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News : MTh

Syyn Labs Lifts the Hood on the Ford EcoBoost® Engine
Syyn Labs, the creative collective behind mind-bending installations like the Rube Goldberg Machine in OK Go's "This Too Shall Pass" music video, recently collaborated with Team Detroit to design, assemble and produce a series of on-camera physics experiments to illustrate the science behind Ford's EcoBoost engines. Directed by Syyn Labs President/Founder Adam Sadowsky and produced via MTh, the spots star racecar driver Tanner Foust and Sadowsky. The pair execute test lab demonstrations that separately highlight the built-in turbocharger feature and the power of the EcoBoost engine.
published 7 months ago   read more
MTh Directors Grady Hall and Mark Kudsi Join Forces for Katy Perry’s ‘Roar’
News: MTh Directors Grady Hall and Mark Kudsi Join Forces for Katy Perry’s ‘Roar’MTh (Motion Theory) directors Grady Hall and Mark Kudsi teamed up to crown international popstar Katy Perry as ‘Queen of the Jungle’ in the new music video for her biggest ever #1 smash hit, “Roar.” Inspired by the song’s message of empowerment, Hall and Kudsi conceived the almost 5-minute epic as an homage to adventures and legends in the vein of Tarzan, Robinson Crusoe and comic book heroine Sheena.
published 11 months ago   read more
Mirada Wins 'Best Visual Effects' at MTV Video Music Awards for 'Safe and Sound' by Capital Cities
News: Mirada Wins 'Best Visual Effects' at MTV Video Music Awards for 'Safe and Sound' by Capital CitiesMirada Studios was honored with a Moonman for "Best Visual Effects" at the 2013 MTV Video Music Awards held Sunday night at Brooklyn's Barclays Center for its work on Capital Cities' "Safe and Sound" music video. Directed by MTh's Grady Hall, Mirada Creative Director Jonathan Wu executed visual effects and post-production for the almost 4-minute video that was envisioned by Hall as a vibrant celebratory mash-up of wildly different dance styles.
published 11 months ago   read more
MTh Duo AKAMA Directs Animated Game Trailer for “Rayman Legends”
News: MTh Duo AKAMA Directs Animated Game Trailer for “Rayman Legends”Motion Theory (MTh) directorial team Akama was recently tapped by Ubisoft to create a short animated trailer for the upcoming platform game Rayman Legends. Debuted at the 2013 Electronic Entertainment Expo (E3), Akama’s Alexandre Ada and Cedric Jeanne handled everything on the project from design and modeling to effects and animation.
published 11 months ago   read more
MTh Recognized with MTV VMA Nominations for Capital Cities’ “Safe and Sound” Music Video
News: MTh Recognized with MTV VMA Nominations for Capital Cities’ “Safe and Sound” Music VideoDirected by MTh’s Grady Hall and featuring visual effects and post-production from Mirada, “Safe and Sound,” the popular music video from indie pop duo Capital Cities, has received nominations for MTV’s 2013 Video Music Awards including Best Art Direction and Best Visual Effects. Airing live from Brooklyn’s Barclays Center on August 25, the MTV Video Music Awards will honor the year’s best and most innovative music videos.
published 1 year ago   read more
MTh’s Mathew Cullen Directs Wonderful Pistachios Super Bowl Ad Featuring YouTube Phenom Psy
News: MTh’s Mathew Cullen Directs Wonderful Pistachios Super Bowl Ad Featuring YouTube Phenom PsyInternational superstar Psy showed off his “Crackin’ Style” in a highly anticipated :30 Super Bowl spot directed by MTh’s Mathew Cullen for Wonderful Pistachios via ad agency Fire Station. Reaching over 100 million viewers across the U.S. alone, the NFL Super Bowl is the premier showcase for the year’s most buzz worthy commercials.
published 1 year ago   read more
Atanasio + Martinez Join MTh Directorial Roster
News: Atanasio + Martinez Join MTh Directorial RosterDirectorial team Anthony Atanasio and Valerie Martinez have joined MTh (Motion Theory)’s commercial roster for U.S. representation. Since teaming up in 2004 after Atanasio’s debut in the Saatchi & Saatchi New Directors Showcase at Cannes, the two have emerged as an award-winning pair, creating work for top brands including Nintendo, Nike, Audi, Levis, McDonald’s, Budweiser, General Motors and Toyota.
published 2 years ago   read more
MTh Adds French Directorial Duo Akama to Roster
News: MTh Adds French Directorial Duo Akama to RosterCommercial production company MTh (Motion Theory) has added French directorial team Akama to its roster. Akama’s Alexandre Ada and Cedric Jeanne joined forces in 2004 and have been creating award-winning work for global brands such as Audi, Volkswagen, Lacoste, Kit Kat and more ever since.
published 2 years ago   read more
Guillaume de Fontenay Joins MTh Directorial Roster
News: Guillaume de Fontenay Joins MTh Directorial RosterMTh (Motion Theory) today announced the addition of award-winning commercial director Guillaume de Fontenay to its roster. de Fontenay has helmed over two hundred spots over the course of his career with brands that include Pepsi, Bailey’s, Honda, Dodge, Toyota, Kellogg’s and many more.
published 2 years ago   read more
MTh Director Christopher Leone Kicks Off College Football Season with SUIT UP for Fox Digital Studios and DIRECTV
News: MTh Director Christopher Leone Kicks Off College Football Season with SUIT UP for Fox Digital Studios and DIRECTVEight-Episode Comedy Uncovers the Politics, Money, and Scandal Behind College Sports
MTh director Christopher Leone recently stepped behind the camera for the first season of original scripted web series SUIT UP, a comedy exposing the trials and tribulations of a fictional, scandal-ridden college football team struggling to replace lost funding and maintain eligibility. From Fox Digital Studios (FDS) in collaboration with DIRECTV, SUIT UP premieres today on Yahoo! Screen and will be available on DIRECTV's Audience Network in January. Each of the eight episodes averages about ten minutes and can now be viewed here: http://screen.yahoo.com/suit-up/
published 2 years ago   read more
MTh Director Christopher Leone Directs WOLFPACK OF RESEDA for Fox Digital Entertainment
News: MTh Director Christopher Leone Directs WOLFPACK OF RESEDA for Fox Digital EntertainmentEight-Episode Web Series Now Available on Myspace
MTh director Christopher Leone directed the first season of the original scripted web series WOLFPACK OF RESEDA, which is produced by Fox Digital Studio (FDS).
published 2 years ago   read more
Directorial Duo Mårlind & Stein Join Motion Theory Roster
News: Directorial Duo Mårlind & Stein Join Motion Theory RosterCommercial production company Motion Theory (MTh) has added Swedish team Mårlind & Stein to their directorial roster. Måns Mårlind and Björn Stein have worked together as a team for ten years on commercials, television programming and feature films.
published 3 years ago   read more
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