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Brickyard VFX “Winter-izes” Environment for GMC

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News : Brickyard VFX “Winter-izes” Environment for GMC


Last Updated: December 19, 2012 11:55 pm GMT
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(Santa Monica, California--December 19, 2012) Brickyard VFX recently “winter-ized” the hero car reveal for the GMC Sierra holiday campaign via Leo Burnett, turning a desert landscape into a seasonally snow-covered expanse.

You can view the entire spot here: http://www.youtube.com/watch?v=SX6nqIDqqTA




The final shot of the truck was originally shot in the warm light of summer. The Brickyard team, led by VFX Artist Mandy Sorenson, created a digital matte painting of a snowy environment, utilizing a photoreal CG snow plate created by Brickyard’s Head of 3D, David Blumenfeld. Brickyard artists then tracked the encircling camera move and composited the CG snow plate onto the original plate using blending techniques to achieve a truly organic look. Additionally, the Brickyard team used a CG model of the Sierra to digitally replace the reflections on the truck to mirror the new snowscape environment. Sorenson completed the composite with a sky replacement and cold-toned color correction to complement the snow.

"This was a fun project and a great opportunity to flex our muscles in several areas – intricate environmental matte painting and compositing, and subtle yet detailed 3D car work that would appear as if the vehicle was shot in that environment," said Brickyard Executive Producer Jeff Blodgett. "We’re very proud of the realism we achieved."

About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.


Credits:

Client: GMC

Agency: Leo Burnett
Executive Creative Director: Steve Chavez
Creative Director/Writer: David Charlton
Creative Director/Art Director: Diane Schomer
Executive Producer: Jennie Hochthanner

Production Company: @radical.media
Director/DP: Jeff Zwart
Executive Producer: Donna Portaro
Producer: Susan Sullivan

VFX: Brickyard VFX, Santa Monica
Head of 3D: David Blumenfeld
VFX Artist: Mandy Sorenson
VFX Artist: Chris Sonia
VFX Artist: Evan Paras
Producer: Linda Jackson
Executive Producer: Jeff Blodgett

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