(LAKE SUCCESS, N.Y., November 6, 2006) Canon's 2004 introduction of its Compact Studio HD Lens has added another triumph to its long history of optical excellence and technology leadership. Since its introduction, Canon has sold scores of its DIGISUPER 22xs lens (model XJ22x7.3B IE-D) to television production companies and broadcasters, which have purchased the lens as part of their transition to HDTV.
Canon's Compact Studio HD Lens provides superior "box lens" optical performance in a compact size scaled appropriately to portable HD cameras. Canon's Compact Studio HD Lens is a cost-effective solution for production companies and broadcasters that enables them to upgrade their studios for HD program production by using cost-effective portable HD cameras configured for studio use.
"Canon invented the Compact Studio lens category to make the HDTV transition more affordable," explains Gordon Tubbs, assistant director of the Broadcast and Communications division at Canon U.S.A., Inc., a subsidiary of Canon Inc. "The DIGISUPER 22xs Compact HD Studio Lens provides the top-quality optical performance of larger, traditional studio lenses in a form factor sized appropriately to portable HD cameras configured for studio operation. The DIGISUPER 22xs Compact HD Studio Lens exceeds the image quality of any portable HD lens at a very economical price point. It's the best of both worlds."
The DIGISUPER 22xs Compact Studio HD Lens is a high-end optical system squarely based upon Canon's classic studio lens design principles but carefully constrained to a physical size and weight (13.4 lbs.) commensurate with that of contemporary portable production cameras (which typically weigh in at about 15 lbs.). Although small in size, the DIGISUPER 22xs Compact Studio HD Lens is loaded with Canon technology advantages. For example, unlike imitation products that use simple LED indicators for zoom, iris, and extender, Canon's exclusive eDrive system--coupled with Canon's exclusive optical encoders--provides lens-status information on an easy-to-read display that delivers unequalled accuracy for such settings as f-stop, focal length, focusing distance, and other critical lens parameters.
Among the many users of Canon's DIGISUPER 22xs Compact Studio HD Lens is WFTV, in Orlando FL. WFTV's purchase of three DIGISUPER 22xs Compact HD Studio Lenses is part of the station's historic transition to HD broadcasting, which also included construction of a redesigned newsroom set and the purchase of new HD cameras and HD news and weather graphics systems. WFTV began broadcasting in HD in June and is the first Cox station to transition to HDTV. Video captured with its DIGISUPER 22xs Compact Studio HD Lenses has impressed WFTV viewers.
"WFTV is transitioning to HDTV for its studio newscasts," notes Sterling Davis, vice president of engineering at Cox Broadcasting. "In a market that's heavily cabled with HD capacity, Orlando's WFTV is the first of Cox's stations to begin the transition to HDTV and has received many positive emails and phone calls about its HDTV telecasts."
The DIGISUPER 22xs Compact Studio HD Lens is ideal for broadcasters and producers who require a high-performance but cost-effective, compact HD studio lens-camera package that can be supported on a modest-size pedestal or sturdy tripod system. Such a low-weight combination is also ideal for robotic system applications.
The television production industry's burgeoning acceptance of Canon's invention of the Compact Studio HD Lens is a powerful indicator of the pace of the nation's transition to HDTV. Canon's DIGISUPER 22xs Compact Studio HD Lens facilitates that transition with a cost-effective solution to portable HD cameras in the studio.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion. For more information, visit http://www.usa.canon.com
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