(August 14, 2008) Santa Monica-based Asylum VFX and renowned Director Gerard De Thame of H.S.I. bring us this :60 spot entitled Expectations for Kia Motors via David & Goliath.
The spot exhibits clichéd metaphors of luxury car commercials that aim to highlight such things as precision, horsepower, and state of the art sound system. An SUV treks through a barren desert region, is serenaded by an orchestra, and awaits its owner outside a ritzy mansion. As the spot comes to an end, we are shown the one thing we are least to expect in a luxury car commercial, the 2009 Kia Borrego "A new kind of luxury SUV" at an affordable price.
The Creds:
Client: Kia
Spot Title: Expectations
Air Date: August 2008
Agency: David & Goliath
Chairman, CCO: David Angelo
ECD: Colin Jeffery
Art Director(s): David Cuccinello, Todd Parker
Copywriter(s): Sean Vij, Tim White
Senior Producer: Paul Albanese
Prod Company: H.S.I
Director: Gerard De Thame
EP: Maddi Carlton
Producer: Fabyan Daw Post/Effects: Asylum
VFX Supervisor: Paul O'Shea
Inferno Artist(s): Miles Essmiller, Sean Devereaux, Joey Brattesani, Rob Trent
EP: Michael Pardee
Producer: Mark Kurtz
Bidding Producer: Michael Hanley
Associate Producer: Ryan Meredith
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
EP: Crissy DeSimone
Producer: Vicki Tripp
About Asylum:
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum created the visual effects for such films as Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Pirates Of The Caribbean ll & lll, Mel Gibsons's Apocalypto, Tony Scott's Déjà Vu, Man on Fire & Domino and Ridley Scott's Black Hawk Down. Asylum has done spot work for brands such as Nike, Sony Playstation, Coke, BMW, Gatorade and Visa.
In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton's Charlie and the Chocolate Factory, X-Men I & II, The Island, Bad Boys II and XXX.
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