(October 2, 2012) The new Reebok spot “Girl Inspired” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. The piece features a smoldering Alicia Keys, masterfully directed by Sam Bayer and deftly edited by Cut+Run’s Gary Knight.
View the spot here: http://bit.ly/SU49UD
Bayer and Knight have collaborated on previous projects, most recently Green Day’s video release “Oh Love”.
Title: “Girl Inspired” :30
Advertising Agency: mcgarrybowen, New York, NY
Executive Creative Director: Mark Koelfgen
Associate Creative Director: Jamie Massam
Associate Creative Director: Cooper Smith
Account Director: Alison Stratten
Account Supervisor: Heather Livengood
Executive Producer: Steve Ford
Assistant Producer: Nick Bourne
Production Company: Serial Pictures NY & Serial Pictures CA
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Head of Production: Peter Fitzgerald
Producer: Richard Berman
Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: Zach Patten
Producer: Melati Pohan
Executive Producer: Rana Martin
Telecine: Company 3, New York, NY
Colorist: Tom Poole
Visual Effects: Smoke & Mirrors, New York, NY
Artist: Sam Caine
Assistant Artist: Dan Bowhers
Audio Post: Plush, New York, NY
Mixer: Rob Fielack
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