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Brickyard VFX Helps Saatchi & Saatchi LA and 2012 Toyota Camry Do ‘Donuts’ Around Competition

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News : Brickyard VFX Helps Saatchi & Saatchi LA and 2012 Toyota Camry Do ‘Donuts’ Around Competition


Last Updated: September 19, 2011 7:41 pm GMT
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(Santa Monica, California--September 19, 2011) Artist owned and operated bi-coastal effects boutique Brickyard VFX recently completed a series of spots for Toyota's "2012 Camry Reveal" web campaign that launched on August 23.



Brickyard’s intricate VFX work throughout the campaign brings the 2012 Camry to life. “Pull Up” features racing pro Kyle Busch and involved extensive compositing. Lead VFX Artist George Fitz explains, “It would have been too difficult to have all the action occur in one plate, so we used multiple live-action plates of the Camry and Kyle that were seamlessly composited to create the final shot. We also had to completely replace the sky for continuity, as each plate was shot at a different time of day.”

“Hole Shot” and “Combo” also required compositing multiple plates together since the center Nascar vehicle was fishtailing and needed to be aligned with the other cars. VFX Artist Patrick Poulatian also expertly composited the black hero Camry’s grill for a seamless transition between the cars thundering down the track and the final lineup. Lastly, for “Donuts” the Brickyard team added CG smoke to fully obscure the Nascar car, and then added lightning to give the transformation from Nascar to the re-invented 2012 Camry a magical touch. Brickyard’s VFX toolkit included Autodesk’s Smoke, Flame and Maya.

The “2012 Camry Reveal” campaign continues Brickyard’s longtime collaboration with Saatchi & Saatchi LA for Toyota. “Our relationship with Brickyard and their team of VFX artists is vital to the success of our projects,” said Saatchi LA Senior Producer Pamela Parsons. “We love working with them because they’re problem solvers and collaborators and overall great partners to visualize and execute our creative.”

About Brickyard VFX
With offices in Boston and Santa Monica, Brickyard VFX specializes in the creation of high end visual effects, design and animation for commercials, film and new media. Artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard’s creative expertise on set and in the studio has been applied to model, animate, light, texture, track, color correct and render seamless digital effects for Volvo, Budweiser, T-Mobile, NBA, Visa, Sprint and many other accounts. For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit http://www.brickyardvfx.com



Credits:

Toyota Camry Reveal
Spot Titles: Combo, Donuts, Pull Up, Interview, Formation, Zipper+Family, Hole Shot
Air Date: August 23, 2011

Visual Effects: Brickyard VFX
Lead VFX Artist: George Fitz
Lead CG Artist: David Blumenfeld
VFX Artist: Patrick Poulatian
VFX Artist: Chris Sonia
Jr. VFX Artist: Evan Paras
CG Artist: Carl Harders
CG Artist: Kim Guedin
Visual Effects Producer: Diana Young

Agency: Saatchi & Saatchi LA
Executive Creative Director: Chris Adams & Margaret Keene
Creative Director: John Payne
ACD/Art Director: Jera Mehrdad
Senior Art Director: Verner Soler
Copywriter: Graham McCann
Director of Integrated Production/Multimedia: Tanya LeSieur
Senior Broadcast Producer: Pamela Parsons
Project Managers: Trevor Tessalone, Angela Montoya
Account Director: Drew Corpman
Account Supervisor: Kristen Hoy
Assistant Account Executive: Nick Frontiera
Planning: Caryn Wiley, Evan Ferrari, Skylar Wallace
Broadcast Media Director: Gwen Conley
Business Affairs Manager: Kristen Reut
Client Name: Tim Morrison, Colin Morisako

Production Company: MJZ
Executive Producer: Jeff Scrutin
President: David Zander
Director: Phil Joanou
Director of Photography: Mauro Fiore
Producer: Paul Manix

Editorial Company: Cosmo Street
Executive Producer: Jerry Sukys
Producer: Patty Paz
Editor: Bill Chessman
Assistant Editor: Zoe Mougin

Telecine Company: The Mill
Colorist: Adam Scott
Audio Post: Lime
Sound Design: Lime
Sound Mix: Lime
Music: Black Iris

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