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News : LED lighting

World’s Biggest and Best Dance Events Take Advantage of wysiwyg R33
News: World’s Biggest and Best Dance Events Take Advantage of wysiwyg R33SDO Design Previsualizes Sensation, Tomorrowworld and Tomorrowland Dance Events Globally
Creating new and breath taking lighting designs, enjoyed by audiences of hundreds of thousands attending the world’s biggest and best dance events including Sensation, "Tomorrowland" and "Tomorrowworld" is by no means a small challenge for any lighting design company.
published 1 week ago   read more
Blue Hat Design Installs FUJINON HD LENSES at 12Stone Church in Atlanta
News: Blue Hat Design Installs FUJINON HD LENSES at 12Stone Church in Atlanta12Stone Church Now Bases Video Production at its Four Atlanta Campuses on FUJINON Lenses
As one of the fastest growing churches in America, 12Stone Church recently opened a new Atlanta metro campus called Sugarloaf, which is equipped with a state-of-the-art HD video and audio production facility complete with Grass Valley LDX80 Premiere cameras and FUJINON HD lenses from the Optical Devices Division of FUJIFILM North America Corporation.
published 2 weeks ago   read more
Zylight F8 LED Fresnel Delivers Reliable Performance, ROI for Lightworks.TV
News: Zylight F8 LED Fresnel Delivers Reliable Performance, ROI for Lightworks.TVThrough his London-based company, Lightworks.TV Ltd., lighting cameraman Scott Munro shoots and edits a variety of projects, from U.S. network news packages to corporate videos and documentaries. While he does not own a professional HD camcorder, he has invested in an extensive collection of production accessories and lighting instruments, including the Zylight F8 LED Fresnel 9.
published 2 weeks ago   read more
BlackTrax Brings Marvel Comics Closer to its Audience at Super-Hero Speeds
News: BlackTrax Brings Marvel Comics Closer to its Audience at Super-Hero SpeedsBiggest-Ever Deployment of Realtime Motion-Tracking as Marvel Universe LIVE! Touring Arena Show Heads Out on Tour
Iron Man, The Hulk, Captain America, Spider-Man and 20 other action heroes are all coming to an arena near you – and as a part of Feld Entertainment’s "Marvel Universe LIVE!" CAST BlackTrax motion-tracking solution is bringing these favorite Marvel comic characters to life as never before.
published 3 weeks ago   read more
Award-Winning Documentarians Discuss Upcoming feature "Gennadiy"
News: Award-Winning Documentarians Discuss Upcoming feature "Gennadiy""Gennadiy" is the latest documentary feature from director Steve Hoover, producer Danny Yourd and cinematographer John Pope, the filmmaking team behind the award-winning documentary "Blood Brother." The film follows "Gennadiy," a confounding pastor, hardened by years of fighting corruption in post-Soviet Ukraine. He's known for rehabilitating drug-addicted kids, pulling them from the sewers and relentlessly, sometimes violently fighting for them. 
published 1 month ago   read more
ABS Lighting Grid Upgrade Improves Studio Versatility, Reduces Energy Costs For TV Tacoma
News: ABS Lighting Grid Upgrade Improves Studio Versatility, Reduces Energy Costs For TV TacomaThe production studio for TV Tacoma, a government access channel serving the City of Tacoma and Pierce County, Wash., is a lot brighter and more versatile since professional video and audio systems integration firm Advanced Broadcast Solutions (ABS) upgraded the facility’s lighting grid. ABS removed all incandescent lights and replaced them with almost 70 Brightline daylight balanced (5600K) fluorescent and LED lighting instruments.
published 1 month ago   read more
Chapman Students and Xsens Bring Robot Love to Life in “Some Like it Bot”
News: Chapman Students and Xsens Bring Robot Love to Life in “Some Like it Bot”Students Relied on Xsens MVN for Flexible Motion Capture On-set; Short Film Recently Screened at Comic-Con International
How do you catch robot love on film? The answer for Chapman College’s Dodge College of Film and Media Arts students was “Some Like It Bot,” a short film that depicts the clumsy first date of a human and his cyborg crush. Produced quickly with Xsens mocap technology, the film was recently an official selection at Comic-Con International proving that the right tools are all it takes to update a rom-com.
published 1 month ago   read more
‘The Bachelorette’ Co-DP Andre Martinez Lights on Location with Zylight F8 LED Fresnel
News: ‘The Bachelorette’ Co-DP Andre Martinez Lights on Location with Zylight F8 LED FresnelIt never fails. There you are, waiting to shoot a gondola scene in Venice, Italy, but the gondolier is unable to dock at your predetermined – at pre-lit – location. What do you do?
published 1 month ago   read more
Blackmagic Production Camera 4K and Pocket Cinema Camera Used to Shoot Action/Thriller 'Checkmate'
News: Blackmagic Production Camera 4K and Pocket Cinema Camera Used to Shoot Action/Thriller 'Checkmate'Blackmagic Design today announced that two Blackmagic Production Camera 4Ks and a Pocket Cinema Camera were used to shoot the upcoming action/thriller “Checkmate.” Produced by LA’s Status Media & Entertainment, the film chronicles how the actions of individuals affect us all, as six people are thrown together during an elaborate bank heist where any move can alter the outcome.
published 1 month ago   read more
Flashpoint’s LED Lights Are the Newest Lighting Collection for Photo and Video Available Exclusively at Adorama
The SpeedLight Partner, the VariAngle and other LED Lighting Solutions Available in Standard and Bi-Color Options Make Up This Energy-Efficient Lighting Collection for DSLR and Video Camera Imaging
Adorama, one of the world’s largest photography, video, imaging and electronics retailers, is now selling a brand new line of Flashpoint LED lights designed for both camera and stand-mounted use. New photography and videography lights from Flashpoint include the SpeedLight Partner and the VariAngle light, as well as a collection of LED lights in both standard and bi-color options. New stand-mounted lights include various models of circular and panel lights. These Flashpoint LED lights are available exclusively in store at Adorama and online.
published 1 month ago   read more
PipelineFX Helps University of Portsmouth Students Render Feature Film “Stina & The Wolf”
News: PipelineFX Helps University of Portsmouth Students Render Feature Film “Stina & The Wolf”Leading Render Farm Management Software Qube! Speeds Up Production Schedule and Capitalizes on Existing Hardware for Developing Feature
When a University of Portsmouth professor wanted to give his students more hands-on work, he set his sights high: a feature length film in full CG. After the shock of such an ambitious undertaking wore off around campus, a small team of technicians started brainstorming how to make it happen. This process led them to the idea of sponsors, which in turn led them to render farm management experts, PipelineFX.
published 1 month ago   read more
ARRI Inc. Taps Sebastien Laffoux as Technical Sales Manager Camera Products, Eastern Region
News: ARRI Inc. Taps Sebastien Laffoux as Technical Sales Manager Camera Products, Eastern RegionARRI Inc. is pleased to announce Sebastien Laffoux is now working as Technical Sales Manager Camera Products, Eastern Region for Canada and the United States. His duties include managing and strengthening sales, along with evaluating market and technology requirements. Camera products include the AMIRA documentary-style camera, the award-winning ALEXA, lenses, Pro Camera Accessories and analog products. He will also oversee a team to support product performance in the field, improvement, user requests and assess competitors.
published 1 month ago   read more
Canon Cinema EOS Cameras and Lenses Enable Filmmakers to Bring the Narrative Dramatic Tale of a Troubled South American Community’s Struggle to a Worldwide Audience
News: Canon Cinema EOS Cameras and Lenses Enable Filmmakers to Bring the Narrative Dramatic Tale of a Troubled South American Community’s Struggle to a Worldwide AudienceEquatorial heat and humidity, sporadic electrical service, and a modest budget were just a few of the challenges that director Josef Wladyka and writer/DP Alan Blanco faced while filming their feature "Manos Sucias" (Dirty Hands) among the impoverished fishing villages of Colombia’s Pacific coast. They also filmed in the jungle and aboard small boats in rough seas, all while needing to keep a low profile in a dangerous region. Wladyka and Blanco met all of these challenges with the help of compact EOS C300 Cinema cameras and professional lenses from Canon U.S.A., Inc., a leader in digital imaging solutions. Filmed completely on location, "Manos Sucias" is a drama depicting the perils of two fishermen coerced into towing an underwater narco-torpedo up the Pacific coast of Colombia.
published 1 month ago   read more
Crystal Vision Brings Squeeze Back, MADI and Control Products To IBC 2014 (Stand 2.B11)
On Stand 2.B11 at IBC 2014 Crystal Vision will be presenting a unique keying solution, its first product for MADI audio and a choice of new control options to satisfy all preferences. LKEY-SQZ is a new type of keyer from Crystal Vision, providing a dedicated and exceptionally smooth squeeze back functionality. The MADDA105 distribution amplifier makes it easy to send many audio channels to multiple places, with five MADI outputs. Finally, Crystal Vision has transformed the way its products are controlled, with the launch of the VisionWeb web browser software for operators who like PC control and the VisionPanel hardware control panel for those who prefer physical buttons.
published 2 months ago   read more
NBC Sports Group Nominated For Four Primetime Emmy Awards For Sochi Olympics
Opening Ceremony Earns Nominations for Outstanding Special Class Program, Art Direction, Lighting and Technical Direction
NBC Sports Group has been nominated for four Primetime Emmy Awards for its coverage of the Opening Ceremony of the 2014 Olympic Winter Games in Sochi, Russia. The nominations were announced today by the Academy of Television Arts & Sciences in Los Angeles, Calif.
published 2 months ago   read more
PhotonBeam 80 LED Floodlight to Feature at IBC
News: PhotonBeam 80 LED Floodlight to Feature at IBCThe “PhotonBeam 80 LED Floodlight”, the latest professional lighting fixture by UK specialists Photon Beard, will make its European debut at IBC 2014.
published 2 months ago   read more
ARRI CSC expands to Atlanta
ARRI CSC, the largest full service equipment rental group in the Unites States is pleased to announce the strategic expansion of its network with the opening of a camera rental facility in Atlanta, Georgia. The new operation, conveniently located for both studio and location productions, is open for business and will be fully operational from late summer 2014.
published 2 months ago   read more
UK Govt Backs Geomerics to Revolutionize the Movie Industry
News: UK Govt Backs Geomerics to Revolutionize the Movie IndustryGeomerics, an ARM® company, has won backing from the UK’s Technology Strategy Board (TSB) to bring its real-time graphics rendering techniques from the gaming world to the big screen. The award, worth £1million, will enable Geomerics and its partners to take a revolutionary step for filmmakers, allowing instant rendering of complex animation sequences, saving cost and production time.
published 2 months ago   read more
Setla Film Productions Improves Location Shoots with Zylight F8
News: Setla Film Productions Improves Location Shoots with Zylight F8A trained paramedic, Thaddeus Setla stumbled into a career in video production about 13 years ago, when he started producing short training videos with a consumer camcorder. These days, his San Francisco-based company, Setla Film Productions, is focused on high-end productions for the Web.
published 2 months ago   read more
ALEXA XR/XT Supports New ProRes 4444 XQ
News: ALEXA XR/XT Supports New ProRes 4444 XQARRI is announcing support for the new Apple ProRes 4444 XQ, the highest-quality version of ProRes to date, which is designed to preserve the incredible detail in high-dynamic range imagery through high-end video postproduction. ProRes 4444 XQ will be available in the next Software Update Packet for ALEXA cameras.
published 2 months ago   read more
CAST releases wysiwyg R33
News: CAST releases wysiwyg R33R33 Drives Home The Most Significant Changes Ever Made and it Includes Added Realism, Maximum Creativity and Return on Investment.
CAST Software today released its wysiwyg version R33, the most power packed release with more than 10 new features, giving lighting designers, multimedia and production professionals the ability to create and previsualize amazing new lighting design like never before.
published 2 months ago   read more
ARRI Inc. Hires Chris Russo as Technical Sales Manager Camera Products, Western Region
News: ARRI Inc. Hires Chris Russo as Technical Sales Manager Camera Products, Western RegionARRI Inc. welcomes Chris Russo as Technical Sales Manager Camera Products, Western Region for the Americas. In her new role Chris will be responsible for sales of ARRI camera products including ALEXA, AMIRA and Pro Camera accessories. She will also evaluate market and technology requirements for existing and potential ARRI camera equipment in the North American Market. Russo will operate as a vital link to Munich’s research and development teams in regard to product performance in the field, improvement, user requests and competitive gear.
published 2 months ago   read more
Drama Series “Life of Hers” Filmed on Blackmagic Production Camera 4K
News: Drama Series “Life of Hers” Filmed on Blackmagic Production Camera 4KBlackmagic Design today announced that Cardy Films has shot “Life of Hers” on the Blackmagic Production Camera 4K. Written by Samantha Chioma, directed by Olan Collardy and Ola Masha, the brand new micro-budget drama series explores the lives of four women living in London as part of the African diaspora.
published 2 months ago   read more
SIM Digital Promotes Ann DeGuire to President, Camera Division
News: SIM Digital Promotes Ann DeGuire to President, Camera DivisionThe SIM Group, a leading supplier of production and post-production equipment and services to the feature and television industry, today announces the promotion of Ann DeGuire to the newly-created post of President, Camera Division. Previously General Manager of SIM Digital, Atlanta, DeGuire will oversee camera operations and engineering for all SIM locations, which include offices in Los Angeles, Toronto, Vancouver, Atlanta, Halifax and Beijing.
published 2 months ago   read more
ARRI Launches New Spanish and Portuguese Websites
ARRI, the world’s largest film equipment manufacturer, has enhanced ARRI.com with special Spanish and Portuguese-language versions.
published 3 months ago   read more
The Tiffen Company to Showcase New Products From Steadicam, Domke, DFX and Lowel Lines at 2014 CE Week
Tiffen Will Celebrate This Year’s CE Week Presence with Exclusive Looks at Revered Imaging Accessories and a Special Reception for The Media
The Tiffen Company, a leading manufacturer of award-winning imaging accessories, will be showcasing its celebrated product lineup once again at this year’s CE Week. The industry’s official mid-year conference and new technology showcase, CE Week will be held in New York City at the Metropolitan Pavilion from June 23rd through June 27th, with line shows and exhibits taking place on June 25th and 26th. Tiffen will be showcasing its award-winning digital imaging accessories at booth #50 with Tiffen technology experts on hand to answer questions and host product demonstrations.
published 3 months ago   read more
Miami’s 1300 Studios Keeps Hot Shoots Cool with Zylight
News: Miami’s 1300 Studios Keeps Hot Shoots Cool with ZylightDenis Lauzon has built a 30-year career in advertising, still photography and video production. As the co-owner of 1300 Studios, a full service studio in Miami, he has built a production and rental facility designed to accommodate the needs of professionals and their crews.
published 3 months ago   read more
Litepanels Introduces ASTRA 1x1 Bi-Color Fixture
News: Litepanels Introduces ASTRA 1x1 Bi-Color FixtureCompany Raises the Bar with Next Generation LED Panel Series
Litepanels®, a Vitec Group brand and premier provider of LED lighting for the broadcast and production industries, is introducing its new ASTRA 1x1 Bi-Color panel at Cine Gear Expo (Booth 64) in Los Angeles on June 6-7. Building on the legacy of the company’s original 1x1 fixture, which revolutionized the lighting industry, the ASTRA 1x1 sets a new standard for the form and function of professional LED panels. Following the Litepanels tradition of a one square foot form factor, the ASTRA 1x1 Bi-Color offers a light output that is up to four times brighter than the company’s traditional 1x1 Bi-Color fixture, high CRI (Color Rendering Index), and user-selectable active or passive cooling modes.
published 3 months ago   read more
SIM Digital to Showcase New Camera Gear and More at Cine Gear
Attendees are Invited to Attend the Company’s Annual Cine Gear Party.
The SIM Group will have a significant presence at the Cine Gear Expo, June 6-7, in Los Angeles, showcasing the latest in digital camera systems, grip and lighting equipment, and production workflow technology. Among the hot, new products on display will be the ARRI Alexa XT and Phantom Flex 4K cameras and several new data carts for film and television productions.
published 3 months ago   read more
Digital Sputnik Lights Up the Sky at Cine Gear 2014!
News: Digital Sputnik Lights Up the Sky at Cine Gear 2014!Digital Sputnik will light up the sky at Cine Gear Expo in Los Angeles with their drone mountable DS LED Light Heli System. In a co-operation with Intuitive Aerial, using their Black Armored Drone, the DS LED Light System offers unparalleled output and flexibility in aerial lighting. Now a small drone is able to carry a lightweight LED light, output equivalent of 1.5kW HMI. This breakthrough creates a new world of possibilities in creative, mobile and flexible lighting for film and television. The system is controllable over WiFi using an iOS app.
published 3 months ago   read more
Innovative Lighting, Power and Camera Support Solutions on Display at Cine Gear 2014
Six of the industry's leading brands - Anton/Bauer, Bexel, Litepanels, OConnor, Sachtler and Teradek, all part of the Vitec Group - will be demonstrating a range of their latest, innovative products at the upcoming Cine Gear Expo on June 6-7 in Los Angeles, at booths #64-66.
published 3 months ago   read more
More Realistic Than Ever Before: CAST Releases Beta Version of wysiwyg R33
News: More Realistic Than Ever Before: CAST Releases Beta Version of wysiwyg R33Ahead of its general product release, expected before the end of June, CAST Software announces the distribution of the beta version of wysiwyg R33 design and previsualization software suite – the second installment in the graphics upgrade -- with three of its new and significant features, many of which were evaluated and requested by CAST Software’s partner base.
published 3 months ago   read more
Anton/Bauer, Litepanels and OConnor Keep "The Americans" Camera Department on the Move
News: Anton/Bauer, Litepanels and OConnor Keep "The Americans" Camera Department on the MoveCrew Chooses Vitec Videocom Brands for Second Season
The camera crew behind the hit FX TV series "The Americans" chose Vitec Videocom brands to support the production through its second season. The show’s cinematographer Richard Rutkowski, and camera assistants Brendan K. Russell and Rory Hanrahan, rely on Anton/Bauer batteries and chargers, Litepanels LED lights, and OConnor fluid heads and tripods for their reliability and durability during stage and location shoots, which helps keep the show on pace and on budget.
published 3 months ago   read more
TDC Provides Core Video Expertise for Largest-Ever Light Festival Vivid Sydney
News: TDC Provides Core Video Expertise for Largest-Ever Light Festival Vivid SydneyThe Technical Direction Company is proud to be deploying the full range of its professional and technical expertise in providing core technology and services to Destination NSW for the sixth annual Vivid Sydney festival.
published 3 months ago   read more
Zylight to Exhibit Product Range at Cine Gear and Lightfair International
News: Zylight to Exhibit Product Range at Cine Gear and Lightfair InternationalZylight, a leading manufacturer of innovative LED lighting solutions, will showcase its wares at next month’s Cine Gear Expo in Hollywood and Lightfair International in Las Vegas. Zylight’s instruments will be displayed within their North American distributor, Ushio America’s, booth at both exhibitions. Among the Zylight offerings on hand will be the F8 LED Fresnel, palm-sized Z90 LED and IS3c LED lights.
published 3 months ago   read more
GTC Announces Award Winners 2014
Distinguished camera-work in current war zones was honoured at the Guild of Television Cameramen’s 42nd Awards of Camera Excellence on Sunday May 18. The awards were presented at The Great Barn in Upper Aynho, Oxfordshire. Guest of Honour, Jeremy Thompson, news-presenter and anchor of Sky News at Five, spoke about the contribution of cameramen in television.
published 3 months ago   read more
Industry Veteran Ken Emker Joins MSE Team
News: Industry Veteran Ken Emker Joins MSE TeamIn a stunning turn of events, Matthews Studio Equipment announces industry veteran Kenneth J. Emker has joined the Matthews Studio Equipment team. Emker leaves a 20-year relationship as National Grip Sales Manager/National Trade Show Manager for an established Grip equipment company to become Eastern Regional Sales Manager for MSE.
published 4 months ago   read more
‘Anchorman’ DP Thomas Ackerman, ASC, Impressed with Zylight F8 LED Fresnel
News: ‘Anchorman’ DP Thomas Ackerman, ASC, Impressed with Zylight F8 LED FresnelWhen he’s not the director of photography for commercials or major motion pictures like Beetlejuice or Anchorman: The Legend of Ron Burgundy, Thomas Ackerman, ASC, teaches cinematography at the School of Filmmaking at the University of North Carolina School of the Arts in Winston-Salem, N.C. When his lectures inevitably turn to lighting, he has a surprising setup of choice.
published 4 months ago   read more
A Soft Light for the New Generation of Cameras
There’s a new LED soft light for digital movie making and photography. Designed by a cameraman for camera people, it’s called Softy Lite.
Maxim Ford, cameraman and designer of Softy Lite said "With the explosion of low budget dramas using new digital movie cameras like the Canon D5 and Sony F3 I wanted to make an affordable light that would have the potential for great drama lighting. The new cameras, being very sensitive, require a lot less light than their predecessors. The conventional soft lights I had been using were too powerful, and they suffered from spilt light out of their sides and back. Working with new LEDs I have designed a light that produces a daylight balanced soft light with no spill, that is easy to control via a supplied snoot and egg crate, giving the output a broad, medium or narrow beam of light. The LEDs have the advantage of running cool and the low voltage operation makes them safe and easy to use.”
published 4 months ago   read more
JWT Atlanta, MPC NY and Raf Wathion push the boundaries of innovation in Pennzoil's new campaign
News: JWT Atlanta, MPC NY and Raf Wathion push the boundaries of innovation in Pennzoil's new campaignToday Pennzoil is launching a new campaign called “Born from Natural Gas” for a first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology - the first true innovation in the category in over 35 years. To debut the product, JWT Atlanta wanted to create something just as innovative as the product itself. The result is a first-of-its-kind TV commercial shot on gaseous vapor clouds. The project took almost a year to produce due to the technical and engineering side of pulling off a commercial, live in-camera, of this magnitude.
published 4 months ago   read more
RGB Showcases Photon Beard at BCA 2014
News: RGB Showcases Photon Beard at BCA 2014RGB Stand: 5J2-01, Photon Beard, the UK lighting solutions specialists for broadcast, film and video will feature “Platinum Blonde”, the company’s first HMI-focusable floodlight, at BroadcastAsia 2014.
published 4 months ago   read more
Clockwork VFX Brings Monopoly Town To 3D Animated Life For Hasbro
News: Clockwork VFX Brings Monopoly Town To 3D Animated Life For HasbroVisual Effects House Teams With Agency UPROAR! To Imagine A Vibrant, Bustling City Based On The Classic Board Game
It’s a game we’ve all played, but a world we’ve never truly seen – until now. Clockwork VFX, the creative visual effects/3D animation studio led by Creative Director/Co-Founder Jason Tomlins and Executive Producer Mia Harvey, crafted an engaging new ad for Hasbro’s latest version of Monopoly Junior and agency UPROAR, New York, that transports viewers past go, jail and straight to Boardwalk’s lush beach and amusement park.
published 4 months ago   read more
ARRI Inc. Promotes Stephan Ukas-Bradley to Director of Strategic Business Development and Technical Marketing
News: ARRI Inc. Promotes Stephan Ukas-Bradley to Director of Strategic Business Development and Technical MarketingARRI Inc. is pleased to announce Stephan Ukas-Bradley has been promoted to Director of Strategic Business Development and Technical Marketing. This newly created position allows Ukas-Bradley to further expand relationships with business, technology and creative decision makers, engage and support technology partners, in addition to coordinating efforts with ARRI’s R&D and business units in Munich, Germany.
published 4 months ago   read more
Lowel Expands Its Family of Professional LED Lighting with Two Outstanding Additions
News: Lowel Expands Its Family of Professional LED Lighting with Two Outstanding AdditionsNew Lowel Prime Location LED and PRO Lowel Power LED Debut at NAB 2014
The Tiffen Company, a leading manufacturer of award-winning digital imaging accessories, today announced two new additions to the Lowel family of LED lights: Lowel Prime Location LED and Lowel PRO Power LED systems, unveiled at NAB 2014 in booth C8818.
published 4 months ago   read more
Calabash Animation Heads Back To The Office For Latest Lucky Charms Spot Targeting Adults
News: Calabash Animation Heads Back To The Office For Latest Lucky Charms Spot Targeting Adults “Cubicle” Latest Ad In Brand’s Recent Efforts Aimed At Older Cereal Lovers
Lucky Charms are definitely not just for kids. That’s a point made in a series of recent spots targeting adults consumers of the beloved cereal – the latest is “Cubicle” (:15), created by agency Saatchi & Saatchi, New York and featuring animation from the award-winning studio Calabash Animation.
published 5 months ago   read more
Method Studios Creates Dramatic Effects for Summit Entertainment’s Blockbuster “Divergent”
News: Method Studios Creates Dramatic Effects for Summit Entertainment’s Blockbuster “Divergent”Visual Effects House Was Lead Vendor for Futuristic Action Adventure
Visual effects house Method Studios, a Deluxe Entertainment Services Group company, was the lead vendor on Summit Entertainment’s “Divergent,” which has grossed over $175 million at the worldwide box office in its first four weeks of release. Summit Entertainment, a LIONSGATE® company, brought the film to theaters in North America on March 21, 2014.
published 5 months ago   read more
HDBaseT Alliance Will Demo Primeview’s New Super Narrow Gap Video Wall Solution at NAB Show 2014
Primeview’s New Display Features a Nearly Invisible Bezel and HDBaseT Technology Integration
The HDBaseT Alliance booth at the 2014 NAB show will feature the first-ever public demonstration of Primeview’s newest HDBaseT-enabled Super Narrow Gap 55” LED LCD video wall solution. The Primeview engineering team has managed to reduce the bezel gap by 40 percent, making it the industry’s thinnest display bezel at a nearly seamless 3.6 mm. This unique design and HDBaseT integration make it ideal for video walls in broadcast control rooms and studios. NAB Show attendees can see a demonstration of a 2x2 video wall at the Alliance’s booth (booth# SU11914).
published 5 months ago   read more
Zylight Brings Upgraded F8 LED Fresnel to NAB 2014
News: Zylight Brings Upgraded F8 LED Fresnel to NAB 2014Zylight, a leading manufacturer of innovative LED lighting solutions, is showcasing an improved F8 LED Fresnel at the 2014 NAB Show (Booth C5346), which runs through April 10 in Las Vegas, Nev. Introduced last year, the reengineered lighting instrument still delivers close to the light output of a traditional 1000-watt Fresnel and collapses to less than four inches thick for easy transport, but a number of refinements deliver improved performance for field and studio applications.
published 5 months ago   read more
Zylight Brings Upgraded F8 LED Fresnel to NAB 2014
News: Zylight Brings Upgraded F8 LED Fresnel to NAB 2014Zylight, a leading manufacturer of innovative LED lighting solutions, is showcasing an improved F8 LED Fresnel at the 2014 NAB Show (Booth C5346), which runs through April 10 in Las Vegas, Nev. Introduced last year, the reengineered lighting instrument still delivers close to the light output of a traditional 1000-watt Fresnel and collapses to less than four inches thick for easy transport, but a number of refinements deliver improved performance for field and studio applications.
published 5 months ago   read more
ARRI Unveils L5 LED Fresnel
News: ARRI Unveils L5 LED FresnelARRI is pleased to announce the newest member of the L-Series, the compact and lightweight L5. The L-Series started with the L7, an LED Fresnel with the same light qualities as a traditional tungsten Fresnel but with the added features of full CCT tuneability and color selection. The L5 now extends this successful line of products in a smaller, more portable form.
published 5 months ago   read more
Caster Series 2 Plus:  LoCaster 2 Plus, BroadCaster 2 Plus
Following the success of the ARRI Caster Series LED-based products, ARRI is excited to present the latest advancements in the Caster Series: LoCaster 2 Plus and BroadCaster 2 Plus.
published 5 months ago   read more
ARRI Pro Camera Accessories Expand Support
News: ARRI Pro Camera Accessories Expand SupportARRI Pro Camera Accessories (PCA) continue to expand with more options for shooters needing high-quality, rugged equipment that will last on a variety of cameras. Relying on customer feedback and demand, these latest offerings from PCA will support cameras for cinema, broadcast, documentaries and more.
published 5 months ago   read more
ARRI Electronic Control System To Include More Camera and Lens Compatibility
News: ARRI Electronic Control System To Include More Camera and Lens CompatibilityARRI’s Electronic Control System is a sophisticated toolset for remote camera and lens control. It includes the award-winning WCU-4 wireless hand unit, which displays extensive lens data when used with ALEXA Plus and Studio cameras, as well as its smaller companion, the SXU-1 single axis hand unit controlling either focus, iris, or zoom. A range of new motor controllers gives the Electronic Control System complete operational autonomy, allowing the WCU-4 and other system elements to be used with all types of cameras, including the new ARRI AMIRA cameras and other third-party cameras.
published 5 months ago   read more
ARRI Previews New ARRIRAW Converter (ARC) 3.1 at NAB
News: ARRI Previews New ARRIRAW Converter (ARC) 3.1 at NABARRI is currently working on a new version of ARRIRAW Converter that will be optimized for the new Mac Pro and updated to support the latest features in OS X Mavericks. ARC 3.1 will be previewed at NAB.
published 5 months ago   read more
Devil & Demon Delivers Supercomputers For Everyone
News: Devil & Demon Delivers Supercomputers For EveryoneThe Devil & Demon Strategy today announced the availability of super-computers for everyone. The new product line of custom-tuned Devil supercomputers and fast Demon workstations unleash unparalleled computing muscle in small footprints, with a breakthrough business model delivering flexible and cost-competitive purchasing options. Devil and Demon Strategy, will launch at NAB 2014, April 5-10 in Las Vegas, at booth #OE1358.
published 5 months ago   read more
Switronix NAB 2014 New Product Releases
Switronix is excited to announce new products debuting at NAB 2014 in Las Vegas.
published 5 months ago   read more
Hive Lighting to Unveil Two New Plasma Production Lighting Products at NAB 2014
Hive Adds Bee Plasma Flood lights and Holographic Diffusing Polycarbonate Lenses to Line-Up of High-Output, Energy-Efficient Plasma Lighting Products
At the 2014 National Association of Broadcasters (NAB) Show in Las Vegas, Hive Lighting will showcase two of their latest innovations in plasma production lighting: the Bee Plasma Flood light and Holographic Diffusing Polycarbonate (HDP) lenses. Hive will exhibit these new products alongside their entire line of high-output, energy-efficient plasma lighting solutions from April 7-10, 2014 at booth #C11728 in the Las Vegas Convention Center.
published 5 months ago   read more
MA 135/T1.9 Completes Master Anamorphic Family from ZEISS and ARRI
News: MA 135/T1.9 Completes Master Anamorphic Family from ZEISS and ARRIComprehensive Range of High-Performance Anamorphic Cine Lenses Now Availablele on the Market
ARRI and ZEISS will be presenting the ARRI/ZEISS Master Anamorphic MA135/T1.9 at their booths at this year’s NAB Show in Las Vegas. This lens completes the Master Anamorphic family, bringing it to a total of seven focal lengths.
published 5 months ago   read more
Photon Beard Introduces Platinum Blonde at NAB 2014
News: Photon Beard Introduces Platinum Blonde at NAB 2014Booth C7849, Photon Beard, the UK lighting solutions specialists for broadcast, film and video will officially launch “Platinum Blonde,” the company’s first HMI-focusable floodlight, at NAB 2014.
published 5 months ago   read more
VER Embraces Gold Mount PAGlink Battery with 1,000-Unit Purchase
News: VER Embraces Gold Mount PAGlink Battery with 1,000-Unit PurchasePAG today announces the purchase of 1000 units of its new Gold Mount® (3-Stud, Snap-On®) compatible, high-current, PAGlink battery by Video Equipment Rentals (VER), one of the largest rental suppliers of motion picture, television, broadcast and newsgathering technology in North America.
published 5 months ago   read more
EFILM Installs First Baselight Grading Suite
News: EFILM Installs First Baselight Grading SuiteColourist Tom Reiser Uses Baselight System to Create Distinctive Look for Action Adventure Release DIVERGENT
Hollywood post-production facility EFILM—a Deluxe Media Creative Services company and a long-time innovator in digital intermediate technology—has added to its toolset by installing a Baselight colour grading suite from FilmLight.
published 5 months ago   read more
Litepanels Unveils Powerful Sola 9 and Inca 9 at NAB 2014
News: Litepanels Unveils Powerful Sola 9 and Inca 9 at NAB 2014New 9” LED Fresnels Combine High Powered Illumination Output with Energy Efficiencies and Cost Savings
Litepanels®, a Vitec Group brand and premier provider of LED lighting for the broadcast and production industries, will debut the Sola 9 (daylight balanced) and Inca 9 (tungsten balanced) LED Fresnels at NAB 2014. Following last year’s breakthrough launch of the Sola 12 and Inca 12, the new 9” fixtures fill a market demand for medium-sized LED Fresnels. Litepanels’ industry leading collection of LED Fresnels now covers the complete range needed to deliver a full LED solution for broadcast studios, episodic television, and feature film production.
published 5 months ago   read more
Zylight Hosts Free Lighting Presentations at NAB 2014
News: Zylight Hosts Free Lighting Presentations at NAB 2014Zylight, a leading manufacturer of innovative LED lighting solutions, will host three free presentations that detail the use of LED lighting for a variety of production applications at the 2014 NAB Show (Booth C5346). All presentations are at 1 p.m. at the Zylight booth and will feature insights from industry professionals who use Zylight products on location or in the studio.
published 5 months ago   read more
Litepanels Launches New Hilio Series at 2014 NAB
Hilio D12 and T12 Redefine the Power of LED Illumination
Litepanels®, a Vitec Group brand and premier provider of LED lighting for the broadcast and production industries, will premiere its new Hilio D12 (daylight balanced) and Hilio T12 (tungsten balanced) high light output panels at NAB 2014. The innovative panels provide the light quality, versatility and intensity of an open source fixture, while offering all of the benefits of Litepanels’ proprietary LED fixture design.
published 5 months ago   read more
BAFTA Winning Entrepreneurs KickStart The Scorpion Light from BVE London to NAB 2014
News: BAFTA Winning Entrepreneurs KickStart The Scorpion Light from BVE London to NAB 2014Three young entrepreneurs from Scotland have launched an exciting new Kickstarter campaign running from BVE London to NAB in Vegas. At NAB, their company, Blind Spot Gear, proudly introduces the Scorpion Light, a revolutionary adaptable lighting solution for almost any conceivable production scenario.
published 6 months ago   read more
ABS To Design, Integrate HD Upgrade of Television Production Facilities at San Jose State University
News: ABS To Design, Integrate HD Upgrade of Television Production Facilities at San Jose State UniversityProfessional video and audio systems integration firm Advanced Broadcast Solutions (ABS) today announced it has been contracted to provide a comprehensive HD upgrade of the video production facilities for the School of Journalism and Mass Communications (JMC) at San Jose State University in San Jose, Calif. ABS will design, procure, and install the system, which should be completed in April.
published 6 months ago   read more
Litepanels Offers New Sola 4 Traveler Kit
News: Litepanels Offers New Sola 4 Traveler KitComplete LED Fresnel Lighting Kit and Upgraded 1x1 LS Traveler Kits Now Available
Litepanels®, a Vitec Group brand and premier provider of LED lighting for the broadcast and production industries, has announced the release of its new Sola 4 Traveler Kit™. Designed specifically to accommodate the needs of shooters and productions on the go, the Sola 4 Traveler Kit includes three Sola 4 LED Fresnel fixtures in a rugged, ergonomically designed, trolley-style hard case.
published 6 months ago   read more
MAX Helps Mayers Move on ABC’s New Mixology Series
News: MAX Helps Mayers Move on ABC’s New Mixology SeriesMatthews Studio Equipment announces that several of MSE’s MAX Menace Arms have take up residence on the new ABC series "Mixology," shot by cinematographer Mike Mayers. “'Mixology' follows 10 characters through one single night in a trendy Manhattan bar called Mix,” explains Mayers. “We meet our characters and then learn their history through a whirlwind flashback that carries us to the present moment in the bar. Filming the flashbacks was both fun and challenging. I set up the flashback unit to be a comedy SWAT team with minimal resources by substantial capabilities. Filming the flashbacks proved to be a visual challenge because our resources are so limited. That’s where MAX comes in.”
published 6 months ago   read more
ARRI Hosts Nebraska & Monuments Men Event
News: ARRI Hosts Nebraska & Monuments Men EventReflecting its long-running association with the Berlin International Film Festival, yesterday ARRI hosted a well-attended Berlinale event at the city’s famous Hotel Adlon with cinematographer Phedon Papamichael, ASC, who recently used ARRI ALEXA cameras and the ARRIRAW format to shoot the anamorphic feature films "Nebraska" and "The Monuments Men."
published 7 months ago   read more
Rich Joneleit joins the ARRI CSC New Jersey Camera Rental Team
News: Rich Joneleit joins the ARRI CSC New Jersey Camera Rental TeamARRI CSC, the largest full service equipment rental group in the United States, is pleased to announce the addition of Rich Joneleit to the camera rental office in New Jersey. In his role as Camera Rental Agent he will report to Camera Rental Manager Lynn “Gus” Gustafson and will be responsible for establishing and maintaining strong client relationships.
published 7 months ago   read more
Litepanels Announces Opening of Expanded Headquarters
New Facility Supports Business Growth for LED Lighting Leader
Litepanels®, a Vitec Group brand and premier provider of LED lighting for the broadcast and production industries, has opened the doors of its new facility in Chatsworth, Calif. Significantly larger than the company’s previous headquarters, Litepanels made the move to a bigger footprint to support the growing demand for their proprietary LED technology in the production and broadcast communities.
published 7 months ago   read more
Clockwork VFX Helps Toys “R” Us Win The Monster 500
News: Clockwork VFX Helps Toys “R” Us Win The Monster 500Visual Effects/Animation Studio Teams With Agency Rotter And Toy Retailer To Launch New Toy Line
Monster 500, the post-apocalyptic mega-race is on, and animation/visual effects studio Clockwork VFX is the creative winner. The studio -- led by Creative Director/Co-Founder Jason Tomlins and Executive Producer Nina Davenport – teamed with agency Rotter Creative Group,(http://rottercreativegroup.com/) New York, and Toys"R"Us to launch the new Monster 500 brand. The result is an engaging minute-long spot consisting entirely of beautifully detailed 3D animation that introduces kids to six of the ten vehicle characters in the Monster 500 family.
published 7 months ago   read more
ThinkBreatheLive Transforms Super Bowl XLVIII Halftime Crowd into Panoramic Concert Screen Featuring Bruno Mars Live
News: ThinkBreatheLive Transforms Super Bowl XLVIII Halftime Crowd into Panoramic Concert Screen Featuring Bruno Mars LiveThinkBreatheLive (TBL) helped more than 80,000 spectators at MetLife Stadium play a VIP role in the Pepsi Super Bowl XLVIII Halftime Show featuring Bruno Mars. Touchdown Entertainment engaged the creative shop to produce digital environments for America's hallmark entertainment event, including a dynamic LED experience that turned the entire stadium into an immersive panoramic concert screen.
published 7 months ago   read more
Joey L. Highlights Ethiopian Narrative with Zylight
News: Joey L. Highlights Ethiopian Narrative with ZylightFilm Shoot Relies on Battery-Powered F8 LED Fresnel in Remote Region
Known professionally as Joey L., Joey Lawrence is a still photographer by trade and still new at directing live action projects. The story of his new short film, "People of the Delta," was developed from his five years of photography work in Southern Ethiopia. Shot on location in the region, the project relied heavily on the Zylight F8 LED Fresnel when conditions proved problematic for HMI lighting instruments.
published 7 months ago   read more
Photon Beard Goes Platinum Blonde for NAB 2014
News: Photon Beard Goes Platinum Blonde for NAB 2014NAB 2014, 7-10 April, Booth C7849: Photon Beard, the UK lighting solutions specialists for broadcast, film and video will officially launch “Platinum Blonde”, the company’s first HMI-focusable floodlight, at NAB 2014.
published 7 months ago   read more
Cirque du Soleil Relaunches Varekai as an Arena Show using BlackTrax
News: Cirque du Soleil Relaunches Varekai as an Arena Show using BlackTraxStreaming realtime tracking data keeps the lights on the performers
The Cirque du Soleil’s "Varekai," which has been touring the world since 2002, returned to Montreal, Quebec in December 2013 for its re-launch as Arena Shows. The production team proposed to lighting designer, Nol van Genuchten the deployment of the BlackTrax realtime tracking solution from CAST BlackTrax Ltd for moving light tracking of performers.
published 7 months ago   read more
SIM Digital Toronto to Host Technology Showcase on January 30
News: SIM Digital Toronto to Host Technology Showcase on January 30The latest cameras, lenses, lighting, camera accessories, workflow technology and much more to be featured in Las Vegas-themed event.
Some of the world’s leading manufacturers of camera systems, lenses, lighting equipment, workflow technology and other film and television production gear will be on hand as SIM Digital, along with PS Production Services and Bling Digital, hosts its SIM Technology Showcase on January 30th. Held annually at SIM’s headquarters in Toronto, the showcase has become a can’t miss event for seasoned and emerging production professionals seeking to connect with industry experts. Exhibitors at this year’s event will include ARRI, which will be showing the ARRI AMIRA, its new documentary-style camera, for the first time in Canada. Sony will be demonstrating new workflows for its popular F55 camera system.
published 7 months ago   read more
Innovative Zylight Selected for Investment and Support from Lighting Leader Ushio America
News: Innovative Zylight Selected for Investment and Support from Lighting Leader Ushio AmericaZylight LLC., a privately-owned manufacturer of intelligent LED lighting instruments for the cinema and broadcast production industries was selected by specialty and general market lighting leader Ushio America, Inc. to receive a strategic investment that brings additional funding and infrastructure support to Zylight.
published 7 months ago   read more
Studiotech launch quick deploy Mobile Production Studio
News: Studiotech launch quick deploy Mobile Production StudioSee the new Mobile Production Studio on Studiotech stand 511 in Hall 5 at Cabsat 2014, Dubai, March 11-13
Global systems company Studiotech have launched a new Mobile Production Studio system. In the field, the new system gives quick access to all the necessary facilities to manage multi-camera events such as news gathering, conferences, concert backstage coverage, sports reports etc. It fully complies with IATA transportation regulations of size and weight, and a major advantage is its quick and easy set up and installation.
published 8 months ago   read more
ARRI CSC Appoints Chris Mackarell As Digital Workflow Manager
News: ARRI CSC Appoints Chris Mackarell As Digital Workflow ManagerARRI CSC, the largest full service equipment rental group in the United States, is pleased to announce that Chris MacKarell has been promoted to Digital Workflow Manager. He will continue to oversee ARRI CSC’s Digital Workflow and On Set activities for New Jersey and Florida facilities while at the same time contributing to ARRI Rental Group product development and Technical Marketing.
published 8 months ago   read more
Technical Direction Company (TDC) Delivers Projections Across Australia Celebrating The Festive Season
News: Technical Direction Company (TDC) Delivers Projections Across Australia Celebrating The Festive SeasonThe team at Technical Direction Company (TDC) delivered spectacular projections at multiple iconic locations during December 2013 including; St Mary’s Cathedral, Sydney, Melbourne Town Hall and the Old Post Office, Newcastle.
published 8 months ago   read more
Canon EOS C300 Cinema Cameras and EF-Series Lenses Provide Production Solutions for "The Watsons Go To Birmingham"
News: Canon EOS C300 Cinema Cameras and EF-Series Lenses Provide Production Solutions for "The Watsons Go To Birmingham"Re-creating the past can be challenging for filmmakers, especially when tasked to duplicate the look of a particular time in history for a period movie. Add a tight budget, cramped locations, and underwater photography, and you have the situation James Chressanthis, ASC, faced as cinematographer for the movie "The Watsons Go to Birmingham." Based on the novel by Christopher Paul Curtis, the film depicts a fictional family’s 1963 road trip intersecting with an actual terrorist bombing during the civil-rights era. To help with some of the film’s challenging production requirements, Chressanthis used two EOS C300 Digital Cinema cameras and EF-series lenses from Canon U.S.A., Inc., a leader in digital imaging solutions.
published 8 months ago   read more
ARRI Offers Lighting Resource with new Photometrics App
The new ARRI Photometrics App for iPhone and iPad gives quick access to the properties and luminous outputs for ARRI’s renowned light fixtures. Created for lighting and cinematography professionals this free application is now available in the iTunes store. Once downloaded, this valuable tool puts a wealth of information right at your fingertips, whenever you need it – whether on set or shooting in remote locations.
published 9 months ago   read more
Registration Opens For BVE 2014
- UK’s essential broadcast and production event brings new technology, networking opportunities and comprehensive free seminar programme -
BVE 2014, the essential event for content creation professionals, is open for visitor registration at bvexpo.com. The event, which covers all aspects of the broadcast industry from conception to consumption, offers an unrivalled programme of free seminars as well as product showcases and networking opportunities. BVE 2014 takes place from 25-27 February 2014 at ExCeL London.
published 9 months ago   read more
Litepanels Freefall for Douglas Spotted Eagle’s Cell Phone Spot
News: Litepanels Freefall for Douglas Spotted Eagle’s Cell Phone SpotWhen Emmy, Grammy, Peabody (and more) Award winning musician Douglas Spotted Eagle isn’t making music, he’s up in the air, literally, as an aerial camera operator. One of his most recent aerial shoots for a global cell phone manufacturer entailed an unusual lighting challenge; a unit that would work during a free fall. His choice: Litepanels Sola ENG and MicroPro LED lights.
published 9 months ago   read more
Barnes Takes on Alaska for Hostile Environment Adventure Gear
News: Barnes Takes on Alaska for Hostile Environment Adventure GearAdventure cinematographer Joe Barnes of BreakFrame, Inc is a no-holds-barred, in-the-trenches shooting director and DP who takes his gear to extreme and adventurous locations. Recently for a short film, Hostile Environment Adventure Gear, which demonstrates military products and innovative outdoor adventure gear, Joe was off to shoot on Seward, Alaska’s Exit Glacier Overlook Trail, the shore of Resurrection Bay, and other mountainous terrains. “For this trek, we needed equipment that would stand up to the elements and the rigorous climbs,” says Barnes. “My selection of an efficient and lightweight camera package was extremely important”.
published 9 months ago   read more
KIRO-TV Travels to Panama Canal for ENG Shoot with Zylight F8 LED Fresnel
News: KIRO-TV Travels to Panama Canal for ENG Shoot with Zylight F8 LED FresnelWhen the multi-billion dollar expansion of the Panama Canal is complete in 2015, larger ships will be able to go through the waterway and potentially bypass Seattle and other West Coast ports. As part of a larger story about the expansion’s potential local economic impact that aired on Nov. 20, KIRO-TV, the Cox Media Group-owned CBS affiliate for Seattle-Tacoma (DMA #12), sent a news team to tour the Panama Canal and talk with shipping industry professionals from the region.
published 9 months ago   read more
Dive Provides Color For New Doc: “As The Palaces Burn”
News: Dive Provides Color For New Doc: “As The Palaces Burn”Makes World Premiere at the International Documentary Film Festival in Amsterdam
When Director Don Argott and his team at 9.14 Pictures were getting ready to post their newest feature film, “As the Palaces Burn,” they knew just where to go. Argott brought the film to DIVE for color correction. A division of ShootersINC, DIVE specializes in visual effects and picture finishing for feature films, television shows and commercials.
published 9 months ago   read more
Passion Pictures NYC and MPC Recreate Christmas Past for Coca Cola, via Santo
News: Passion Pictures NYC and MPC Recreate Christmas Past for Coca Cola, via SantoWorking via Argentine agency Santo, Passion Pictures NYC partnered with MPC NY to spread the gift of holiday cheer in an all-new campaign for Coca-Cola.
published 9 months ago   read more
ATEM Production Switchers Used for Live Production at 2013 U17 World Cup
Blackmagic Design today announced that the ATEM Production Studio 4K was deployed during the 2013 United Arab Emirate (UAE) U17 World Cup as part of a new live production workflow in the six host nation stadiums.
published 9 months ago   read more
Zylight to Show New F8 LED Fresnel at GV Expo
News: Zylight to Show New F8 LED Fresnel at GV ExpoZylight, a leading manufacturer of innovative LED lighting solutions, will demonstrate its new F8 LED Fresnel at Government Video Expo 2013, which runs Dec. 4-5 in Washington, D.C. (Booth 838). While the F8 draws only 100 watts, it has close to the light output of a traditional 1000-watt Fresnel. Plus, it collapses to less than four inches thick for easy transport and storage.
published 9 months ago   read more
Anton/Bauer Shines A Spotlight On Mobile Power At SATIS 2013
News: Anton/Bauer Shines A Spotlight On Mobile Power At SATIS 2013Anton/Bauer®, part of Vitec Videocom, a Vitec Group company and a premier global provider of batteries, chargers and other mobile power systems for the professional broadcast, video, film and healthcare technology industries, will have several of its mobile power solutions for the broadcast industry on display at the Vitec Videocom stand (#B19) during SATIS 2013. The company will highlight its DIONIC® HC, HCX, HD and CINE VCLX batteries, as well as a variety of the company’s innovative Gold Mount® solutions and chargers.
published 9 months ago   read more
Mayers Chooses Litepanels LEDs for ABC Comedy “Mixology”
News: Mayers Chooses Litepanels LEDs for ABC Comedy “Mixology”Cinematographer Michael Mayers’ assignment for the new ABC half-hour single camera comedy “Mixology” is to create a rich dramatic look with an immediacy and upbeat approach to his photography. “Because this is comedy, and there is a lot of improvisation, I try to cross-shoot with our two ARRI Alexa cameras which carry either Angenieux Optimo or Fujinon Cabrio lenses, whenever I can,” says Mayers. “That way, all the actors in the scene are ‘on’ at the same time and we don’t have to go back to shoot the other side of the coverage and lose the spontaneity of the moment. Of course, that approach really ups the ante on my lighting. And, that’s where Litepanels LEDs are key to my getting the shots.”
published 9 months ago   read more
Trollbäck + Company Forecasts A 'Change' With The Weather Channel Rebrand
News: Trollbäck + Company Forecasts A 'Change' With The Weather Channel RebrandThe Weather Channel has hired strategic design agency Trollbäck + Company (T+Co) to re-launch the brand as the world’s most immersive and knowledgeable source of information and inspiration for the weather enthusiast.
published 9 months ago   read more
TDC Wraps Sydney Opera House And Sydney Harbour Bridge Pylons In Projection For Australian Naval Spectacular
News: TDC Wraps Sydney Opera House And Sydney Harbour Bridge Pylons In Projection For Australian Naval SpectacularAchieving the very first projection onto both sides of the epic proportions of Australia's iconic Sydney Opera House, as well as onto the pylons of Sydney Harbour Bridge, was by no means a small challenge for any technology company.
published 10 months ago   read more
Calabash Animation Hits The Right Notes With Latest Lucky Charms Spot “Rainbow Music”
News: Calabash Animation Hits The Right Notes With Latest Lucky Charms Spot “Rainbow Music”Latest Work Highlights Acclaimed Studio’s CG Animation Mastery
Calabash Animation is once again making beautiful music with Lucky Charms and agency Saatchi & Saatchi, New York, as evidenced by the award-winning animation studio’s latest spot for the venerable brand, entitled “Rainbow Music.”
published 10 months ago   read more
From Features to Commercials, One Constant for Koretz is Petrol Bags
News: From Features to Commercials, One Constant for Koretz is Petrol BagsWhether cinematographer Eric Koretz is prepping for his recent feature Comet, directed by Sam Esmail, or commercials for Motorola and American Airlines, the one constant for him is Petrol Bags.
published 10 months ago   read more
Director Stuart Douglas Returns to the U.S. Via Original
News: Director Stuart Douglas Returns to the U.S. Via OriginalBritish commercials director Stuart Douglas, whose work for such brands as Coca-Cola, Nike, Sony, Carlsberg and Guinness has won worldwide acclaim, has signed with Original for exclusive representation in the United States. It marks the first time in more than a decade that Douglas has focused on the American market.
published 10 months ago   read more
Tight Spaces and Fast Moves Not a Problem for Yaque Silva-Doyle Thanks to Litepanels® and Sachtler
News: Tight Spaces and Fast Moves Not a Problem for Yaque Silva-Doyle Thanks to Litepanels® and SachtlerRecently, Yaque Silva-Doyle’s company, Dos Rios Films LA, was hired to shoot video plates in-between a major stills set-up for an AT&T winter holiday shoot. “We knew our set-up time was limited and we would be shooting in spaces that were already pre-lit,” he says. “We had to move quickly, and add additional fill to complement the lighting set up, mirroring the strobe contrast for the stills shoot.” That’s where Silva-Doyle’s Sachtler Ace L tripod carrying a Canon 5d Mark III, a 24-70mm lens, and two Litepanels® 1x1 LED lights came in.
published 10 months ago   read more
Litepanels Sola-Inca 12 Roadshow 2013
News: Litepanels Sola-Inca 12 Roadshow 2013Litepanels, the pioneering developer for LED lighting for the professional film and video marketplace, kicks off its seven-stop Sola and Inca 12™ Roadshow on November 1 with a first stop at Canada’s Whites Digital Sales and Sevice in Burnaby, BC.
published 10 months ago   read more
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Using Adobe Premier for Chromakey? Try this!
Adobe Premiere has a nice chromakey filter, but the "key" to a great chroma key is the background lighting. Many producers are aware of LED light rings with retro-reflective backgrounds that eliminate the need for background lights, and produce a near perfect green screen or blue screen effect. LEDchromaKEY.com recently...
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DSLR Video Tips: How Do I Shoot in Small Places?
Have you checked out the new and enhanced DSLR Video Tips series? Rich Harrington and Robbie Carman head out into the field weekly to explore practical tips for all levels of shooters. In this week s episode , we tackle shooting in small places. You ll learn how we get...
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Great Lighting in Production and Post — Watch the Free Webinar
Here is a recording from the Tiffen Webinar I did. We discussed working with Variable ND Filters, Reflectors, LED lights, Portable Lights, and More. Get production techniques as well as postproduction tips for digital effects to enhance the lighting (or even relight) during the edit. You can download a free...
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