(Munich: May 9, 2006) IRIDAS who pioneered non-destructive color grading technology for the film industry today announced that Magna Mana Production, a leading postproduction facility in Frankfurt, Germany, has purchased SpeedGrade DI. SpeedGrade DI will be the center-piece of a new color grading suite where Magna Mana will do film finishing on feature, broadcast, and commercial projects.
SpeedGrade DI provides an advanced tool set for non-destructive, real-time color grading, conform, and finishing. SpeedGrade DI now also includes ReviewLink, a new technology from IRIDAS which allows for interactive review sessions from multiple locations.
"We chose SpeedGrade DI because of the combination of powerful features and flexibility it gives us," said Axel Mertes, CEO of Magna Mana. "From the clean design and customizability of the user interface through its smooth interoperability with our other applications, SpeedGrade DI lets us work the way that we want to, rather than having to modify our workflow in order to accommodate the technology."
SpeedGrade DI will allow the facility to streamline its pipeline and realize new efficiencies with an all-digital, tapeless pipeline. "With SpeedGrade DI we can grade material directly from our VelocityHD, Final Cut Pro HD stations, and even our AVID systems, all as a data, rather than tape-based, workflow," said Mertes. "Now we can easily exchange clips between SpeedGrade DI and our compositing tool of choice, Digital Fusion, for a faster workflow and iterative, or parallel, work steps."
Magna Mana will benefit from SpeedGrade DI's new ReviewLink functionality. "We will soon be grading movies live for clients in our Berlin office directly from Frankfurt," explained Mertes. "This is amazing: our colorists will not have to travel around any more."
The new SpeedGrade DI color suite is already booked solid with a pair of documentaries, feature film projects from their production company, Starcrest Media, and numerous commercials for clients such as Kellogg's, Fiat, Philip Morris and many others.
SpeedGrade DI is available from IRIDAS and its worldwide network of resellers. For more information, contact IRIDAS at +49 89 330 35 142 or IRIDAS USA at (818) 951-8927.
About Magna Mana Production
Magna Mana Production Bildbearbeitung GmbH is a cutting-edge postproduction facility based in Frankfurt am Main, Germany. Building in a strong foundation in commercial work, the facility provides services for a variety of broadcast and feature film clients. Along with standard postproduction capabilities, Magna Mana's offerings include film recording, digital high-resolution high-speed effect shots, advanced CGI services, and a full production company, Starcrest Media GmbH, which also provides special make-up effects and model making from its Munich F/X office. Magna Mana's first in-house production, a documentary called "Life Goes On," won a 2003 Emmy. For more information, visit www.magnamana.com.
About IRIDAS
IRIDAS pioneered desktop film-resolution playback in 2001. Its FrameCycler products are now the industry standard for frame-based image review. In 2003 IRIDAS introduced the first non-destructive color correction application. Today SpeedGrade and FrameCycler provide a complete, end-to-end pipeline for uncompressed content and color data. IRIDAS' applications are used by most major animation and post-production houses including Warner Bros. Feature Animation, Industrial Light and Magic, The Moving Picture Company, ReelFX, Lowry Digital (DTS), and many others. IRIDAS is an independent, privately held company headquartered in Munich, Germany. For more information visit www.iridas.com
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