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Bemis Balkind Expands Digital Team

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News : Bemis Balkind Expands Digital Team


Last Updated: February 7, 2012 1:49 am GMT
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(Los Angeles, California--February 7, 2012) Creative agency Bemis Balkind’s Digital Team has added fresh expertise to its growing personnel roster by naming Elisabeth Lucas as Creative Director, Digital, and Adele Martin as Senior Project Manager, Digital. Both Lucas and Martin will report to Curt Doty, Bemis Balkind’s GM Digital/Executive Creative Director. The announcement was made today by agency partners Peter Bemis and Aubrey Balkind.

In conjunction with its recently strengthened and expanded TV Group, Bemis Balkind continues to also broaden its creative services across all digital avenues. Doty and his expanded digital team will work in tandem with Kishan Muthucumaru, Bemis Balkind’s Head of TV Group, to provide these comprehensive digital services to its growing television clientele.

Elisabeth Lucas comes from agencies Lunchbox, Genex and Ignited Minds. Bringing over twelve years of experience in the interactive space to Bemis Balkind, she has provided creative leadership and strategic thinking for a diverse array of brands and studio clients. She received a Bachelor's Degree in Architecture from the University of Southern California, and a Masters of Science Degree in Industrial Design from Art Center College of Design.

Curt Doty, a fellow Art Center of Design alumni, comments, “Elisabeth’s vast experience in digital marketing and UI will help our Digital Team bridge the gap between our core business of web, social and banner campaigns to the expansion of our mobile and TV app client offerings.”

Aubrey Balkind, Bemis Balkind Chairman, adds, “By building partnerships between the client and our creative teams, Elisabeth will help us develop best-in-class and cohesive solutions for our clients’ businesses. She is an architect through and through, classically trained, and totally leveraged within the rapidly evolving digital space.”

As Senior Project Manager, Adele Martin will manage the day to day operations of the Digital Team. She joins Bemis Balkind from Trailer Park Interactive, and earlier, Crew Creative. Martin has worked with numerous studios and cable networks, including producing rich media banner campaigns for HBO, Sony Pictures, CNN, Fox, Fox Home Entertainment, Fox Searchlight, Disney, AMC, TNT, Logo, and Discovery, to name a few.

Doty adds, “Adele Martin brings a wealth of project management and digital marketing expertise to our team. Her skills will help bolster our ability to best service the needs of our growing client base.”

About Elisabeth Lucas:
Prior to joining Bemis Balkind, Elisabeth Lucas was Creative Director at Lunchbox LLC, where she built and led its creative team, and oversaw development of interactive content, custom videos, and graphic and display solutions for clients such as Unilever, Sony, Johnson & Johnson, Disney, Marvel, Mattel, Sanrio, GSK, Wrigley and Walmart.

Prior to Lunchbox, Lucas was an Associate Creative Director at Genex, overseeing multiple, large-scale Internet platforms for Honda and Acura. As the Interactive Creative Director at Ignited Minds, she supervised and managed a team of art directors, designers, copywriters and information architects. While there, she also provided creative leadership by exhibiting strong conceptual abilities on all creative/marketing platforms, integrating strategic thinking and assessing the "big picture" for her clients’ businesses – clients such as Activision, Cadbury Schweppes, Sony, FOX, Kaiser Foundation, and Vivendi Universal.

In the dotcom realm, Lucas was Director of Product for Zero Degrees (IAC), where she supervised and directed a team of product managers, designers, and information architects in the development of a competitive online networking service. She got her start in the digital world developing UI and UX design for proprietary software, as well as 3D online content for online ads and product demos for Viewpoint Corporation/Computer Associates.

About Adele Martin:
Adele Martin’s background is as versatile as her interests. Her education at the University of Colorado focused on a Major in Journalism with an emphasis in Advertising and minoring in Digital Media. She went on receive her Masters in Education at the University of California, Santa Barbara. Martin began her career as an assistant at Sony Pictures in the Creative Advertising Department, working on trailers, TV spots, and posters.

Later moving into the digital realm, Martin produced rich media banner campaigns, teaser sites, full sites, and Facebook apps during her tenure with Crew Creative. There, she worked on titles such as “Revolutionary Road,” “Bolt,” “Nick and Norah’s Infinite Playlist” and “The Secret Life of Bees.”

While working at Trailer Park, Martin honed her expertise in the area of project management. She managed 15 developers and 15 designers, and worked on

digital campaigns promoting such high profile projects as “Sons of Anarchy,” “Alvin and the Chipmunks: The Squeakquel,” CNN’s “Heroes,” “Glee” and “Spartacus.” Her knowledge during her time with Trailer Park grew to include projects requiring iPad apps, mobile apps, and game design, as well as User Interaction protocol.

ABOUT BEMIS BALKIND:
From traditional to new media, Bemis Balkind’s core mission has never wavered:
“Use the power of creativity to redefine and enhance the audience’s experience.” In addition to successfully marketing feature films, a number of the agency’s other assignments have involved launching new products and services, whether physical venues such as The Getty Center, new industries, like premium cable TV (HBO), 24-hour news (CNN), televised sports (ESPN), and online financial services for clients including Goldman Sachs.

From its inception, Bemis Balkind garnered widespread notice for its game-changing campaign promoting the classic film “Rosemary’s Baby.” Since then, the company has become a multi-award winning, and highly regarded creative agency, renowned for designing and executing major motion picture campaigns, including those for “Forrest Gump,” “Alien, “Superman,” “Fatal Attraction,” Tim Burton’s “Alice in Wonderland 3D,” “Slumdog Millionaire,” “Black Swan,” “Bad Teacher,” “Shrek,” and many others.

Bemis Balkind is located at 6135 Wilshire Blvd, Los Angeles, CA 90048, and phone is: 323/965-4800. The agency’s New York info is: 134 Spring Street #302, New York, NY 10012, phone 212/965-0099. For more information, please see http://www.bemisbalkind.com


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