(Secaucus, New Jersey--December 16, 2008) Enjoying an outstanding season, the New York Jets are now documenting their panoply of successes on and off the field with Panasonic master-quality P2 HD camcorders. The team’s Broadcasting and Multimedia Production department recently purchased two AJ-HPX3000 native 1080p one-piece camcorders, along with P2 drives and media and a DVCPRO HD VTR, all of which will serve a new post-production facility located at the Jets’ Florham Park, NJ headquarters and training center.
Rich Gentile, Senior Director of Broadcasting/Multimedia Production, has been shooting with the HPX3000 camcorders since the pre-season. Once the team’s post-production facility is fully operational in early 2009, the chief role of the cameras will be to produce multi-purpose broadcast programming. In the interim, Gentile has been shooting a variety of non-broadcast material to be displayed inside the team's training center. He has also shot an array of game footage and player events and interviews that is being archived on hard drives for future use.
Gentile is well-acquainted with the HPX3000, having been involved in the purchase of several of the cameras for the Philadelphia Eagles Television Network, his employer prior to the Jets. “Then and now, I selected the HPX3000 based on its master-quality HD imaging, its versatility with a range of shooting styles (games, training camp, interviews, events, closed sets, commercials), and its solid-state all-around ruggedness.”
“It didn’t take much of a learning curve to be impressed with P2 technology, its inherent ability to use and re-use media and eliminate the traditional stacks of tapes on a shelf,” Gentile said. “The HPX3000 delivers as clean and robust an image as I could possibly want and offers even more: the camera is exceptionally sturdy and impervious to travel, heat, humidity, salt air and sand. That pretty much sums up the football season from training camp through the Pro Bowl.”
“The HPX3000s will travel around the world with us, and have already racked up an impressive number of miles,” he continued. “Many of our shoots are largely unscripted, whether following a player at a philanthropic event, or visiting his childhood home. Each of our assignments has its own personality requiring a distinctive feel and look, and the HPX3000 supports that. We’re able to pull so much out of the camera, which makes post all that much easier.
“The camcorder handles all this plus game days, which to date has entailed my shooting several different elements on the field, regardless of the vagaries of weather and the running paths of 300-lb. players. There’s only one chance to get the money shots during a game, and I’ve been bringing home gold with the HPX3000.”
Much of Gentile’s camerawork is shot handheld (games, camps, events) but he also has the HPX3000 on platforms or tripods to shoot interviews. The camcorders are equipped with Canon KJ21ex7.6B IRSE portable HDTV production lenses.
Gentile noted that he included the AJ-HD1400 DVCPRO VTR in his production package to enable him to output to DVCPRO HD tape when necessary, and also to ingest footage from outside sources.
For more information about the New York Jets, visit www.newyorkjets.com.
About the AJ-HPX3000
With three 2/3” high-density 2.2-megapixel CCDs, the HPX3000 captures cinema-quality images in full-raster 1920 x 1080 resolution with 4:2:2 10-bit sampling, utilizing the powerful, new AVC-Intra codec. The HPX3000 offers intuitive film camera-like operation with advanced gamma settings, including Film-Rec mode (made popular by the VariCam). Designed for episodic television, filmmaking and commercial production where mastering quality is essential, the HPX3000 records in industry-standard DVCPRO HD at 1080 in 24p, 25p, 30p, 50i and 60i, and in AVC-Intra. AVC-Intra, the industry’s most advanced compression technology, provides high-quality 10-bit intra-frame encoding utilizing the Hi-10 and Hi-422 profiles of H.264 in two modes: AVC-Intra 100 for full-raster mastering video quality and AVC-Intra 50 Mbps for DVCPRO HD quality at half the bit rate, thereby doubling the record time on a P2 card. For added flexibility, the HPX3000 can also produce standard definition recordings in DVCPRO50, and is 60/50-Hz switchable for worldwide use. For more information on the HPX3000, visit www.panasonic.com/broadcast.
About Panasonic Broadcast
Panasonic Broadcast & Television Systems Co. is a leading supplier of broadcast and professional video products and systems. Panasonic Broadcast is a unit company of Panasonic Corporation of North America. The company is the principal North American subsidiary of Panasonic Corporation (NYSE Symbol: PC) the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. For more information on Panasonic Broadcast products, visit www.panasonic.com/broadcast.
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