(Cambridge, MA. November 14, 2006) GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industries, will be showcasing Sapphire Plug-ins at DV Expo 2006, being held November 15-17 at the Los Angeles Convention Center.
Visitors to GenArts booth 821 will be given demonstrations of Sapphire Plug-ins on a wide range of platforms including Adobe After Effects, Autodesk Combustion, Apple Shake and Final Cut Pro. GenArts will also be previewing a universal binary version of Sapphire Plug-ins 2 for Avid AVX Products on an Intel-based Mac.
About GenArts, Inc.
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 190 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects® and Premiere® Pro; Apple® Final Cut Pro® and Shake®; Avid® AVX Products; Autodesk® Editing & Compositing Systems and Combustion®; Eyeon® Fusion®; Sony® XPRI®; and Quantel® generationQ products.
Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Superman Returns, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Spider-Man 1, 2 and 3, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost, and CSI. Additional GenArts product information can be found at http://www.genarts.com
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