(NAB Las Vegas, Nevada--April 20, 2009) MAXON Computer, a leading developer of professional 3D modeling, painting, animation and rendering solutions, today announced that MAXON CINEMA 4D continues to be the 3D digital content creation software of choice for the broadcast industry’s most widely recognized networks and production facilities. CINEMA 4D’s motion graphics module, MoGraph, is noted by customers as being particularly essential due to its quick workflow, fast rendering and easy export to compositing applications.
Entities of note who count CINEMA 4D as a key part of their creative toolkits include: The Weather Channel, MTV, CMT, Comedy Central, TMZ, NBC, FOX, NFL, TRU TV, TNT, TBS, HGTV, Capacity, Cosmocyte, MSNBC, ESPN, HBO, CNN, USA Network, Troika Design Group, National Geographic Channel, Univision, ABC, E!, Telefutura, Third Eye Design Group, Al Jazeera, Red Car, d.inc design, Innovative Show Design (ISD), The Mill, NHK (Japan), NTV (Japan), SAT (Germany), RTL (Germany), Protokulture, Perception, the BBC and more. Overall, customers cite efficiency, cost savings, ease-of-use, and a significant boost in workflow productivity as the primary benefits for adopting CINEMA 4D into production pipelines.
“Broadcast designers are challenged to produce highly complex, technically perfect and over-the-top creative content every day; and they require a reliable, fast and flexible production workflow to meet those expectations,” said Paul Babb, president and CEO, MAXON USA. “The fact that so many broadcast customers have placed CINEMA 4D at the heart of their production pipelines and count on it to help them meet real world motion graphics goals is extremely gratifying and very clearly demonstrates the value that CINEMA 4D can bring to any graphics production environment.”
MAXON broadcast design customers currently finding success with CINEMA 4D, include:- Studio: Capacity
Project: Cartoon Network Rebrand
Capacity is a motion design studio / strategic agency focused on concept, branding, and visual storytelling. For the past five-plus years, the studio has relied on CINEMA 4D as a cornerstone application; using it on a daily basis for nearly all of its 3D work. Most recently Capacity tapped CINEMA 4D to model, rig, texture and animate characters for its multi-faceted and complex rebrand of Cartoon Network. Other Capacity projects of note developed with the help of CINEMA 4D include their award-winning rebrand of NBC, packages for NFL Network, HGTV, CMT and MTV, commercials for Target, VH1 and Honda, and imagery for their short film, Upgrade + Mobilize.
“CINEMA 4D has been our weapon of choice for years. We’re extremely pleased with its performance, stability and seamless integration with other applications and find its interface and workflow to be amazingly intuitive. We also like that it’s a very stable and flexible environment for building, rigging, texturing, and animating characters; capabilities which definitely came in handy during our recent rebrand of Cartoon Network, which is practically all character animation, and for our latest short film, "Upgrade + Mobilize". We’re also huge fans of Net Render and BodyPaint 3D, and consider both to be key elements in our pipeline.”
- Ellerey Gave, Creative Director
Capacity
- Studio: The Mill
Project: Award-Winning Episode of TV’s Doctor Who
The Mill, a world-leading visual effects company based in the U.K., was recently recognized by the Visual Effects Society (VES) with a coveted award for ‘Outstanding Matte Paintings in a Broadcast Program or Commercial’ associated with the Doctor Who episode entitled 'Silence in the Library'. The centerpiece of The Mill's award-winning effects, a library the size of an entire planet, was created in CINEMA 4D, MAXON's 3D modeling, rendering and animation program. This element of the project proved particularly challenging due to its immense size and scale coupled with the limited timeframes available for television production. To meet this challenge and achieve the realism required, The Mill turned to CINEMA 4D and its new Global Illumination (GI) render engine; which made short work of rendering scenes that could contain up to six million polygons; and resulted in the creation of superior, flicker-free animation in a fraction of the usual time.
"The results [achieved with the new GI render engine] were amazing. I could render a 175 frame camera animation at widescreen PAL resolution overnight on a Mac Pro without a trace of GI flicker. Without that, these shots would never have been completed on time...I have used several 3D apps and CINEMA 4D is like the 3D equivalent of just pulling out your sketchpad and pencil and being creative."
- Simon Wicker, Lead Matte Painter
The Mill
- Company: Innovative Show Design (ISD)
Projects: On-Air Commentator Sets for Super Bowl XLIII, Daytona 500 Speed Week, Poker After Dark, NBC's National Heads-Up Poker Championship and High Stakes Poker
Florida-based ISD is an Emmy Award-winning design firm specializing in scenic and lighting services for television productions, corporate events, and live theater. Recent projects of note have included on-air set design and build-outs for Super Bowl XLIII on NBC, 2009 Speed Week at the Daytona 500, Poker After Dark, NBC's National Heads-Up Poker Championship and High Stakes Poker. CINEMA 4D, and Xpresso in particular, are used for all of ISD’s previsualization work; enabling the designers to create the most accurate depictions possible of what the final sets will look like
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