(Santa Barbara, California--May 1, 2008) Iconix Video, a leading developer of advanced high definition camera systems, digital cinema and end-to-end stereoscopic 3D workflow solutions, today announced the use of the HD-RH1F camera system to capture stereoscopic footage of boxer Amir Khan for a 3D film unveiled by Reebok at the February 4 launch of the company's multi-year endorsement deal with the popular UK athlete.
The film, entitled "Have you got what it takes?" may also be produced as a supporting feature in 3D theaters in the UK later this year, in addition to anaglyph web versions for download.
The four-minute stereoscopic 3D film showcasing Amir Khan's astonishing hand speed, agility and boxing skill comes from the UK-based 3D specialists The3DFirm, comprised of shoot and post facility Axis Films, production company Can Communicate, and Inition, which specializes in the development of custom real-time 3D graphics applications.
For the two-day shoot in Bolton, England, Axis Films employed Polecam's prototype 3D head rigged with two Iconix RH1 cameras recording to two Sony HDW-S280 decks in order to capture close-up stereoscopic footage of Khan in action, including a closing flurry of punches aimed directly at the camera.
"The Iconix provides exactly what we were looking for in a 3D camera and rig," said Paul Carter of Axis Films. "Interocular distance is an overriding factor when shooting 3D, and the small size of the Iconix allowed us to position the camera heads very close together. Their size also allowed us greater flexibility in terms of movement and getting in close to the action. And the material captured with the Iconix intercut perfectly with the footage from the Panasonic VariCams we also used on the shoot. We will definitely use the Iconix for 3D projects again."
About the HD-RH1F Camera System
A first for point of view (POV) cameras, the HD-RH1F system captures and outputs video in 35 different format and frame rate combinations, including all HD resolutions: 720p, 1080i and 1080p while supporting frame rates of 24, 25, 30, 50 and 60 frames-per-second (fps), as well as NTS and PAL. The HD-RH1F incorporates an expansive array of features found only on top-of-the-line HD camera systems while utilizing an innovative signal processing architecture. This POV camera system, which includes a very robust separate camera head and processing controller unit, is the smallest high performance HD camera in the industry. The lightweight HD-RH1F remote camera system is comprised of a POV camera head weighing 2.5 oz.; a 4.0 lb. universal HDTV controller unit; power supply, and 3, 6 and 10 meter cables.
About The3DFirm
The3DFirm is a consortium of 3D specialists comprising of Axis, Inition and Can Communicate. Together they deliver a complete solution for creating high quality stereoscopic 3D experiences that entertain, influence and engage audiences. For more information, visit http://www.the3dfirm.com.
About Axis Films
Axis Films, with over 18 years of experience, offers a true "shoot and post" service to a wide range of clients across all sectors of the brodcast, corporate and film market. Axis is committed to development retains its reputation as a leader of innovation. Axis was the first company in the UK to take delivery of the SI-2K data cameras for use in a major sports commercial and has now established Europe's first 3D suite located at Concrete in Dean Street, Soho. Providing camera hire and post production services. The company is also a major partner in The3DFirm which was responsible for broadcasting the Rugby Calcutta Cup LIVE in 3D during February 2008. Axis Films is based at the heart of the British film industry at Shepperton Studios and the offers the very best in technical advice and practical know-how. http://www.axisfilms.co.uk
About Iconix Video, Inc.
Iconix Video, Inc., founded on the development of high-performance, high functionality and small form factor POV (point-of-view) HD cameras, is now expanding to provide complete end-to-end solutions for broadcast, digital cinema and 3D stereo production and post production. Catering to the motion picture, broadcast, video conferencing, security and scientific markets, Iconix solutions provide the "best-in-class" features of leading high definition camera systems and digital cinema workflows, at a fraction of the cost of competing products. Iconix Video was founded in 2003, and is based in Santa Barbara, California, with sales offices located in Hollywood. For more information, visit http://www.iconixvideo.com.
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