(October 1, 2008) Trace Pictures, Nicktoons and See Spots win Gold at Creativity 38. The super fun concept behind this campaign was that Nicktoons cartoons are so powerful that they are capable of impacting the real world in unpredictable and wild ways.
Sr. Creative Director Justin Stephenson says, “We were really given license to run wild with these. Our talent was very funny and and we were asked to be as weird as possible which was…um…easy for us!”
We shot actors against green screen and combined the footage with matte paintings, stock footage, animation, design and, of course, Nicktoons cartoons. The animation was designed to look like a campy sci-fi 50’s film and incorporated characters from SpongeBob, Fairly Odd Parents, and Jimmy Neutron. They were seamlessly integrated into the environments, influencing the real world narrative.
The Creativity Annual is a global showcase for outstanding work and top talent in the advertising and graphic design industries. Now in its 38th year, the Annual features winners from every creative discipline and is one of the most celebrated collections of its kind.
http://www.creativityawards.com/
Nicktoons
Not Just Cartoons: Nicktoons! -- Gold Award
Credits for Trace Pictures:
Creative Director: Justin Stephenson
Executive Producer: Trisha Emerson
Producer: Stacey O’Connor
Live Action Director: James Hyslop
Line Producer: Lisa Fitzpatrick
Director of Photography: Johnny Askwith
Lead Designer: Julian Van Mil
Offline Editor: Sean Wainsteim
Additional Design: Steve Otvos
Compositor: Julian Van Mil
Casting: Fade to Black/Michael Stevenson
Agency: See Spots
Agency Producer: Dave Berg
Agency Writers: Stuart Hill and Dave Berg
Client: Nicktoons
Creative Director: Terry McCormick
WHAT’S TRACE WORKING ON NOW?
Trace is currently working on an exciting re-brand project for a US network. They are also working with Worldways on an animated/live action PSA to fight childhood obesity.
ABOUT TRACE PICTURES:
Trace Pictures fuses live action, animation, and design to create wicked ass spots. We do it all and we do it well.
Check out our reel online at:
http://www.tracepictures.com
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