(Los Angeles, California--May 21, 2009) To celebrate the 100th anniversary of the Indianapolis 500, The Martin Agency teamed up with Zoic Studios and Gargantuan to create an enthralling promo for the ESPN on ABC broadcast of the annual Memorial Day weekend racing event.
Directed by Loni Peristere, "Historical TVs" channels the annals of Indy racing with a montage sequence featuring the evolutionary broadcasts that have brought Indy racing to living rooms, theatres and sports venues since the event's 1909 inception. Zoic contributed editorial, VFX and compositing to the spot (:30 :15 :10), which debuted this month.
The nostalgic lap around the Indy timetable begins with legendary sound bites from the event's first radio broadcast, accompanied by images of old time am/fm radio dials; panning through time, historical, live-action Indy footage projects on a movie screen before "tuning-in" to the early home television sets of the Forties and Fifties. The wall of TVs multiplies, as we steer into the color TV era, with more classic Indy highlights, before rounding off with HD footage. The spot concludes with the tagline, "every year the spirit of racing returns."
To view the promo, please go to: http://zoicstudios.wiredrive.com/l/p/?presentation=ee8bcb5c3c0bbcb7117995bd8465e534
Client: ESPN
Air Date: May 2009
Title: ESPN "Historical TVs"
Length: :30 :15 :10
Production Company: Gargantuan/Malibu, CA
Director: Loni Peristere
Executive Producer: Zak Thornborough
Executive Producer: Ivan Stoilkoich
Information Officer: Armando Preciado
Advertising Agency: The Martin Agency/Richmond, VA
SVP/CD: Rob Shapiro
VP/ACD: Mike Lear
ACD: Steve Sage
SAD: Justin Harris
VP/ACD: Wade Alger
EP: John McAdorey
Producer: Pam Campagnoli
Producer: Darbi Fretwell
Assistant Producer: Rebecca Gricus
Broadcast Financial Manager: Amy Trenz
Talent Manager: Suzanne Wieringo
Art Producer: Dwight Low
VP/Management Supervisor: Patrick Meeley
Project Manager: Elizabeth Sheridan
Visual Effects: Zoic Studios/Culver City, CA
Executive Producer: Steve Schofield
Owner/Director: Loni Peristere
Creative Director/VFX Supervisor: Leslie Ekker
Editor: Dmitri Gueer
Producer: Erik Press
Coordinator: Adam Reeb
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