(IBC, Amsterdam - 9 September 2005) Avid Technology, Inc. (NASDAQ: AVID) today announced a project with Sky Italia, a leading Italian digital broadcaster, involving the implementation of a tapeless workflow based around two Avid Unity® for News MediaNetwork shared-storage systems.
The two-phased project will ultimately allow Sky Italia's 24-hour news channel, Sky TG 24, and Sky Sports Channels to share media across a wide area network.
For the first phase of the project – which involved installing the first Avid Unity system in June – Sky Italia upgraded its Rome-based Sky TG 24 news operations that included components from various manufacturers controlled by an Avid® iNEWS® newsroom computer system. Sky Italia replaced the system with a new integrated, tapeless Avid Unity solution to improve workflow and efficiency within the news environment.
“We needed a way to move media seamlessly from ingest to playout, and after an extensive search of competitive solutions we found that the Avid Unity for News system – combined with proven Avid tools like Media Browse™, AirSpeed® and Avid NewsCutter® Adrenaline™ – made the most sense, ” said Su Wakefield, director of Broadcasting, Sky Italia. “Another major factor in our choice was the fact that Avid systems are already familiar to the majority of editing, production, and engineering staff in the broadcast industry, minimizing our training costs and future recruitment issues.”
The second phase of the project is scheduled to be complete by the end of October. Sky Italia's Milan-based Sports Channels will use the second Avid Unity system to link to Sky TG 24's Avid Unity system via Transfer Manager and allow media sharing between the two facilities.
The new environment also required 20 channels of ingest, which are handled by AirSpeed digital recorders. AirSpeed allows broadcasters to capture incoming media directly into Avid Unity workspaces, freeing Avid editing systems that have previously acted as ingest stations. With this new workflow, Sky Italia can use its Avid editing systems purely for editing.
Lucio Fogler, managing director, Avid Italy, said, “The cooperation between the project management teams at Avid and Sky Italia has been a critical success factor in completing this project. When Sky goes live in October with state-of-the-art tapeless production across both facilities, it will be in a unique position to generate programming more efficiently.”
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company's Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: http://www.avid.com
###
|
| | | |
 Related News:
 Related Article:
 Molecule Fueled Imagination
Film? Television? Production? Post? Visual effects? Animation? Stereoscopic 3D? Interactive design? By answering Yes, all of the above, The Molecule keeps its eyes beyond the horizon.
Read Article Subscribe
more articles » | | | | |
|
