Creative COW SIGN IN :: SPONSORS :: ADVERTISING :: ABOUT US :: CONTACT US :: FAQ
Creative COW's LinkedIn GroupCreative COW's Facebook PageCreative COW on TwitterCreative COW's Google+ PageCreative COW on YouTube
NEWS:VideoBroadcastFilmCameraAppleFinal CutAudioAvidNewsletters

Therapy Editor McCasey Delivers Timeless Childhood for Werther's

Creative COW News RSS Feed
News : Therapy Editor McCasey Delivers Timeless Childhood for Werther's


Last Updated: February 13, 2012 10:21 pm GMT
Share on Facebook
(Los Angeles, California--February 13, 2012) Los Angeles-based Therapy editor Kristin McCasey stitches together wistful, childlike enchantment in the new :60 “Magic” for Werther’s out of Sterling Rice Group, Boulder, CO. The spot depicts the magical transformation of a woman back to her girlhood self through the timeless love of her Werther’s candies.



Click HERE to view the spot.

We open on an attractive young woman moving quickly through a quaint town square, when her attention is caught by a window display of chocolates. As she approaches the window, her reflection changes to that of herself as a little girl and, as the camera moves into the shop’s interior, the woman herself is transformed into her girlhood self. With a friendly smile, a kindly shopkeeper beckons the girl into the store and she passes into a timeless confectionery wonderland. Inside, diligent artisans loving craft candied apples, scrumptious caramels and other sweets for which Werthers is famous. The shopkeeper presents the awe-struck young girl with a bite-sized candy that she pops into her mouth, transporting her into a state of delectably sweetened bliss. We match cut back to the grown woman, dreamily enjoying her newly purchased bag of caramels outside the shop. As she walks away contentedly, the tagline “What comfort tastes like,” appears superimposed over the empty frame of the idyllic Werther’s shop.



About Therapy
Amidst the anxiety and occasional insanity of commercial, feature, music video, and interactive projects, Therapy Studios offers refuge. Led by founders Joe DiSanto, John Ramsey, Wren Waters and Doobie White, the award-winning team is constantly achieving breakthroughs in creative editorial and post-production for clients like Playstation, Chrysler, Sony, Wells Fargo, Activision, PBS, and KIA. Housed in a calming, state-of-the-art West LA space, Therapy features custom-built editorial, finishing, design, audio, and color grading suites. http://www.youneedtherapy.tv



Credits:

Agency: Sterling Rice Group, Boulder, CO

ECD: Steve Witt

AD: Chip Hisle

Producer: Wil Wilcox

Production Company: Untitled, Los Angeles, CA

Director: Linus Ewers

Executive Producer: Jim Evans

Head of Production: Geoffrey Campbell

Producer: Denny Kennedy

Editorial/VFX/Finish: Therapy, Los Angeles, CA

Editor: Kristin McCasey

Online & Compositing: Wren Waters

Online & Compositing: Omar Inguanzo

EP/Project Manager: Joe DiSanto

EP: John Ramsay

Design & Effects: Visual Creatures

Art Director/Partner: Ryan McNeely

Artist/Partner: John Cranston

EP/Project Manager: Joe DiSanto

Color: Ntropic

Colorist: Marshall Plante

###
Reply   Like  
Apple | Compositing | Camera | Sony | Color Grading | 3D | DI | IO | SAN | Video | Audio | RED | EDL | RED | ATI | VES | Simian | Ntropic | Therapy | VFX | music video | PBS | Finish | ACE | Movi | KIND | Production


NewsRelated News:





FORUMSTUTORIALSFEATURESVIDEOSPODCASTSEVENTSSERVICESNEWSLETTERNEWSBLOGS

Creative COW LinkedIn Group Creative COW Facebook Page Creative COW on Twitter
© 2014 CreativeCOW.net All rights are reserved. - Privacy Policy

[Top]