| | | | | Madheart’s Lisa Phillips Finds Success in a Competitive Advertising Market by Flaunting Convention
 Madheart goes its own way. A producer of artfully-crafted advertising of unusual emotional power, the company is led by executive producer Lisa Phillips who has made a habit of zigging when other companies zag. Rejecting the mainstream production company business model based on a “stable” of directors, Phillips has stubbornly maintained Madheart’s boutique status. She and Catherine De Angelis, the company’s national sales manager, prefer to direct their laser-like attention on a small number of directors in whom they passionately believe.
published 6 days ago read more | | | | |
| | | | Madheart’s Jan Gleie Makes Olympics Debut with Pampers, Kraft and Target
 Director Jan Gleie will be well represented in this summer’s Olympics Games, not on the field of play, but rather during the commercial breaks. A new Pampers ad directed by Gleie, who is represented in the United States by Madheart, will air during NBC’s coverage of the Games. Additionally, branding spots for Kraft and Target that Gleie shot earlier this year are also slated to air prominently during Olympics broadcasts.
published 10 months ago read more | | | | |
| | | | Madheart’s Jan Gleie Explores “Life Worn Well” for Target
 Madheart director Jan Gleie explores the joy of sport, as experienced by ordinary people, in a heartfelt new campaign for Target and Minneapolis agency Peterson Milla Hooks. The group of 15-, 30- and 60-second spots, promoting C9 active-wear by Champion, consist of real-life vignettes of people passionately engaged in running, bike-riding, weight training, golf and other athletic activities. The visuals have an evocative, poetic sense in support of the tagline, “Life Well Worn.”
published 2 years ago read more | | | | |
| | | | Thor Takes an Urban Safari with Škoda
 Thor, who is represented in the U.S. by Madheart, has directed a new spot for Czech car maker Škoda and Leagas Delaney, Hamburg, in which a couple goes on a fantastic drive through an urban jungle.
published 2 years ago read more | | | | |
| | | | Thor Lands at Madheart
 Icelandic director Thorhallur Saevarsson, known professionally as Thor, has joined Madheart, Los Angeles, for exclusive representation in the United States. It’s the first affiliation with a U.S. company for Thor, who is widely considered one of Europe’s brightest, young commercial directors. His credits include work for Philips, McDonald’s, Vodafone, Fuji, T-Mobile, Peugeot, GE, Coca-Cola, Deichmann and Skoda.
published 2 years ago read more | | | | |
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