PES teams up with TBWA/Chiat/Day for Pivot, a new integrated service from Sprint and its cable partners: Comcast, Time Warner Cable, Cox and Bright House Networks. Centered on the core concept of "take the comforts of home with you" the spot depicts a man moving around outdoors in his cozy living room set-up while engaged with TV, email and internet on his mobile phone.
The spot was shot entirely in camera, with PES directing and animating human bodies and objects (including a car moved frame-by-frame) on location in Los Angeles. At the end of the spot, when two chairs collide with each other and combine into a full sized couch, the effect was achieved by building full sized couches at different increments. Says PES, “It’s not everyday that you get to build an entire couch for 2 frames of animation.”
Creds:
Client: Pivot
Spots Title: Go Home
Air Date: May 2007
Agency: TBWA/CHIAT/DAY, NY
ECD: Gerry Graf
AD: Eli Terry
Copywriter: Tim Wassler
Director of Broadcast Production: Ozzie Spenningsby
Director of Account Services: David Jenkins
Director of Development Initiatives: Eric Ng
Account Director: Andrew McCree
Account Executive: Shaheen Salimi
Agency Producer: Jason Souter
Prod Company: Anonymous Content
Director: PES
DP: Ivan Abel
Animator(s): PES, Ivan Abel
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Scott Pourroy
VFX: Riot
Flame Artist: Matt Reilly
Editorial: The Whitehouse
Editor: Crandall Miller
Assistant Editor: David Cea
Executive Producer: Corina Dennison
Producer: Melanie Klein
Telecine: The Mill
Colorist- Fergus McCall
Music Composer: Mark Mothersbaugh
Music EP: Robert Miltenberg
Sound Designer(s): Crandall Miller, David Cea
Audio Mix: Sound Lounge
Mixer: Tom Jucarone/Philip Loeb
Music: The Virgins
About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, founders Steve Golin, Dave Morrison, Gore Verbinski, and David Fincher combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.
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