(WIESBADEN, Germany--May 30, 2008) Rome-based content and facilities provider H24 TV Agency has adopted Panasonic's P2 solid-state tapeless format for newsgathering operations from its 15 bureaux throughout Italy. H24 will deploy Panasonic AG-HPX500 cameras and P2 storage cards for both SD and HD news production.
H24 provides journalism and production services to national broadcasters RAI and LA7, and international broadcasters including France 24, Al Jazeera Arabic and English, CNN, BBC, Paramount Television, and NHK. H24's adoption of Panasonic P2 technology is part of an initiative being launched with premier national channel RAI UNO, which produces the marketing leading news programme TG1.
"H24 has built its position in the Italian market on a combination of high-quality journalism and state-of-the-art facilities," said Mauro Parissone, managing director at H24. "We chose Panasonic P2 cameras and solid-state storage because of the clear advantages P2 offers in workflow and in-the-field operation. These benefits will allow us to deliver the most outstanding quality of news coverage to RAI UNO's flagship TG1 news service."
H24 joins other prominent European and global broadcasters in adopting Panasonic P2 technology, including TF1 (France), Canal 4 and CNN Plus (Spain), Reuters, BSkyB, BBC, WDR, ZDF, and YLE. Throughout Europe, fully 80 percent of the broadcasters that have made the switch to tapeless production methods have chosen P2 and P2HD as their acquisition format.
"As a leading newsgathering and facility provider, H24 is an important player in the Italian television industry," said Jaume Rey, European head of business unit, Professional & Broadcast Systems. "H24's adoption of Panasonic P2 is a further sign that it is becoming the standard for progressive broadcasters building a platform for an innovative and successful future."
More information is available at http://www.panasonic-broadcast.com.
About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of JPY 9,068.9 billion (approx. USD 90.52 billion, exchange rate USD 1=JPY 100.19) for the year ended March 31, 2008. The Company's shares are listed on the Tokyo, Osaka, Nagoya, and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit http://www.panasonic.net.
About PBITS
Panasonic's Professional Broadcast and IT Systems Business Unit is part of Panasonic Audio Visual and Computer Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera-recorders, video recorders, monitors, and mixers. Panasonic's P2 systems provide the reliability of solid-state production with immediate connectivity to existing IT infrastructures, allowing for completely tapeless workflows. http://panasonic-broadcast.com.
About H24 TV Agency
H24 TV Agency has been working in the field of professional news making since 1991, providing content and facilities to national and international media companies from Italy. Headquartered in Rome and networked to fifteen local bureaus all over Italy, H24 offers a unique combination of top quality journalism and state-of-the-art facilities to high professional national broadcasters such as RAI and La7, and international media like Al Jazeera Arabic and English, France 24, CNN and Paramount Television, NHK, NOS, TVE, BBC, and ARD. During the last fifteen years, H24 has achieved a wide media expertise by providing production facilities and professional support to enable international crews to cover news story from Italy and the Vatican. H24 has acquired a distinguished experience in the creation and production of TV programs, such as fly-on-the-wall documentaries and investigative reports. As an independent content and service provider, H24 welcomes international partnerships with broadcasters and production companies all over the world which share the same belief in professional journalism and quality news making. http://www.h24.it
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