(WIESBADEN, Germany--April 9, 2008) Rome-based production and post company Reportage Television Studio (RTS) has adopted Panasonic's P2 solid-state tapeless format. RTS will deploy Panasonic AJ-HPX3000G cameras and P2 storage cards, as well as the AJ-HPM110E P2 card player and recorder, for both SD and HD and is commencing production with P2 on series commissions from RAI Television.
RTS specializes in production and post-production for Italian and international customers including RAI, EBU (European Broadcast Union), France 2, and ASI (the Italian Space Agency), while its news division, RTS News, provides coverage of special events, such as the G7 convention, of interest to international broadcasters.
"We have built RTS on efficiency and quality realized through investment in state-of-the-art equipment," said RTS founder Pasquale Rizzo. "The digital workflows we are creating with Panasonic's P2 cameras and solid-state storage format will dramatically improve our competitiveness and the quality of the services we can deliver to our clients."
After analysing the market, RTS decided that P2 would provide significant advantages for both SD and HD production; in addition to extremely high image quality and the convenience of a file-based workflow, P2 offers a more efficient solution for location shooting when an edit suite is unavailable for quick previews.
Throughout Europe, fully 80 percent of the broadcasters that have made the switch to tapeless production methods have chosen P2 and P2HD as their acquisition format.
With the release of the 64-GB P2 cards, now an even greater range of productions can take advantage of the flexibility that the tapeless P2 platform provides. With 64 GB cards, Panasonic P2 cameras provide HD recording time dramatically greater than any tape or disc-based system.
"We are very pleased to welcome RTS to the rapidly growing family of broadcasters adopting P2 technology as a route into the future," said Jaume Rey, European head of business unit, Professional Broadcast & IT Systems. "The advantages of the native file-based workflow combined with compact and feature-rich acquisition technology make P2 the clear choice for broadcasters in pursuit of greater competitiveness and creativity."
More information is available at www.panasonic-broadcast.com or by calling +49 611 235 481.
About RTS
Rome-based RTS (Reportage Television Studio) specializes in production and post-production for Italian and international broadcast clients, including RAI, France 2, and EBU. Further information is available at http://www.rts-tv.it.
About Panasonic
Panasonic is a brand name for Matsushita Electric Industrial Co Ltd. of Japan (MEI), one of the world's largest manufacturers of consumer electronics and ranked third on the Fortune 500 Electronics and Electrical Equipment Index. The company was founded in 1918 in Osaka, Japan, by Konosuke Matsushita and has grown from just three employees to more than 328,645 people worldwide. Panasonic has been operating in Europe since 1962, when it established its first sales office in Hamburg, Germany. The company's presence has increased throughout Europe following major investment programmes in manufacturing and sales operations.
About PBITS
Panasonic's Professional Broadcast & IT Systems unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors, and mixers. Panasonic's P2 systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely tapeless workflows. http://panasonic-broadcast.com
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