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NewTek to Highlight Role of LightWave 3D® in "Iron Man" at SIGGRAPH 2008

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News : NewTek to Highlight Role of LightWave 3D® in "Iron Man" at SIGGRAPH 2008


Last Updated: August 7, 2008 3:38 pm GMT
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(San Antonio, Texas--August 7, 2008) NewTek Inc., manufacturer of industry-leading 3D animation and video products, today announced that they will be showcasing the role of LightWave 3D® in rendering the "Iron Man" at NewTek booth #159 at SIGGRAPH 2008. Michael Blackbourn, lead 3D artist at The Embassy Visual Effects, will be at the NewTek booth to discuss his use of LightWave® to render the iron-clad Mark 1 suit used at the beginning of the feature film.

"LightWave played an instrumental role for The Embassy Visual Effects in rendering all the digital shots of Iron Man’s Mark 1 suit and enhancing several scenes with animation and particles," said Michael Blackbourn, lead 3D artist, The Embassy Visual Effects. "LightWave 3D gave us the power to create exactly what the director envisioned, from duplicating the complex look of the amazing practical suit, the animation of doors that get punched off their hinges, to the volumetric smoke and debris when the Mark 1 is flying and crash landing."

"LightWave 3D is a work horse for extremely talented artists, like Michael and his team, who push it to the limit every day. LightWave fits within any budget and pipeline," said Jay Roth, president of 3D division, NewTek. "NewTek is honored that The Embassy chose LightWave to help put Iron Man into action."

In celebration, NewTek is giving away Iron Man Mark 1 bobble-heads at SIGGRAPH. Complete a brief 3D animation survey to pick up yours at NewTek Booth # 159, while supplies last.

NewTek LightWave 3D combines a state-of-the-art photo-realistic renderer with intuitive and powerful modeling and animation tools. Known for its fast workflow and ease of use, LightWave® also integrates well with other popular production tools for 3D and for compositing, with support for a wide range of formats. Tools that may cost extra in other professional 3D applications are part of the product package, including unlimited render nodes, hard- and soft-body dynamics, hair, fur, cloth simulation and more. LightWave is used worldwide as a complete 3D production solution for visual effects in film and television, broadcast graphics, games, visualization, print and web.

Pricing and Availability
LightWave v9 is available now at the suggested retail price of US$895. LightWave v9.5 will be available as a free update to registered LightWave v9 owners. Registered owners of LightWave v8 or earlier can upgrade to LightWave v9 for US$395. For more information or to purchase, please visit newtek.com or call NewTek Sales at 800-368-5441, for international inquiries dial +1-210-370-8000.

About NewTek
With headquarters in San Antonio, Texas, NewTek is an Emmy® Award-winning and leading provider of full-featured animation and special effects tools, video editing, live production and presentation, including LightWave 3D®, LightWave Rendition™ for Adobe® Photoshop®, TriCaster™, TriCaster PRO™, TriCaster STUDIO™, TriCaster BROADCAST™, VT[5]™, SpeedEDIT™ and 3D Arsenal.™

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