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News : Panasonic's AG-HMC151E Wins STAR Award at IBC2008



Last Updated: October 3, 2008 4:59 pm GMT
(WIESBADEN, Germany--October 3, 2008) Panasonic PBITS Professional & Broadcast Systems won a 2008 STAR (Superior Technology Award Recipient) Award from the editorial staff of TV Technology Europe magazine for the recently launched AG-HMC151E AVCCAM camcorder.

The STAR Award is designed to celebrate and showcase the preeminent technological innovations available to the broadcast industry. TV Technology Europe editors and writers reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then chose 25 winners.

Part of Panasonic's AVCCAM series of products, the AG-HMC151E incorporates the design concept of the highly regarded DVX100 and features a newly developed 13x Leica Dicomar 28mm wide-angle zoom lens that provides the widest angle of any 1/3-inch camcorder. At 1.7 kg, the AG-HMC151 is also the lightest 1/3-inch camcorder on the market.

"STAR awards are given to interesting new products that help a user save money or accomplish a task in an easier way," says Mark Hallinger, Editor of TV Technology Europe. "The products selected help advance the industry. Some were chosen because of technical novelty or innovation, some because they filled an important gap in the production or transmission chain, and some because they were just cool products."

"It's great to receive this award right at the start of the campaign to bring our new AVCCAM product line to the professional and prosumer market," says Nela Pertl, European Provideo Product Manager, Panasonic PBITS. "The AG-HMC151E is an outstanding camcorder that offers quality and features never before seen at this price point."

The AG-HMC151E's AVCCAM format allows the camera to record HD digital A/V data on SD/SDHC memory cards with the MPEG-4 AVC/H.264 codec, providing the robust and convenient tapeless operation proven in Panasonic's P2 range of professional cameras. Without the need for a motor drive and other moving parts, the camera is instantly ready for recording and free from problems such as condensation, dropouts, head clogging, and wear. Footage shot with the AG-HMC151E is recorded as files and can be transferred at high speed for immediate use on a PC or Mac, without the need for digitisation.

For the highest recording quality in 720p or 1080p progressive format, the AG-HMC151E offers the professional high-quality (PH) mode exclusively designed for AVCCAM camcorders. Operational at between 50 Hz and 60 Hz, the AG-HMC151E can be used easily anywhere in the world.

The AVCHD recording format allows HD video to be recorded in the form of 8-bit digital component video using 4:2:0 chroma subsampling. The AG-HMC151E's "high-profile" implementation of the MPEG-4 AVC/H.264 standard provides improved compression efficiency and supports full-pixel HD (1920 x 1080 / 1280 x 720) 24p, 25p, and 30p progressive recording. The AG-HMC151E also supports variable bit rate (VBR) recording, significantly reducing image-quality degradation in scenes with rapid movement.

In keeping with Panasonic's renowned support packages for its professional products, the AG-HMC151E is backed by a three-year, free-of-charge warranty contract, providing reassurance to users and significantly reducing cost of ownership, as well as a premium, five-day turnaround repair service.

More information is available at www.panasonic-broadcast.com

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Motor | DI | 1080p | Compression | Broadcast System | Broadcast Systems | Panasonic | Tapeless


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