(Amsterdam-IBC, The Netherlands--September 11, 2009) Edgeware AB and Inlet Technologies today announced interoperability between Edgeware’s Web TV servers and Inlet’s SpinnakerTM live streaming appliance for the delivery of Microsoft® Smooth Streaming and Apple Live HTTP Streaming video over the Internet.
To compete for advertising dollars against traditional broadcast television, Web TV and video service providers need to deliver high quality, interactive viewing experiences to multiple devices – not just PCs and Macs but HD televisions, mobile phones and new Internet connected devices. Delivering these so called “360o Content Experiences” requires video encoding and delivery techniques that not only adapt to the decoding capabilities of the device but also varying levels of congestion in the network. Adaptive streaming does exactly this, dynamically adjusting the bit rate based on these parameters. Microsoft® Smooth Streaming and Apple Live HTTP Streaming are two variants that use standard Internet protocols for delivery, providing a wealth of scalability, cost and management benefits for network operators.
Inlet’s Spinnaker encoders can provide up to 4 simultaneous streams per encoder from the same input channel, each with different bit rates. Spinnaker can also segment these encodes and provide the required Microsoft® and Apple indexing needed for selection of the appropriate bit rate. Inlet’s patent pending technology allows the encoders to be in sync down to the frame level, which is a requirement for smooth transitions across streams from different physical encoders. Inlet’s Spinnaker Management Console can configure, synchronize, manage, and monitor multiple Spinnakers.
Edgeware’s WTV server system is the most cost effective and flexible platform for distribution of this adaptive content, delivering up to 32,000 concurrent streams with up to 6 TB of built-in storage for time-shift or video on demand and requiring the lowest power, rack space and maintenance on the market. The servers can either cache and deliver popular Microsoft® and Apple adaptive streaming segments or in the case of Apple, they can cache complete, synchronized encodes which are segmented and indexed by the server “on-the-fly”.
The two companies have focussed initial interoperability on Microsoft® and Apple adaptive streaming due to the enormous distribution benefits. ”We are really excited to be working with Inlet who have pioneered encoding in these highly scalable formats” said Jon Haley, VP Business Development from Edgeware.”
”Caching and distributing these adaptive streaming protocols using Edgeware’s servers provides the cost effective scalability needed to deliver premium TV and video services on the web” said John Bishop, SVP Strategy and business development from Inlet”
Product demonstrations can be seen at IBC2009 in Amsterdam September 11-15, at the Edgeware stand (Hall 4, stand A59) and at the Inlet stand (IPTV Zone, stand 513).
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