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Shooters Crafts “Reasons to go to Seasons”

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News : Shooters Crafts “Reasons to go to Seasons”


Last Updated: April 28, 2011 5:30 pm GMT
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(Philadelphia, Pennsylvania--April 28, 2011) Seasons Pizza selected ShootersINC to craft the strategy and creative behind the “Reasons to go to Seasons” broadcast spot.

ShootersINC’s (http://www.shootersinc.com) ability to manage the entire process and work as a team with the agency and client was key. The Shooters combination of technology, creative talent, and collaborative spirit sealed the deal for Seasons Pizza CEO John Mazarakis.

“The team at Shooters is so professional and easygoing,” says Mazarakis. “They worked with us as partners, exploring different options to produce our spot. From account service to production, they were responsive to everything we needed.”

Shooters took the idea from Seasons’ agency, Shor & Associates, and worked with the agency and client to develop the creative and strategy for a customizable broadcast spot that is a visual treat of national caliber. “Reasons to go to Seasons” rich images— shot on film and produced in HD per Mazarakis’ request— underscore the client’s commitment to quality.

Shooters pulled no punches, assembling a crew including DP Rege Becker and food stylist Cheryle Janelli, who worked side by side with the client’s food experts on the two-day shoot. The upshot is a fully customizable spot packed with visuals that easily competes with national brands.

Shooters also built a catalog of images and scenarios in order to instantly and cost effectively repurpose and refresh the client’s broadcast presence throughout the year. The result: “Reasons to go to Seasons” firmly establishes the Seasons Pizza brand, with locations in Delaware, Maryland, New Jersey and Pennsylvania, as a contender in a marketplace filled with national brands.

About ShootersINC:
ShootersINC ( http://www.shootersinc.com ) blends talent, technology and client service to provide a superior level of quality and creativity. Shooters’ client base consists of ad agencies, production companies, filmmakers, television and cable networks, political consultants, PR firms, and corporations. Capabilities include Spirit 2K film transfer w/ Bones data, daVinci 2k Plus w/Colorist Toolbox; Resolve Digital Cinema Suite, six Inferno/Smoke2k suites, nine Avid non-linear edit, four final cut suites, CGI and graphic design, Flame, three surround sound audio suites, audio recording studio, film, HD and video crews and studio. Shooters offers these services in SD, HD, 2K, 4k, RED and Viper. ShootersNYC ( http://www.shootersnyc.com ) is the New York division of ShootersINC, a multi-dimensional creative production and post house specializing in editorial, visual effects, graphic design, finishing and audio post for advertising, television, feature film and new media. Shooters Inc. also has a content division, ShootersTV, which produces Food Network’s “Restaurant: Impossible”, “Dinner: Impossible” and “Food Feuds”, as well as a visual effects, Digital Intermediate and film finishing division, DIVE ( http://www.divevisual.com ). For more information contact Shooters’ Anne-Marie Starker (anne@shootersinc.com) or phone 215.861.0100.

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