(October 26, 2009) Trace worked closely with TVOKids to create a 3D character based identity package that reflects their educational mandate with a playful and contemporary flair.
Trace took the approach that TVOkids is about the interaction between the screen, kids and families - its not just about the high quality educational programming offered by TVOKids but also about the linear channel as a starting point for a range of activities.
"TVOKids caters to a variety of age groups" explains Justin Stephenson, Sr. Creative Director of Trace Pictures. "We essentially needed to create a series of interlinking brand stories between the pre-school block, the school-age block, TVOParents and the TVOKids umbrella brand. It was an exciting challenge and we're all thrilled with the end result."
"The time line was tight!" explains Executive Producer, Trisha Emerson. "We had just wrapped up our PBS Kids Sprout refresh before jumping on TVOKids. For Sprout, we had a year to complete the full package, for TVOKids, we had about 10 weeks. It was a whirl wind but we're quite proud of it and everyone at TVOKids is excited with the new package".
To view the TVOKids on-air rebrand package, click the link below:
http://www.traceserver.com/dropbox/Presentations/TVOkids_Press/TVOkids_Press_Selects.mov
Credits for Trace Pictures:
- Justin Stephenson, Sr. Creative Director
- Trisha Emerson, Executive Producer
- Stacey O'Connor - Sr. Producer
- Daniel Luna - Associate Creative Director, Lead Designer
- Sheree Stephenson - Sr. Designer
- Yaniv Fridman – Sr. Designer/Animator
- Alex Krivoi - Sr. 3D Animator
- Bill Davidson - 3D Modeler and Animator
- Shrinkala Sharma – 3D Animator
- Music – Tom Third
- Heather Neville - Production Manager
- Paul Maifrini - Studio Tech Co-ordinator
For more info, contact Trisha Emerson, Executive Producer, Trace Pictures: trisha@tracepictures.com
ABOUT TRACE PICTURES:
Trace is a design firm and a full service production company working in live action and all forms of animation. Most recent clients include Nickelodeon, Digitas, DDB NY, Tribal, Nicktoons, The Hive, Showtime, Cartoon Network, Versus, Leo Burnett, Strawberry Frog, National Geographic Channel, Astral, Corus, PBS Kids Sprout, Worldways, Fox Sports Net, WE TV, and many more.
WHAT'S TRACE WORKING ON NOW:
Having just completed on air branding projects for PBS Kids Sprout and TVOKids, Trace has also just completed work for Nickelodeon, Worldways Social Marketing, The Movie Network, and WE TV. Trace is currently working with Cartoon Network, BOS, and Digitas as well as in development with three kid’s series and online projects.
To view Trace's current reel, click here:
http://tracepictures.com/reel
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