous particle effects directly within After Effects, producing a more efficient workflow and significantly enhanced productivity.
published 4 years ago   read more
GenArts To Exhibit At 2010 NAB SHOW
Booth Will Feature Product Demonstrations With Industrial Light & Magic and Sneak Peeks of New Visual Effects Software Products
GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the 2010 NAB Show, held in Las Vegas at the Convention Center April 12-15.
published 4 years ago   read more
GenArts Announces The Availability Of Sapphire 5 For After Effects
CS5-Compatible Version for After Effects Offers Unmatched Performance and Creativity, While Lowering Infrastructure Costs
GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, unveiled today GenArts Sapphire™ 5 for Adobe After Effects. Available in June 2010, Sapphire 5 has been completely re-written to support GPU acceleration and floating point, providing far faster render speeds, far greater interactivity and the highest image quality available.
published 4 years ago   read more
GenArts Expands Its Commitment To Autodesk Systems, Announces Sapphire For Autodesk Smoke On Mac
Highly Anticipated Release Delivers Same Functionality as Linux Version at Significantly Lower Cos
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will port its industry-standard Sapphire plug-ins to Autodesk Smoke on Mac.
published 4 years ago   read more
The Foundry Launch Nuke 3rd Party Plug-In Partner Programme With GenArts
Leading visual effects software company, The Foundry, today announced the release of Nuke 6.0v4 and the launch of its Nuke plug-in installer.
published 4 years ago   read more
Genarts Unveils Monsters GT For Adobe After Effects Users
Unique Suite of Effects Combines One-of-a-Kind Creativity With Dramatic Advances in Control
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today GenArts Monsters GT™ for Adobe After Effects users. Designed to complement GenArts Sapphire’s industry-standard everyday tools, Monsters GT offers its one-of-a-kind effects to After Effects users. Adobe CS5-compatible, Monsters GT features a revamped user interface to provide excellent control, and full GPU and floating point support to maximize image quality and cost benefits.
published 4 years ago   read more
Genarts And The Foundry Announce Strategic Alliance
Industry Leaders Collaborate to Enhance Nuke Market Growth
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, and The Foundry, the world-leading visual effects software developer, today announced they have entered into a broad strategic alliance.
published 4 years ago   read more
Wondertouch By GenArts Ships particleillusion For After Effects
Sprite-Based 2D Particles Plug-In Delivers Stunning Natural Effects With Unprecedented Simplicity
wondertouch by GenArts announced today the immediate availability of particleIllusion™ for After Effects (pIAE) for users of Adobe After Effects on Windows. Available as a plug-in for the first time, particleIllusion for After Effects enables artists to create gorgeous particle effects directly within After Effects, producing a more efficient workflow and significantly enhanced productivity. Like its stand-alone sibling particleIllusion 3.0, pIAE is built on the industry’s most robust 2D particle generation engine.
published 4 years ago   read more
GenArts Announces Pricing for Sapphire v5
Sapphire 5 Offers Marked Improvements to Performance and Productivity
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, today announced pricing for its GenArts Sapphire™ 5 licenses for Autodesk systems
published 4 years ago   read more
GenArts Announces Next Generation Of Sapphire
Unprecedented Performance and Quality Gains to Reshape Compositing Workflows
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today GenArts Sapphire™ 5. The latest software upgrade is fully GPU-enabled to provide artists a completely interactive user experience at HD resolutions, while accelerating render speeds up to 700 percent.
published 4 years ago   read more
GenArts, Inc. Acquires wondertouch
Acquisition Underscores Company’s Aggressive Growth Strategy and Broadens GenArts’ Product Offering to Include Particles Engine
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a definitive agreement to acquire particleIllusion™ and all related products and technologies from wondertouch LLC.
published 4 years ago   read more
GenArts Unveils New Version of Sapphire for Avid AVX2 Systems: Oct 20 Announcement
Sapphire Version 3.02 Supports Avid’s AVX2 Plug-In Interface on DS Systems and New Floating and Rental Licensing Options
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today GenArts Sapphire™ version 3.02 (v3.02) for Avid Systems. The upgrade extends support for Avid’s AVX2 plug-in interface to Avid DS v10.2.1 and later.
published 5 years ago   read more
GenArts Expands Sapphire Licensing Options To Include Floating Licenses
Institutional Users On Adobe After Effects and Apple Final Cut Pro Can Now Enjoy Significantly Reduced Support Costs While Maximizing Resource Allocation
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a floating licensing option for institutional users of GenArts Sapphire™ on After Effects and Final Cut Pro host systems.
published 5 years ago   read more
GenArts Expands Its Suite Of Tutorials And Training Videos For Sapphire And Monsters Users
New Resources Make GenArts Tools Even Easier to Learn, With Minimal Time Investment
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of new training videos and tutorials for GenArts Sapphire™ and Monsters™ users.
published 5 years ago   read more
GenArts to Discontinue Support for Sapphire v1 for Avid Systems
Effective October 31, 2009 GenArts will no longer support Sapphire v1 for Avid licenses
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today end of life for Sapphire version 1 for Avid systems effective October 31, 2009.
published 5 years ago   read more
Genarts Lowers Cost Of Entry For Sapphire Visual Effects Software
License Rental Option Brings Benefits of Sapphire to Broader Range of Adobe After Effects, Apple Final Cut Pro Users
GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a monthly license rental option for its flagship GenArts Sapphire™ visual effects software for Adobe After Effects and Apple Final Cut Pro.
published 5 years ago   read more
GenArts Expands Relationship With Lucasfilm To Advance Visual Effects Across A Diverse Range Of Entertainment Media
Companies work together to provide artists with advanced compositing tools to drive cinematic-quality effects across film, animation and games
GenArts Inc., the leading provider of specialized digital visual effects plug-in software for the film and television industries, announced today an agreement that broadens its long-standing relationship with Lucasfilm, the world’s leading film, visual effects and entertainment company.
published 5 years ago   read more
Open Effects Association Formed At NAB 2009
Promoting Open Standards for Visual Effects
Seven companies joined forces at NAB last month to launch The Open Effects Association. This non-profit, UK-based company aims to develop and promote open standards across the visual effects community. Founding members are Assimilate, Autodesk®, Digieffects, FilmLight, The Foundry, GenArts® and RE:Vision Effects. These companies have helped artists create ground-breaking VFX shots on just about everything that hits cinema screens.
published 5 years ago   read more
GenArts Brings "X-Men Origins: Wolverine" Character to Life AND Unveils New Website
Visual Effects Artists Rely on State-of-the-Art Software to Put a Face to the Name “Diamond Girl”
GenArts Inc., the leading provider of specialized digital visual effects software for the film, television and video industries, today announced that its state-of-the-art visual effects software GenArts Sapphire™ was used to create the “Diamond Girl” character in this month’s blockbuster X-Men Origins: Wolverine. The much-anticipated feature film is the latest movie to leverage Sapphire for high-quality visual effects that capture the imagination of audiences worldwide.
published 5 years ago   read more
GenArts’ New Monsters Companion Pack Complements Sapphire With 50 Popular Visual Effects
Specially Priced Collection Includes Effects Often Requested by Sapphire Users
GenArts Inc., the leading provider of specialized digital visual effects software for the film, television and video industries, announced today its Monsters Companion Pack for Sapphire users.
published 5 years ago   read more
Class on Demand Announces New Training Products for GenArts Sapphire™ Visual Effects Software
GenArts' Todd Prives to host the company's first self-paced training title
Class on Demand, a provider of professional educational products for creative markets, announced today it will release a new self-paced training title on the industry-leading GenArts Sapphire for Adobe® After Effects® and Apple® Final Cut Pro®. Recognized by top studios and post-production houses for its image quality, organic look, speed and intuitive controls, GenArts Sapphire provides more than 200 state-of-the-art image processing and synthesis effects plug-ins. It has been used to create some of the most exciting visual effects in countless blockbuster and Oscar-nominated films.
published 5 years ago   read more
GenArts Acquires UkK's SpeedSix To Extend Its Range Of Industry-Leading Visual Effects Software Products
Acquisition is Key Component of GenArts’ Aggressive Growth Strategy
GenArts Inc., the leading provider of digital visual effects software for the film, broadcast and video industries, announced today it has signed a definitive agreement to acquire SpeedSix Software Limited.
published 5 years ago   read more
GenArts Reports Record Sales Of Sapphire For Autodesk Systems In 2008
GenArts, leading provider of visual special effects software for the film, television and video industries, said today that 2008 represented the largest sales volume of GenArts Sapphire for Autodesk Systems products in the company’s history. GenArts also announced that it intends to enhance support for the product by delivering new capabilities in 2009.
published 5 years ago   read more
GenArts Releases Sapphire Plug-ins Version 3 for Avid Editing Products
Available immediately, new version features 36 new effects and many enhancements
GenArts, Inc., a leading provider of visual effects software for the film, broadcast and video industries, today announced the release of version 3 of its Sapphire Plug-ins for the Avid® AVXTM architecture. The new version includes several new features to help editors working on Avid Media Composer®, Symphony™ or NewsCutter® systems to enhance their content with powerful visual effects tools.
published 5 years ago   read more
GenArts Releases Sapphire Plug-ins for OFX Products
Supports Leading Post-Production Platforms including The Foundry’s Nuke, Autodesk Toxik, Eyeon Fusion and Others
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins for OFX products.
published 6 years ago   read more
GenArts To Showcase Sapphire Plug-Ins At IBC 2008
Company to demonstrate its VFX plug-ins on a wide range of products on stand 7.K41
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2008, being held September 12-16 at the Amsterdam RAI.
published 6 years ago   read more
GenArts to Showcase Sapphire Plug-ins at SIGGRAPH 2008
Company to demonstrate their VFX plug-ins on a wide range of products at booth 1536
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be exhibiting at SIGGRAPH 2008, being held August 12-14 at the Los Angeles Convention Center.
published 6 years ago   read more
Visual Effects Software Leader Genarts Hires Katherine Hays As CEO
Former Massive, Inc. Founder and COO Will Lead GenArts Following Strategic Investment from Insight Venture Partners
GenArts, a leading provider of visual effects software for the film, broadcast and video industries, announced today that former Massive Inc. Chief Operating Officer and Co-Founder Katherine Hays has been hired as CEO.
published 6 years ago   read more
Moving Pixels Distorts Reality and Discovers Serenity with GenArts Sapphire Plug-ins
Over the past 13 years, Santa Monica-based Moving Pixels has transformed itself from a 3D shop geared toward the gaming industry, to a small and increasingly sought-after 2D visual effects boutique.
published 6 years ago   read more
GenArts to Show Latest Sapphire Plug-ins at NAB 2008
Company to demonstrate their latest VFX plug-ins on a wide range of products in booth SL14516
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be featuring their entire range of plug-ins at NAB 2008 being held April 14-17 at the Las Vegas Convention Center.
published 6 years ago   read more
GenArts Releases Sapphire Plug-ins for Apple FxPlug Products
New version features over 200 effects with native support for Final Cut Pro and Motion
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins for Apple FxPlug products, including Final Cut Pro, Final Cut Express and Motion.
published 6 years ago   read more
GenArts Announces Upcoming Sapphire Plug-ins Support for Apple FxPlug Products
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced an upcoming version of Sapphire Plug-ins for Apple FxPlug products including Final Cut Pro and Motion.
published 6 years ago   read more
GenArts to Showcase Sapphire Plug-ins at DV Expo West 2007
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at DV Expo West 2007, being held December 5-6 at the Los Angeles Convention Center. Sapphire Plug-ins is a collection of over 200 image processing and synthesis effects that natively integrate with leading editing and compositing systems.
published 6 years ago   read more
Version2 Creates a Surreal Showpiece with GenArts Sapphire Plug-ins
2007 marks the second consecutive year that The Association of Independent Commercial Producers has invited NYC’s Version2 to create packaging for their annual show, "The Art & Technique of the American Commercial".
published 6 years ago   read more
GenArts Releases Sapphire Plug-ins Version 2 for After Effects and Compatible Products
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 2 for After Effects and compatible products including Adobe Premiere Pro, Apple Final Cut Pro, Autodesk Combustion, and Eyeon Fusion.
published 6 years ago   read more
News: Steve Wright offers Shake 4.1 class in LA
Weynand Training is pleased to announce that this November 16-18 they are sponsoring a three day intensive, “Introduction to Shake 4.1,” presented by digital compositing guru, Steve Wright.
published 6 years ago   read more
News: GenArts to Showcase Sapphire Plug-ins at IBC 2007
Company to demonstrate their VFX plug-ins on a wide range of products on stand 7.921
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2007, being held September 7-11 at the Amsterdam RAI.
published 7 years ago   read more
News: The Mill NY Refines Focus with New GenArts Sapphire Plug-ins
Many of the new Sapphire Plug-ins help The Mill achieve a distinctly subtle and stylized look in the new Absolut Vodka spot.
2007 marks the fifth anniversary for The Mill New York, the first stateside satellite of the venerable London post production pioneer.
published 7 years ago   read more
News: GenArts to Showcase Sapphire Plug-ins at SIGGRAPH 2007
Company to demonstrate their VFX plug-ins on a wide range of products in booth 321
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be exhibiting at SIGGRAPH 2007, being held August 7-9 at the San Diego Convention Center.
published 7 years ago   read more
News: GenArts Releases Sapphire Plug-ins Version 4 for Autodesk Systems
Available immediately, new version features over 45 new effects and many enhancements
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 4 for Autodesk compositing and editing systems.
published 7 years ago   read more
News: GenArts to Show Latest Sapphire Plug-ins at NAB 2007
Company to demonstrate new effects for Autodesk Systems and other host platforms in booth SL2829
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be featuring its expanded range of plug-ins at NAB 2007 in booth SL2829, a larger redesigned exhibit space.
published 7 years ago   read more
News: GenArts Releases Sapphire Plug-ins Version 2.05 for Avid
Available immediately with Universal support for Mac Intel
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 2.05 for Avid® AVX™ products. The new version is compatible with Avid systems running on the Intel-based Mac platform and includes various improvements for both Mac and Windows platforms.
published 7 years ago   read more
News: GenArts Announces New Training Guide for Sapphire Plug-ins 2 on Avid
Book and companion DVD provide Avid users with a comprehensive guide to using the latest version of the effects package
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, announced today the availability of an educational guide, Sapphire Plug-ins 2 for Avid: A Guide to Creating Visual Effects.
published 7 years ago   read more
News: GenArts to Introduce Their Latest Sapphire Plug-ins at NAB 2007
Company to showcase their latest VFX plug-ins and demo reel in newly designed booth SL2829
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be featuring its entire range of plug-ins at NAB 2007, being held April 16-19 at the Las Vegas Convention Center. Exhibiting in a newly designed booth, GenArts will have an expanded presence at this year's NAB.
published 7 years ago   read more
News: Hit Squad Keeps it Real with GenArts Sapphire Plug-ins on Ice Cube's Laugh Now, Cry Later DVD Release
Widely hailed as the Godfather of Rap, Ice Cube is a controversial, influential and multi-talented artist who has spent the last 15+ years defining and dominating the genre of Gangsta rap and rap culture. With a string of platinum albums in the 1990’s, and successful acting, producing and directing efforts, Ice Cube has never been afraid to challenge himself or the stereotypes that he raps about.
published 7 years ago   read more
News: GenArts to Showcase Sapphire Plug-ins at DV Expo 2006
Company to demonstrate their VFX plug-ins on a wide range of products in booth 821
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at DV Expo 2006, being held November 15-17 at the Los Angeles Convention Center.
published 7 years ago   read more
News: GenArts Announces Special Price Promotion on Sapphire Plug-ins for After Effects and Compatible Products
Save $200 off the list price on purchases made November 8-15
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced a special promotional discount on the entire package of Sapphire Plug-ins for After Effects and compatible products.
published 7 years ago   read more
News: GenArts Honored at Succesful IBC 2006
Company wins IBC Exhibition Design Award
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, announces another successful exhibition at IBC 2006. GenArts was one of three recipients to be presented with an IBC 2006 Exhibition Design Award at the awards ceremony, where GenArts’ Marketing Programs Manager, Beth Balter, was interviewed for IBC TV.
published 8 years ago   read more
News: GenArts to Showcase Sapphire Plug-ins at IBC 2006
Company to demonstrate their VFX plug-ins on a wide range of products on stand 7.946
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at IBC 2006, being held September 8-12 at the Amsterdam RAI. Visitors to GenArts stand 7.946 will be given demonstrations of Sapphire Plug-ins version 2 for Avid AVX Products and the latest versions with Mac Intel support for Apple Shake 4.1, Final Cut Pro 5.1, and Autodesk Combustion 4. GenArts will also be presenting their plug-ins on Adobe After Effects and Eyeon Fusion.
published 8 years ago   read more
News: GenArts Releases Sapphire Plug-ins Version 1.08 For After Effects And Compatible Products
New version features Mac Universal Binary, including FCP 5.1 support
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 1.08 for After Effects and compatible products. The new version features enhancements for both Mac and Windows platforms. Version 1.08 for Mac adds Universal Binary support for FCP 5.1 and all After Effects compatible host products. The new release will also run under Rosetta and on Power PC Macs for use with applications such as Adobe After Effects that have not yet been compiled specifically for Intel-based Macs.
published 8 years ago   read more
News: GenArts to Showcase Sapphire Plug-ins at SIGGRAPH 2006
Company to demonstrate their VFX plug-ins on a wide range of products in booth 1700
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at SIGGRAPH 2006, being held August 1-3 at the Boston Exhibition & Convention Center.
published 8 years ago   read more
News: GenArts Releases Sapphire Plug-ins Version 2.03 for Avid
New version includes support for Avid HD products on Mac and DS 8 on Windows 64
GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 2.03 for Avid’s new Media Composer family of HD products on Mac, and for Avid DS version 8. The new version enables Avid editors to create high-end visual effects across Avid’s full product line.
published 8 years ago   read more
News: Hydraulx Makes its Mark with Sapphire Plug-ins on X-Men: The Last Stand
The third and final installment of the Marvel Comic's cinematic X-Men series finds the mutant population facing the threat of extinction by way of a "cure". A mutant antigen is created, which the government exploits--ultimately resulting in open war between humanity and the anti-cure mutants. Ever seeking a peaceful coexistence, the decimated X-Men join forces with their human counterparts in a parry to restore the balance of power between the two races. From digital facelifts to levitating the Golden Gate Bridge, X-Men 3 is hailed as a visual effects masterpiece.
published 8 years ago   read more
News: GenArts releases Sapphire plug-ins v2 for Apple Shake
New version available immediately features new effects and Mac Universal support
GenArts Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 2 for Apple’s® Shake. This release contains 20 additional effects including a new FilmDamage effect, and a wide array of new features and improvements such as on-screen widgets for easy parameter adjustment, and an improved user interface for all color parameters. Sapphire Plug-ins for Shake provides digital artists with over 200 image processing and synthesis effects that are directly integrated into Shake’s user interface. Version 2 now supports the Mac Universal Binary (PPC & Intel) and Linux systems.
published 8 years ago   read more
News: Far Across The Universe, Genarts Sapphire Plug-Ins Ignite Battlestar Galactica
Zoic Studios uses GenArts’ tools to create visual effects for SCI FI Channel show
The setting: deep space. The cast: hunky heroes in tight tunics, lip-glossed damsels in distress, and faceless bad guys in helmets and inexplicable shin guards. The premise: a rag-tag colony of intergalactic fugitives, and their battle-scarred spaceship, waging war against forces of evil as they pursue the myth of a home planet.
published 8 years ago   read more
News: Genarts Releases Sapphire Plug-Ins Version 2 For Avid Products
Available immediately, version 2 features many new effects and improved functionality
GenArts Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, today announced the immediate availability of Sapphire Plug-ins version 2 for Avid® editing systems. With 46 new effects and a wide array of new features, Sapphire 2 delivers the next evolution of industry-standard visual effects for Avid users. This release includes a variety of enhancements for users, such as single click application of effects to a title or key, background and mask inputs, 2D moves built into the plug-ins, and a versatile new FilmDamage effect.
published 8 years ago   read more
News: Genarts To Showcase Sapphire Plug-Ins On A Wide Range Of Products At NAB 2006
Company to demonstrate new version for Avid AVX Products in booths SL5138 & SL1513S
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be featuring its entire range of plug-ins at NAB 2006, including the upcoming release of Sapphire Plug-ins version 2 for Avid AVX Products. 
published 8 years ago   read more
News: Sapphire Brings Finesse to FotoKem
FotoKem, the premier independently owned film & video postproduction facility based in Burbank, CA., has been providing services to the Hollywood community for more than 40 years.
published 8 years ago   read more
News: GenArts To Showcase Sapphire Plug-ins on a Wide Range of Products at DV Expo West
Company to preview Sapphire V.2.0 for Avid
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced that it will be demonstrating Sapphire Plug-ins on a variety of host platforms at DV Expo West at the Los Angeles Convention Center, December 7 – 9. 
published 8 years ago   read more
News: GenArts Announces Price Promotion on Sapphire Plug-ins for Avid AVX
Save 15% during the month of November
GenArts Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced a special price promotion on their industry renowned Sapphire Plug-ins for Avid AVX products.
published 8 years ago   read more
News: GenArts to Mark Milestones at IBC '05
Company will Preview Sapphire v2.0 for Avid, Introduce New Managing Director
GenArts Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced that the International Broadcast Conference will mark important milestones for the company – the unveiling of the next version of Sapphire Plug-ins for Avid AVX 2.0, the availability of Sapphire Plug-ins v3.07 for 64-bit Discreet systems, and the introduction of new managing director, Anish Dhanda.
published 9 years ago   read more
News: GenArts To Showcase Sapphire Plug-ins At SIGGRAPH
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced that it will be showcasing Sapphire Plug-ins at Siggraph 2005 (Los Angeles Convention Center, August 2-4) in the Plug-in Pavilion – booth number 2139.
published 9 years ago   read more
News: Sapphire Plug-ins Get Real on the DR. PHIL Show
Produced by Paramount Domestic Television, the DR. PHIL show is a nationally syndicated daily one-hour talk show series that draws on Dr. Phil McGraw’s experience in psychology and human functioning. Since the show’s launch in 2002, Dr. Phil has encouraged millions of people to "get real" about their own behavior and create more positive lives.
published 9 years ago   read more
News: GenArts Announces Free Sapphire Plug-Ins Tutorial For After Effects And Final Cut Pro
Now Available for Download
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced the immediate availability of a new tutorial for the After Effects version of Sapphire Plug-ins.  Designed for experienced users of After Effects®, Final Cut Pro®, and other compatible host applications, the tutorial is intended to instruct those who are new to Sapphire how to utilize the plug-ins and become familiar with some of the more common and vital parameters.
published 9 years ago   read more
News: Sin City Gets A Touch Of Noir From Genarts Sapphire Plug-Ins
Visual effects company Hybride uses Sapphire Plug-ins on 735 shots of Robert Rodriguez' film
Set in the dark alleys of Basin City, a fictitious corrupt city populated by crooks, bent cops and hookers, the noir drama Sin City is Robert Rodriguez’ stunning film interpretation of Frank Miller's acclaimed graphic novel series. 
published 9 years ago   read more
News: Savannah College Of Art And Design Integrates Sapphire Plug-Ins Into Curriculum
Premier college includes Sapphire on 118 workstations to train 2,000 students a year
GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced that the renowned Savannah College of Art and Design (SCAD) has chosen Sapphire Plug-ins as its primary plug-in package, and is integrating them into all the editing and effects workstations of its digital media departments.
published 9 years ago   read more
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ArticlesArticles and Tutorials:

GenArts Sapphire 7: Must-Have VFX Plug-ins for AE & AvidGenArts Sapphire 7: Must-Have VFX Plug-ins for AE & Avid
Frequent COW Contributing Editor Kevin P. McAuliffe reviews the latest version of GenArts Sapphire plug-in effects filters for both Adobe After Effects and Avid AVX versions, with ratings for current and new Sapphire users. Kevin also observes Sapphire's ability to plug into other NLEs and finishing systems, and takes a closer look at its licensing options, including purchasing, monthly rental and site licenses. You'll definitely want to see the latest and greatest of what this must-have software package has to offer.
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NAB 2012: GenArtsNAB 2012: GenArts
At NAB 2012, GenArts showcased its newest products: Sapphire version 6 and Monsters GT version 7, both of which offer visual effects artists a wide variety of effects available on numerous platforms. The company also announced the imminent release of Sapphire Edge 2.
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Kevin P. McAuliffe Reviews GenArts Sapphire EdgeKevin P. McAuliffe Reviews GenArts Sapphire Edge
Color grading is something that editors do on a daily basis, and there are a few third party plug-in packs out there to address just this need. In this video review, Kevin P McAuliffe gives you an overview of GenArts new Sapphire Edge plug-in pack, and breaks down his likes and dislikes of this new entry into the Color Grading world.
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Sapphire Hidden TricksSapphire Hidden Tricks
In this tutorial, Ra-ey Saleh will reveal how to use Sapphire effects to fix 3 everyday technical issues: wide-angle lens distortion; aperture-pulls; and flickering GFX. These are undocumented hidden tricks and will work on all Sapphire platforms (Avid, AvidDS, After Effects, FCP, Autodesk, Shake and Nuke).
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Boombox Sonic Wave EffectBoombox Sonic Wave Effect
Learn to make the most requested effect shot in the GenArts Demo Reel. In this tutorial, Todd Prives will take you through the steps to create a series of sonic waves emitting from a boombox using Sapphire plug-ins and Adobe After Effects as seen in the GenArts Demo Reel.
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BlogBlogs:

NAB 2013 - Day 3 - 5 PM
The traffic on the NAB floor show is usually much lighter than Monday and Tuesday, but today the aisles were still as crowded as the first two days of the show. That's a surprise, and a pleasant one, especially since this is not a "big news" NAB. Thursday is traditionally...
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MacWorld product news not to lose
The day before the keynote is usually very very quiet, which has always surprised me. Why NOT try to get your story heard before the big wave hits? Maybe there will be more news later in the week, but here are a handful of stories for media creation pros that...
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PodcastPodcasts:

Kevin McAuliffe's Review Series: GenArts Sapphire Edge
Color grading is something that editors do on a daily basis, and there are a few third party plug-in packs out there to address just this need.
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Episode #074 - May 05, 2009
Photoshop for Video with Richard Harrington, Disney joins Hulu, new Litepanel, GenArts Monsters, Kindle may get super-sized, Trent Reznor mad at Apple, Mudbox 2009 ships, Toon Boom Studio 5 and more creative news and interviews - creativecow.net
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Episode #045 - October 14, 2008
Episode 045 - OFX Plug-In Standards with Gary Oberbrunner from GenArts, Brightcove 3, Windows 7, Silverlight 2, 1080dots, RE:Vision Effects update, Video Pier HD and more creative tech news, interviews and reports - www.creativecow.net
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