(Sydney, Australia--October 24, 2008) EditShare™ the technology leaders in cross platform collaborative editing and shared media storage, announced today that India-based production company Miditech has placed orders for the multi-channel ingest solution EditShare Flow and the award-winning shared storage system EditShare Storage Series for their Mumbai and Gurgoan facilities.
Well known for creating a wide range of quality programming from award-winning documentaries to international format game shows, Miditech uses the latest editing and compositing technology for advanced productions.
The EditShare solutions will be used for various productions including Miditech’s production for the Turner Group’s (a Time Warner company) new Indian entertainment channel scheduled for air in 2009. Cineom Broadcast Pvt Ltd, EditShare's partner in India, helped design the EditShare ingest and shared storage workflow for Miditech’s production facilities.
Project leader and Cineom director Mr Shailesh Parab comments, "EditShare will provide Miditech with the workflow performance they require, plus the added advantage of better collaboration for all content creation, from Final Cut Pro editing through to their animation and graphic design departments. I can see a very large potential for EditShare in India, as it not only provides very cost effective central storage, but more importantly it gives our customers a better, and in most cases safer, video or film workflow."
EditShare incorporates a "collaborative workflow" approach for the EditShare Flow ingest and Storage Series shared storage tools. The workflow engineered media management layer makes video content creation a smoother and more efficient process, while storing and protecting virtually any type or quantity of media files. Seamless integration between ingest and storage ensures optimized media workflows across the production chain.
Stringent testing of the proposed workflow took place at Miditech's Mumbai office, with the support of Cineom engineers. Editors worked in DV25, DV50, and uncompressed Standard Definition video, with the trial running for several weeks to successfully prove the concept. The EditShare Storage Series solutions are also capable of future High Definition editing needs.
As a result, Miditech has now placed orders for two EditShare Storage Series systems to fill the needs for both the Mumbai facility and their Gurgoan (New Delhi) production unit. The Gurgoan facility will also boast India's first EditShare Flow, an ingest and media browsing solution completely integrated into the EditShare Storage Series systems.
Editors will be able to control and ingest multiple video feeds from tape or live sources, creating media in multiple codecs to support their delivery needs. Assistants and artists will also have access to low resolution proxy media browsing, playing video to any desktop or notebook computer connected on the network.
In addition, there are future plans to connect the Miditech's New Delhi and Mumbai facilities using the EditShare's storage server's built-in SyncTool. The EditShare Sync Tool is standard on all EditShare systems and provides automated as well as scheduled synchronization of folders, meaning high resolution media files can be sent between locations over a VPN with little user intervention. Common-use content can be created in one location and moved to the other location without the need for re-digitizing or transcoding.
EditShare's sales and marketing manager for Asia Pacific, Mr Paul Hayes, identified many of the specific needs of the Indian market in recent visits. "After discussions with numerous broadcast station engineers and post-production facility managers, we are positive that our products are well suited to be a major player in the Indian market. Our strength is in our superior and simultaneous support of the two main editing tools commonly in used in India, Avid and Apple's Final Cut Pro. This gives us tighter and more seamless storage collaboration than any of our competitors, especially in facilities that may use both of these applications. Indian customers are now becoming more aware of what that difference means to their productivity, and more importantly to their budgets."
About Miditech
Miditech is one of Asia's leading independent production companies that creates a wide range of programming. From award winning documentaries to international format game shows, Miditech has earned a reputation for producing programs to meet the exacting standards of international broadcasters with over 400 hours of programming yearly for clients like MTV, National Geographic Channels International (NGCI), BBC, the Star Network, SET, Doordarshan, The Disney Channel, Turner etc. Miditech has about 150 permanent staff and contracted professionals working with it in Delhi, Mumbai, Bangalore and Singapore. For more information, please visit www.miditech.tv
About Cineom Broadcast
Cineom is a Broadcast Equipment Dealer / Distribution Company specializing in System Integration for the film and television industry. Incorporated in January 2000, Cineom serves many high profile broadcasters and Audio, Video and Film Facilities. Cineom have branch offices offering EditShare sales and support in Mumbai, Delhi, and Chennai. For more information, please visit www.cineom.com
About EditShare LLC
EditShare LLC is the pioneer of a new category of collaborative editing solutions designed for digital media workgroups and production companies. The EditShare system fuels the collaborative creative process for digital media artists by delivering high quality high performance and cost effective networked collaborative editing solutions. For more information, please visit www.editshare.com.
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