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Brevity Redefines Workflow of Post-Production House Creative Group

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News : Brevity Redefines Workflow of Post-Production House Creative Group


Last Updated: April 20, 2012 5:31 pm GMT
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(Las Vegas, NV--April 20, 2012) Demonstrating comprehensive proof of concept of its innovation-leading media transcoding, transfer, storage management and collaboration platform, Brevity today announced sales to international post-production house, Creative Group. Since fall 2011, Creative Group has successfully deployed Brevity’s V2 solution, securing massive workflow gains for transport and transcode of sports highlights, TV programs and promotions of HD content.

"Brevity's breakthrough technology is a game changer, said Joe Avallone, President of Creative Group. "The ability to provide simultaneous transport and transcode enables us to offer our clients significant improvements in file based workflow, shortening turnaround time and driving production efficiencies while ensuring very high quality."

“I was completely amazed by Brevity, it’s truly the technology of the future,” said Kassie Caffiero, SVP of Post Production, Creative Group. “With Brevity, Creative Group is staying ahead of the curve and efficiently adapting to demanding workflows and growing complexities in the industry. We’ve used Brevity as a vehicle for clients to enter a new regime, opening up a whole new way of providing services.”

One major sports network found Brevity extremely convenient, as they were able to start all of their sessions earlier, which allowed for more creativity, and more relaxed deadlines.

“Our goal is to eliminate many of the commercial, creative and technology challenges associated with management and distribution of diverse media files and formats,” said Jake Bronstein, CEO, Brevity. “Creative Group was one of the first to implement Brevity, to really understand how they could create a fundamental workflow change, and we can’t be happier with the impact it’s had for them and their clients.”

Brevity V3, debuting at NAB 2012, is a breakthrough technology that for the first time delivers simultaneous transcoding and highly accelerated transport of high-resolution video as an integrated process on any network. V3 delivers this capability through a Web based enterprise video management solution that utilizes automated project-driven workflows, advanced algorithms, virtual storage, Web-based interfaces, and teraflops of computing power.

Brevity is based in New York City and has a sales office in Los Angeles and a development office in the Portland, Oregon area.

ABOUT BREVITY
Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode while transporting video at incredibly fast speeds- over any network- Internet, fiber, or data satellite. Founded in 2010 by Jacob Bronstein and Abdul Sulieman, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit us at http://www.brevityv.com or follow us @BrevityV.

ABOUT CREATIVE GROUP
Creative Group is the largest independent supplier of high definition production and post production services in New York City. For more information please visit us at http://www.creativegroup.tv.

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