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News : GenArts to Showcase Sapphire Plug-ins at SIGGRAPH 2008


Company to demonstrate their VFX plug-ins on a wide range of products at booth 1536

Last Updated: July 29, 2008 5:44 pm GMT
(Cambridge, Massachusetts--July 29, 2008) GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be exhibiting at SIGGRAPH 2008, being held August 12-14 at the Los Angeles Convention Center.

GenArts will feature Sapphire Plug-ins, a collection of over 200 image processing and synthesis effects, on a wide range of host platforms in the Plug-in Pavilion, booth 1536. Visitors to the booth will be given demonstrations of the latest Sapphire Plug-ins releases for Adobe After Effects and Apple Shake. GenArts will also be showing a technology preview of Sapphire Plug-ins for OFX products on The Foundry’s Nuke, Autodesk Toxik and Eyeon Fusion.

About GenArts
Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects®, Premiere® Pro and Premiere® Elements; Apple® Final Cut Pro®, Final Cut Express®, Motion® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems, and Combustion®; Eyeon® Fusion®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. Additional GenArts product information can be found at www.genarts.com.

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