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Bluefish444 Announces Lightspeed Integration w/ AMD Firepro SDI-Link Platform

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News : Bluefish444 Announces Lightspeed Integration w/ AMD Firepro SDI-Link Platform

Applications include live broadcast graphics, 2D/3D visual effects, video transcoding and real-time SDI previews for post production workflows, including color grading, compositing, grain removal and animation.

Last Updated: September 9, 2011 8:52 pm GMT
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(Melbourne, Australia--September 9, 2011) Bluefish444, manufacturer of the industry’s highest-quality uncompressed SD/HD/2K video cards, announced its Lightspeed™ driver for the Epoch video card range. The Lightspeed™ driver is Bluefish444’s integration technology for SDI I/O with the AMD FirePro™ SDI – Link Technology Platform.

Lightspeed™ Epoch Driver for Windows / Linux
Developed in close collaboration with AMD, the Lightspeed™ driver enables compatibility with AMD’s low-latency FirePro™ SDI-Link technology platform. Reducing latency between Bluefish444 Epoch video cards and the AMD FirePro™ V7900 SDI series of professional graphics cards enables 3rd party software products to create better quality and more complex real time graphics for SDI I/O in a wide range of broadcast and post production workflows.

AMD FirePro™ SDI – Link
AMD FirePro™ SDI – Link is a new platform from AMD enabling FirePro™ V7900 SDI professional graphics cards to integrate seamlessly with 3rd party SDI video cards and their SDK’s. Central to the new AMD platform are the following key features:
  • Ultra-low-latency, high-performance GPU acceleration via AMD DirectGMA (Graphics Memory Access) Technology
  • Robust support for leading–edge HD-SDI signal standards including “3G SDI” via 3rd-party SDI I/O hardware compatibility and certification
  • Extensive support for open-computing API’s such as OpenCL 1.1, Open GL4.2, Direct X 11, etc
  • Highly scalable for advanced, synchronized multi-stream applications
  • Superior price/performance and value for OEM’s, integrators and end-users

Bluefish444 Epoch video cards and AMD FirePro™ V7900 SDI professional graphics cards are already commonly used professional solutions for broadcast and post production workflows. The forthcoming low latency transfer between the two devices will create further workflow benefits, allowing 3rd party software vendors to produce better quality and more complex real time graphics at desired frame rates than is currently available between the two devices.

Broadcast and Post-Production Industry Application
Applications for the low latency data transfer enabled with Bluefish444 and AMD FirePro™ SDI-Link is wide ranging. Any workflow solution requiring SDI I/O and accelerated GPU graphics in post production or broadcast is a candidate. Target workflow solutions include, but are not limited to:
  • On-air SDI 2D/3D CG broadcast graphics
  • On-air 2D/3D visual effects for virtual sets
  • Video transcoding
  • SDI previews of GPU generated graphics for: NLE, color grading, compositing, grain removal, animation and more.

“Bluefish444 customers have been asking for this type of collaboration between Bluefish444 and AMD”, states Craige Mott, Managing Director of Bluefish444. “Until the advent of low latency transfer between our devices, Bluefish444 customers had to compromise on the amount and quality of real-time accelerated graphics they could SDI I/O using Epoch video cards. Now, between Bluefish444 and AMD we can offer the highest quality SDI I/O and the highest quality GPU graphics, all at an ultra low latency transfer between our respective products.”

The Bluefish444 Lightspeed™ driver for Epoch video cards running under Windows and Linux will be available free of charge in Q4 2011. The AMD FirePro™ V7900 SDI series of professional graphics cards featuring the AMD FirePro™ SDI – Link Platform will be available in Q4 2011.

About Bluefish444:
Bluefish444 is the manufacturer of the industry’s highest-quality uncompressed SD/HD/2K video cards for the Windows, Mac OS X and Linux operating systems. Its video cards are used in broadcast, feature film and post-production markets for editing, animation, compositing, color correction, restoration, digital intermediate, 3D and IPTV applications. Bluefish444 cards have been used on award-winning feature films, commercials, music videos and sports events worldwide. Bluefish444’s range of video cards are incorporated in video servers, encoders, decoders and character generator solutions by numerous 3rd party OEM manufacturers, in addition to other niche & mainstream applications.

Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of OEMs, dealers, and system integrators globally. For further information, visit http://www.bluefish444.com

About AMD:
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Fusion Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com

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