(Galway, Ireland--November 12, 2008) Abaltat ™, a developer of innovative audio workflow solutions for postproduction and broadcast markets, announced today that the Ohio-based Techrep Marketing and their distribution division, FullScaleAV, have entered into a distribution agreement to market and sell Abaltat Muse, Abaltat Express and Abaltat music creation products throughout the United States.
Abaltat is the award-winning newcomer out of Ireland offering professional soundtrack creation tools that enable editors, regardless of musical ability, to compose royalty-free, multi-part soundtracks that are perfectly timed and aligned to their video projects. Techrep and FullScaleAV are an experienced manufacturers representative and distribution firms focusing solely on marketing professional sound technology to value added resellers and professional editors. The new sales and marketing partnership gives Abaltat a perfect sales vehicle for distributing their clever sound creation tools throughout the states while providing Techrep and FullScaleAV a workflow solution that crosses video and audio markets with distinct and exceptional benefits.
"As a composer myself, I find that I am fascinated by the unique set of tools that Abaltat has developed with Muse," said Jeff Mac, President of Techrep Marketing and FullScaleAV. "This is a product that gives the sound designer and video editor looking to produce music for picture a key tool and the confidence of completely royalty free music. I think this is the kind of genre bending product that all composers will want to have in their tool belt as they work in an increasingly balkanized audio for video industry."
“Techrep Marketing and FullScaleAV are key marketing and sales partners for many top tier manufacturers that service resellers focused on audio and video content creators,” said Mark Altekruse, Sales and Marketing Director, Abaltat. “They have an exceptional staff whom live and breathe sound and a number of manufacturer awards to back up that work ethic. We are thrilled to be a part of their lineup and are looking forward to a long, successful relationship.”
Techrep Marketing and their partners are responsible for driving sales and reseller adoption for Abaltat products across the United States. The distribution division, FullScaleAV will resell Abaltat products direct from www.fullscaleav.com.
About Abaltat
Abaltat was founded to create radical 21st century computer applications for the audiovisual industry. Using a combination of highly experienced television editors, first rate musicianship and the most imaginative programmers in Ireland, Abaltat has created a unique software product for video and film editors: the world's first video-driven soundtrack composer.
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