| | | | Luma Pictures Goes Patriotic For "Iron Man 3"
 In Latest Weighty Contribution For Marvel Studios, Luma Adds Iron Man & Iron Patriot Armor, Weaponry and Environmental Effects
Luma Pictures answered the call for Marvel Studios' new "Iron Man 3," the latest installment in the hit franchise, adding extensive full-body CG armor replacements for both "Iron Man" and "Iron Patriot" The VFX house, which now boasts locations in Santa Monica and Melbourne, also added weaponry, environmental and particle effects as well as CG backgrounds. This is the first "Iron Man" for Luma, however the project marks its 4th collaboration with Marvel and 3rd with VFX
published 2 weeks ago read more | | | | |
| | | | Luma Pictures Adds A Whirlwind Of Effects To "Oz The Great And Powerful"
Luma Creates CG Tornado, Hot Air Balloon, Costumes, Landscapes And Magic
VFX stronghold Luma Pictures is coming off a whirlwind project, providing over 180 shots for Disney’s new “Oz The Great and Powerful.” The work provided by Luma, which now spans two studios worldwide, begins with one of the most iconic aspects of L. Frank Baum’s chronicles: the tornado which carries the central character to the distant and magical land of Oz. Luma also provided a variety of other effects including earth-to-sky landscape creation, full CG costumes, vehicles and magic effects.
published 2 months ago read more | | | | |
| | | | OptiTrack Reveals Prime 17W Motion Capture Camera at GDC 2013
 OptiTrack announced today the Prime 17W motion capture camera, the latest offering in the company's Prime Series line of high performance motion capture and tracking cameras. With 1.7 Megapixels (MP) and a wide angle field of view (FOV), the Prime 17W is equipped to maximize coverage in a variety of volumes.
published 2 months ago read more | | | | |
| | | | OptiTrack™ Simplifies Motion Capture with Release of Motive Software
 Motion capture provider OptiTrack™ today announced the launch of Motive, a unified software platform designed to eliminate the complexities historically associated with motion capture workflows. Motive delivers cleaner motion data, enables larger capture volumes and can be tailored to meet a full range of production studio and research facility needs. With an easy-to-navigate interface, Motive provides a high-performance solution for data management and processing as well as skeleton solving. When customized with the Motive Body Module add-on, the system delivers simultaneous full body and finger tracking, even in very large capture areas.
published 3 months ago read more | | | | |
| | | | Academy Award Nominations Celebrate Marriage of Storytelling, Artistry and Technology
Digital Artists Worldwide Relied on Autodesk Media & Entertainment Software to Create the Best Movies of the Year
Autodesk, Inc. (NASDAQ: ADSK) Media and Entertainment technology has played a pivotal role in the creation of some of the most iconic and breathtaking movie imagery over the past two decades. From large post-production studios to small boutique houses, talented artists across the globe — from North America and Europe to Asia and Australia/New Zealand — combined digital artistry, Autodesk software and great storytelling to make the most celebrated films of this past year.
published 3 months ago read more | | | | |
| | | | Luma Adds Award Winning Creative Director and VFX Supervisor Simon Mowbray
Visual effects stronghold Luma Pictures has further fortified its creative battlements with the addition of award-winning Creative Director and VFX Supervisor Simon Mowbray. Mowbray's deep experience leading the VFX elements for major U.S. and international advertising campaigns provides Luma with another keystone on which to further its work in the commercial market. Additionally, the company may look to leverage his originative approach to visual effects into their work in feature film where opportunities present themselves.
published 5 months ago read more | | | | |
| | | | Luma Pictures Celebrates 10 Years Of Production & Artistry In Visual Effects
Luma Pictures, a success story in the field of visual effects, is proudly celebrating its 10-year anniversary. Payam Shohadai and founding partner Jonathan Betuel created Luma in 2002 under the guiding principles: treat people well, quality is king, and always spend smart. The company has excelled at doing just that - providing artistic vision, precedent-setting work product and a unique culture of creativity.
published 6 months ago read more | | | | |
| | | | OptiTrack Leverages Best-in-Class Features for Large Volumes with Prime Series Motion Capture Systems
 Maker of the Best-Selling Motion Capture Camera in History Delivers Exceptional Performance to Large-Volume Production Studios, Military Simulations and Engineering Applications; 4.1 Megapixel Prime 41 Paves the Way as First Model in the Prime Series.
The OptiTrack advantage now extends to the high-end motion capture market with today’s announcement of the Prime Series—a new family of motion capture cameras tailored specifically to large-volume capture. Offering capture volumes that extend up to 150’ with unmatched pixel-for-pixel tracking precision throughout, the 4.1 MP Prime 41 provides VFX studios, game developers, universities and labs with the tracking technology necessary for the most ambitious motion tracking and capture applications—all at the accessible pricing that OptiTrack is famous for. At one-third of the cost of the nearest competitive product, the Prime 41 enables massive capital cost savings and higher camera coverage with the same investment.
published 10 months ago read more | | | | |
| | | | OptiTrack to Showcase New Camera Series at SIGGRAPH 2012
Precision Motion Capture and Tracking Technology for Full-Scale Productions; Live Demos and Presentations from Autodesk, Oblong Industries, Fabric Engine and Halon Entertainment in Booth #610
At SIGGRAPH 2012, OptiTrack will launch a brand new series of motion capture cameras specifically tailored to large-volume, full-scale productions. Mocap demos will be conducted in booth #610, and will also include a look at the Flex 13, which debuted in March 2012 and is OptiTrack’s solution for high precision, small and medium-volume tracking applications. Autodesk, Halon Entertainment, Fabric Engine and Oblong Industries will join OptiTrack on stage to demonstrate how OptiTrack virtual and motion capture cameras can be painlessly integrated into both established and custom-made pipelines.
published 10 months ago read more | | | | |
| | | | Luma Pictures Adds Zip to Paramount’s “The Dictator”
Visual effects stronghold Luma Pictures had the opportunity to get close and very personal with Sacha Baron Cohen’s General Aladeen character in the new Paramount Pictures comedy, “The Dictator.” Luma performed extensive set extensions and greenscreen work to create a New York skyline and enable a hilarious zip-line failure ten stories above the street.
published 1 year ago read more | | | | |
| | | | Luma Pictures Brings Lauded Agency Producer Vicki Mayer In House
Luma Pictures has taken a strong step forward in making its commercial department a more prominent component of the firm's offering by bringing in veteran agency producer, Vicki Mayer. Mayer will hold the title of Executive Producer, Commercial Content, and will be responsible for overseeing advertising-related VFX project work, staffing the growing commercial wing and expanding and establishing client relationships in a wide array of industry categories.
published 1 year ago read more | | | | |
| | | | Luma Reunites With Familiar Faces On Marvel Pictures’ “The Avengers”
No Bridge Too Far For Luma on “The Avengers” – Helicarrier Bridge, Character Work, Tornadoes and Environmental Effects Inhabit Marvel’s New Blockbuster
Visual effects stronghold, Luma Pictures reunited with a familiar cast of characters on Marvel Studios’ highly anticipated “The Avengers.” Having previously worked on “Captain America,” and “Thor,” Luma has developed a strong kinship with the Marvel Universe and jumped at the opportunity to add their unique brand of visual effects to the new film. Luma’s work on “The Avengers” includes the creation and extension of the Helicarrier ship bridge during pivotal scenes, tornado effects and donning of Thor’s mystical armor, and multiple exterior environments.
published 1 year ago read more | | | | |
| | | | Matrox Ships New Multichannel 3G, HD, and SD I/O Cards for Developers
Cost-Effective Matrox DSX LE3 Cards Already Designed Into Professional Products From AmberFin and EditShare
Matrox® Video Products Group today introduced the Matrox DSX LE3 family of cost-effective I/O cards for developers of video servers, broadcast graphics systems, channel-in-a-box products, and live streaming solutions. These new cards, in conjunction with the industry-leading Matrox DSX SDK, enable equipment manufacturers to create innovative, rock-solid broadcast solutions at breakthrough price points.
published 1 year ago read more | | | | |
| | | | Luma Pictures Animates “Underworld: Awakening” Über Lycan with OptiTrack Motion Capture System
Optical Mocap Set-up Used by “Underworld: Awakening” Animation Team and Directors as a Previs and Animation Tool; Behind the Scenes Video Just Released
Translating concept art and storyboards into the animated mannerisms of a larger-than-life CG monster is challenging for even the most talented animators. Luma Pictures – the team responsible for character development, animation, and film VFX for the Über Lycan in “Underworld: Awakening” – addressed this challenge with the assistance of an OptiTrack motion capture system, installed on-site at their Santa Monica studio.
published 1 year ago read more | | | | |
| | | | SCRATCH Automates 2D and 3D VFX Dailies For "Thor"
 SCRATCH Offers Real-Time Play Back of Any Media in the Same Timeline
ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, today revealed details of how its SCRATCH® end-to-end digital cinema and broadcast imaging tool was used to streamline and automate the 2D and 3D stereo VFX dailies review processes during post production of Marvel Entertainment / Paramount Pictures' blockbuster motion picture "Thor".
published 2 years ago read more | | | | |
| | | | Luma Pictures Saddles Up with the Coens for “True Grit”
VFX Studio Completes Fourth Collaboration with Academy Award®-Winning Directors
"True Grit", from Paramount Pictures and Skydance Productions, opening nationwide today, marks the fourth collaboration between Luma Pictures and Academy Award®-winning directors Joel and Ethan Coen.
published 2 years ago read more | | | | |
| | | | Luma Pictures Re-Teamed with Oscar winners Joel & Ethan Coen for "A Serious Man"
Film's Sole VFX Supplier, Studio Delivers 100 Shots Including 3D Village and Panoramic 3D Matte Paintings
Luma Pictures was the sole visual effects provider for Focus Features' "A Serious Man", the new film from Academy Award winners Joel and Ethan Coen, opening in select cities beginning October 2nd and expanding throughout October.
published 4 years ago read more | | | | |
| | | | Luma Helps Bring "Wolverine" to a Thrilling Close
 VFX Studio Delivers 125 Shots for Latest X-Men Epic
When "X-Men Origins: Wolverine" thunders to its conclusion, it does so with all of the fury and firepower one would expect from the year's most anticipated superhero blockbuster.
published 4 years ago read more | | | | |
| | | | Holiday Movies Twilight, Madagascar: Escape 2 Africa and Others Come to Life With Autodesk Technology
Visual Effects Enhance Storytelling in Fantasy Films, Historical Dramas and Animated Movies
Across multiple movie genres and filmmaking techniques, this year's holiday blockbuster movies demonstrate the wide-range of entertainment that is shaped with Autodesk, Inc. software. Filmmakers are using Autodesk's animation, visual effects and color grading tools to enhance their creative process and enable sophisticated storytelling.
published 4 years ago read more | | | | |
| | | | Luma Pictures is the Powerhouse that Lights the "City of Ember"
Massive CG Environments, Water Simulations and a Giant Star Nosed Mole Highlight 100+ Shot VFX Package
After his recent success with MONSTER HOUSE, director Gil Kenan put his talents to work on this adaptation of the wildly popular Jeanne DuPrau novel, "City of Ember". Together with Production Designer Martin Laing, the team set out to create a world where light is the lifeblood and a failing generator is the faintly beating heart of a dying race.
published 5 years ago read more | | | | |
| | | | News: Apple Unveils Final Cut Studio 2
Major Upgrades of Final Cut Pro, Soundtrack Pro, Motion & Compressor; and Introduces "Color"
Apple® today unveiled Final Cut Studio® 2, a significant upgrade to the industry's leading video production suite that delivers new creative tools designed expressly for editors. Final Cut Studio 2 includes Final Cut Pro® 6, which introduces Apple's ProRes 422 format for uncompressed HD quality at SD file sizes and support for mixed video formats and frame rates in a single Timeline; Motion 3 featuring an intuitive 3D environment, paint and new behaviors; Soundtrack® Pro 2 with dozens of innovative tools for multitrack editing, surround mixing and conforming sound to picture; Compressor 3 delivering powerful batch encoding for multiple formats with a single click; and DVD Studio Pro 4.2 for SD and HD DVD authoring. Final Cut Studio 2 also introduces "Color," a professional color grading and finishing application for ensuring consistent color and creating signature looks.
published 6 years ago read more | | | | |
| | | | News: Boris FX to Exhibit at SIGGRAPH 2006
Boris Blue; real-time 3D motion graphics solution, shown at SIGGRAPH 2006
Boston, MA - June 21, 2006 - Boris FX, the leading developer of integrated effects technology for video and film, will demonstrate the new Boris Blue solution at the SIGGRAPH 2006 exhibition held in Boston MA from August 1st through 3rd on stand 2525. The award-winning Boris Blue delivers legendary Boris 3D creativity with real-time performance to accelerate effects production workflows. Based on Boris Red, Blue takes 3D to the next step and addresses the needs of video editors and compositors who want to create stunning 3D looks for their projects without the complex learning curves and render times associated with 3D applications.
published 7 years ago read more | | | | |
| | | | News: Silicon Color announces advanced Nattress plug-ins for FinalTouch
Nattress plug-ins are optimized for GPU acceleration, designed for high-speed workflow in FinalTouch rather than using generic slower plug-ins
Silicon Color, Inc. announces the availability of an advanced set of plug-ins for FinalTouch from Nattress Productions. The new set of plug-ins offer an incredible set of powerful tools to enhance the award winning FinalTouch color correction software. The Nattress plug-ins have been optimized for GPU acceleration and are designed for high-speed workflow for FinalTouch rather than using generic slow speed plug-ins. The new set of plug-ins will ship later this month with a price of $495USD.
published 7 years ago read more | | | | |
| | | | News: Massive Software expands management team focusing on driving growth
Academy Award®-Winning Massive Software Hires Alias Senior Manager and Builds Worldwide Sales and Distribution Network
Massive Software, developer of Academy Award®-winning 3D animation software for AI-driven characters and digital stunts, announced today a company expansion in tandem with the rapid growth of its reach into the film and television production space. Massive has tapped Nick Divehall, former Alias Senior manager for the role of Vice President of Business Development. Concurrently Massive announced an initial suite of channel partners to handle product sales in Japan, Australia, Hong Kong, London and Montreal.
published 7 years ago read more | | | | |
| | | | News: Small Tree
Greater Broadband Access Increases Productivity For Visual Effects Leader
When you’re a top visual effects company working on multiple projects simultaneously, network speed is critical to meeting client deadlines. For Luma Pictures, creators of visual effects for such motion pictures as “The Cave,” “Underworld,” “Underworld 2,” and “Sky Captain and the World of Tomorrow,” bandwidth necessity is at a maximum, with 50 to 60 employees concurrently accessing multiple servers throughout the firm’s Santa Monica production facility. To increase system performance, Luma turned to Small Tree Communications, designers and manufacturers of high-performance networking equipment for the Mac OS X.
published 8 years ago read more | | | | |
| | | | |  Articles and Tutorials: Luma Pictures' Prometheus HolographHolograms are de rigeur in a sci-fi movie, but in Prometheus, Charlie Holloway steps through one to hand a rose to Elizabeth Shaw, Luma Pictures handled this unique fluid effect as well as placing computer graphics in Shaw's handheld computer.Read Article Subscribe Luma Pictures Takes On The AvengersLuma Pictures took on another Marvel superhero production - The Avengers. Luma completed nearly 200 shots, focusing on creating the interior of the Helicarrier by digitally extending and enhancing a practical set. The company also reprised its role in creating Thor's supernatural armor.Read Article Subscribe VFX Soup: Luma Pictures Builds The Destroyer and Thor's VFXMarvel Entertainment's epic adventure Thor has dominated the box office in the last few weeks, with a worldwide gross of $357.6 million. In this cinematic version of the super hero tale, the powerful but arrogant mighty Thor is exiled from the mystical realm of Asgard to live on earth, in punishment for his reckless actions that have reignited an ancient war. Forced to live among humans, Thor's powers are tested when The Destroyer, a monstrous suit of living armor, is sent to earth. In the process, Thor learns how to be a true hero.
This fantastical action-adventure was helmed by renowned British actor/director Kenneth Branagh and stars Australian actor Chris Hemsworth as Thor, the ancient Norse god; Tom Hiddleston as Loki, his chaotic brother; Natalie Portman as Jane Foster, Thor's love interest and Anthony Hopkins as Odin, the father of Thor and Loki.
In this article in the Creative COW Library, Luma Pictures takes us inside the building of The Destroyer and the Bifrost arrival to earth, the mystical storm that delivers the gods to the other worlds. Let Creative COW's Debra Kaufman take you to the realms of mythology and VFX possibility.Read Article Subscribemore articles » Blogs: The Visual FX in ThorThere's a great article over at Creative COW about the visual effects in the new Thor movie. Article Focus: Marvel Entertainment's epic adventure Thor has dominated the box office in the last few weeks, with a worldwide gross of $357.6 million. In this cinematic version of the super hero tale,...Read Blog Subscribemore blogs »Related Tags | | | | |
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