(Los Angeles, California--October 4, 2012) New York City's Times Square feels more inspirational this week thanks to vacation-centric animations created by visual effects company Pixomondo to promote TripAdvisor®, the world's largest travel site. Three separate thirty-second brand spots are now being featured on the NASDAQ Tower and Marquee and the Reuters Tower in Times Square, running simultaneously throughout the day. |
A live feed of the work can be viewed on the Times Square webcam and the spots can be viewed at this link: http://pixomondo.wiredrive.com/present-reel/token/fa4bdc432318b3269600a977216fac3d
Pixomondo’s creative brand spots prominently feature TripAdvisor’s signature owl logo, and the final animations also include a mix of graphics, text and eye-catching footage of the Eiffel Tower, Tahitian huts and a Kenyan safari.
“What was interesting about this project was figuring out a creative way to showcase TripAdvisor to grab the attention of somebody looking at it from Times Square – an already bustling location,” explained Pixomondo Executive Producer David Garber.
Due to the scale of the project, everything shown was required to be simplified enough to be readable on the massive screens wrapping around the buildings. With this in mind, Pixomondo opted for big striking visuals that combined graphic and live action elements instead of smaller images that would have otherwise gotten lost in all the competitive noise. The animations will run in Times Square through October 9 and are scheduled to run again from November 26 to December 10.
“Considering the sheer technicality of executing a project of this scale, the entire experience was surprisingly smooth and efficient,” Garber continued. “TripAdvisor was an excellent partner – they really valued our design expertise and brought a lot to the table – and NASDAQ was great about providing all the proper specs so that everyone was on the right track from the start.”
“We’re excited to inspire the millions of travelers that pass through Times Square with these beautiful destination-themed spots,” said Barbara Messing, chief marketing officer for TripAdvisor.
Pixomondo, an international visual effects company founded in 2001 by Thilo Kuther, utilizes a 24-hour production cycle enabled across a global network of facilities in Frankfurt, Stuttgart, Berlin, Los Angeles, Shanghai, Beijing, London, Munich, Burbank, Toronto, Hamburg, Baton Rouge and Detroit. Pixomondo has worked on more than 30 feature films including The Amazing Spider-Man, Snow White and the Huntsman, Journey 2: The Mysterious Island, Red Tails, Sucker Punch, Super 8, Fast Five and many others, as well as on broadcast series including Game of Thrones, Hawaii 5-O and Grimm. In 2011, Pixomondo’s visual effects work was recognized with an Academy Award™ for HUGO and an Emmy Award™ for the second season of Game of Thrones. In addition to visual effects, the company delivers a full range of creative, production and post services required to produce design-driven storytelling for the advertising industry. http://www.pixomondo.com
TripAdvisor® is the world's largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 74 million unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include http://www.airfarewatchdog.com, http://www.bookingbuddy.com, http://www.cruisecritic.com, http://www.everytrail.com, http://www.familyvacationcritic.com, http://www.flipkey.com, http://www.holidaylettings.co.uk, http://www.holidaywatchdog.com, http://www.independenttraveler.com, http://www.onetime.com, http://www.seatguru.com, http://www.sniqueaway.com, http://www.smartertravel.com, http://www.tingo.com, http://www.travel-library.com, http://www.travelpod.com, http://www.virtualtourist.com, http://www.whereivebeen.com, and http://www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012
**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, July 2012
©2012 TripAdvisor, Inc. All rights reserved.