(WIESBADEN, Germany--March 5, 2008) Reuters, the global information company, has adopted Panasonic's P2 as the acquisition format for its global network of news bureaux. Standardizing on Panasonic AJ HPX2100 cameras, Reuters' news bureaux will begin upgrading to solid-state tapeless P2-based operation in Q2 2008.
"The Panasonic cameras and P2 technology provide a faster and easier way of getting material to air," said Robert Kernot, global head of Reuters Visuals Development. "Because we are now moving files around instead of tape, P2 allows a much more flexible approach to workflow. Combined with these advantages, the multi-format camera capability and the robust, compact nature of the equipment add up to a very attractive solution for Reuters."
Reuters will deploy upwards of 100 HPX2100 cameras in its global network of bureaux, using P2 technology in a variety of different workflows to accommodate the varied requirements of each bureau. For larger bureaux, material will be uploaded to the Avid infrastructure for editing, while in smaller operations, the P2 media will be loaded directly onto laptops for editing. Camera operators and journalists in the field will be able to upload material to their bureau via the Internet, without having to deliver physical media.
"Throughout its history, Reuters has been a trailblazing operation, working with the most advanced technology available in order to bring news and information to its customers in the most timely manner," said Jaume Rey, director, Panasonic European Professional Broadcast and IT Systems (PBITS). "By adopting Panasonic's P2 solid-state technology, Reuters is once again showing its determination to be at the cutting edge of the media industry in the 21st century."
"We are delighted that another very important player in the broadcast world has adopted P2 as its acquisition format," said Nigel Wilkes, U.K. sales manager, PBITS. "Reuters is a highly renowned news agency providing a leading-edge service to broadcasters all over the world. This once again proves the robust nature of P2 and the confidence of the industry in this powerful and flexible technology."
More information is available at http://www.panasonic-broadcast.com or by calling +49 611 235 481.
About Reuters
Reuters (www.reuters.com), the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Through www.reuters.com and other digital properties, Reuters now also supplies its trusted content direct to individuals. Reuters drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 17,900 staff in 161 countries, including 2,400 editorial staff in 197 bureaux serving 132 countries. In 2006, Reuters revenues were £2.6 billion.
About Panasonic
Panasonic is a brand name for Matsushita Electric Industrial Co Ltd. of Japan (MEI), one of the world's largest manufacturers of consumer electronics and ranked third on the Fortune 500 Electronics and Electrical Equipment Index. The company was founded in 1918 in Osaka, Japan, by Konosuke Matsushita and has grown from just three employees to more than 328,645 people worldwide. Panasonic has been operating in Europe since 1962, when it established its first sales office in Hamburg, Germany. The company's presence has increased throughout Europe following major investment programmes in manufacturing and sales operations.
About PBITS
Panasonic's Professional Broadcast and IT Systems unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors, and mixers. Panasonic's P2 systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely tapeless workflows. http://panasonic-broadcast.com
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