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News : Animation-ish Draws in Prestigious Awards, Accolades


Innovative animation software developed by FableVision and ToonBoom receives honors from Parent’s Choice, NAPPA, and Children’s Technology Review

Last Updated: September 16, 2008 3:40 pm GMT
(Montréal, Canada--September 16, 2008) Emmy Award-winning Toon Boom Animation Inc. and Boston-based educational media developer FableVision today announced that Animation-ish is already garnering accolades and awards for its innovative approach to teaching animation and inspiring creativity.

In just a few short months since its release, Animation-ish was granted the Gold Award by The National Parenting Publications Awards (NAPPA) and the Silver Honor Award by the Parents’ Choice Foundation. The Children’s Technology Review has also given the product its coveted Editor’s Choice Award, noting that "Finally -- somebody made an easy to use animation tool kit for the rest of us. Ideal for introducing the powerful concept of moving art, or animation, to children (or adults).”

Check out customer testimonials and reviews online at: http://fablevision.com/animationish/awardsAndTestimonials.php

About Animation-ish Running on Mac and PC, Animation-ish is offered in two versions: retail and educational. The price for the retail version of Animation-ish is $59.95 for a single copy, available at http://www.animationish.com. The Educational version that includes a printed Classroom Edition User's Guide is offered at $59.95 for a single user, $499.95 for a 10-computer license, or $999.95 for a 25-computer license, available at http://www.fablevision.com/animationish. The launch of an online social networking community connecting Animation-ish users, as well as plans for an annual animation festival, are also under way for 2008.

The program is hosted by New York Times bestselling children's book author/illustrator and creativity advocate Peter H. Reynolds . The PC/Mac software application brings to life the "ish" concept that Reynolds popularized in his bestselling books The Dot and Ish, published by Candlewick Press, which are now printed in over twenty languages around the world. Reynolds uses his playful, low-stress approach to coach children and adults to think "ishfully" about their art and be braver about expressing their creativity and originality.

"Too many people say, 'I can't draw' - but I constantly remind kids and adults that their creations don't have to be perfect, they just have to be 'perfect-ish,' which is where the name 'Animation-ish' came from," says Reynolds. To help users overcome their possible reluctance towards drawing, Reynolds personally guides users through the program with dozens of video clips featuring drawing tips, and samples of his own artwork.

About FableVision
FableVision (www.fablevision.com) creates and distributes positive media and software for learning and cause-related organizations. Co-located at the Boston Children's Museum in Boston, the West Coast and London, the FableVision team enjoys an international reputation for its unique brand of innovative, technology-delivered storytelling and learning. Among its K-12 software products are Animation-ish, Stationery Studio, and Get A Clue, designed to promote creativity, self-expression, and essential 21st century skills. Developed for learners of all types, BrainCogs, Essay Express, and SmartMoves have been recognized as being particularly effective for students with learning differences. FableVision also creates media and interactives with key players on the education landscape, including PBS Kids, Maryland Public Television, MIT Education Arcade, Sesame Workshop, Scholastic, KCET, Carnegie Hall, National Academy of Sciences, WGBH, Random House, Simon & Schuster, Pearson Education, the Girl Scouts USA, the Research Institute for Learning and Development, Boston University and the Jim Henson Company.

About Toon Boom Animation Inc.
Toon Boom Animation Inc. is the worldwide leader in animation software solutions. Toon Boom carries user-friendly animation applications for all and develops new geographies to make the animation community as global as can be. In that market segment, Toon Boom caters to the needs of children, home users, creative professionals as well as students, educators and schools.

As importantly, Toon Boom is fully dedicated to the needs of independent animators and studios, offering a wide product range from powerful pre-production tools to leading-edge animation production solutions. Relying on its extensive expertise in animation production, Toon Boom provides consulting services in the fields of optimization, pipeline integration, production assistance and custom development.

In 2005, Toon Boom was granted the Primetime Emmy® Engineering Award by the Academy of Television Arts & Sciences for its significant contribution made to the animation industry targeted for television. In 2006, the IT Federation of Quebec (FIQ) awarded an OCTAS 2006 in the Multimedia – educational and cultural sector category, for Toon Boom Studio. In 2007, FIQ awarded an OCTAS 2007 in the Technological Innovation category, for Toon Boom Storyboard Pro.

Toon Boom's client base ranges from major studios creating Hollywood blockbuster animated films to individual animators creating their first masterpieces. Market-leading studios using Toon Boom's products include Nelvana, Warner Bros., Mercury Filmworks, China Central Television, Toonz Animation India, eMation, Rough Draft Korea, Alphanim, Cosgrove Hall, Cromosoma and Enarmonia, to name a few. Some of the prestigious productions done with Toon Boom’s technology include Les Triplettes de Belleville, Looney Tunes: Back in Action, The Rugrats, SpongeBob The Movie, Curious George, Go West: A New Lucky Luke Adventure and Simpsons The Movie.

For additional information, visit Toon Boom at toonboom.com.

About Peter H. Reynolds
Author/Illustrator, inspirational speaker and educational technology pioneer Peter H. Reynolds (www.peterhreynolds.com) founded FableVision in 1996 to create media, storytelling and technology to help ALL learners navigate their full potential. With countless awards to his name, Reynolds is also a globally recognized children's book author/illustrator whose bestselling "stories for all ages" include The Dot, Ish, Judy Moody, So Few of Me and the storybook Someday, which he illustrated, spent four months at number one on the 2007 New York Times Bestseller Children's List and was chosen at Amazon's #1 Best Picture Book of 2007 based on customer orders.

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Film | DI


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