Canon U.S.A., Inc. Delivers Its Latest Motion and Still Digital Imaging Solutions at the 2013 NAB Show
News : Canon U.S.A., Inc. Delivers Its Latest Motion and Still Digital Imaging Solutions at the 2013 NAB Show|
Highlights Include Live 4K Workflow Demonstrations in a Full On-Site DI Suite, Live 4K Broadcast Demonstrations for HD “Ultra-Zoom” Applications, and the Canon Theater
Last Updated: April 3, 2013 7:14 pm GMT
(Melville, New York--April 3, 2013) At the 2013 NAB Show in Las Vegas, Canon U.S.A., Inc., a leader in digital imaging solutions, will showcase its full line of professional, high-definition imaging equipment for motion picture, television production, video content creation, and still photography at booths C3628 and C4325. Within this year’s booth, Canon will feature a live 4K Workflow Demonstration where visitors will have the opportunity to interact with industry-leading colorists and editors in a 4K DI (Digital Intermediate) suite. In a live color grading session of 4K footage from Canon’s groundbreaking C500 4K camera, on-site professionals will demonstrate the imaging possibilities of Canon’s 4K image capture technology and view the results on Canon’s prototype 4K reference displays, currently under development.|
“The Cinema EOS C500 4K digital camera Workflow: 2K/4K From Set-Up to Shoot”
Building off the recent successes of the Canon Cinema EOS C500 4K digital camera’s broadcast capabilities, the Company will be exhibiting a live demonstration of 4K Remote Broadcast, highlighting how spectacular HD broadcast footage can be captured, digitally rendered and cropped for live-action broadcast applications using Canon’s Cinema EOS equipment. Visitors to this demonstration will see, in real-time, the results and stunning coverage that can be used in multiple high-speed productions, including live-action sports.
Exhibiting some of the recent artistry and award-winning footage shot on Canon Cinema EOS equipment, show attendees are welcome to enter a 90-seat Canon Theater to view spectacular footage and testimonials that illustrate HD, 2K and 4K projects including behind-the-scenes footage on how each project was captured. Demonstrating the full breadth of Canon capabilities from image capture through output, the Canon Theater will take visitors beyond capture and feature additional 4K reference display prototypes currently under development.
The Company has also announced and will showcase the new Cinema EOS C100 EF 24-105 Lens Kit, a cost-effective solution to assist cinematographers, including single-person and small cinematography crews, with the ability to purchase and produce high-quality pieces at an affordable price-point.
In addition, visitors to the Canon booth will have the opportunity to touch-and-try a full range of Canon equipment on display throughout the week. Canon products, such as the EOS-1D C Digital Cinema SLR, EF Cinema zoom lenses and various other cameras and accessories will be available to demo.
Professional cinematographers in need of a fast, easy way to print images for scene continuity or to preserve highlights of a recently completed project can appreciate the convenience and versatility of Canon’s photo-quality printers. On-hand in the Canon booth will be the 24-inch imagePROGRAF iPF6450, and the 44-inch imagePROGRAF iPF8400, 12-color large-format printers. Both are equipped with LUCIA EX pigment ink set, an enhanced multi-sensor and advanced printing technologies to help achieve extraordinary quality and enhanced color range in large format printed output. Also being shown are the PIXMA PRO series of desktop inkjet printers. The PIXMA PRO-1 printer, the flagship model in Canon’s professional inkjet printer lineup, features a 12-color LUCIA Pigment ink system that expands the color gamut with improved saturation of colors and darker, deeper blacks, over previous models. The PIXMA PRO-10 printer, with its 10-color pigment ink system, and the PIXMA PRO-100 printer, with its 8-color dye-based ink system provide photographers with a number of options to help satisfy their printing needs. The SELPHY CP900 compact photo printer will be on display allowing professionals to see first-hand the convenience and high-image quality of this compact photo printer.
In the BCTV Shooting Gallery, booth visitors will have the opportunity to experience the performance and capabilities of Canon’s Broadcast HDTV lenses through various simulated shooting situations.
Throughout the 2013 NAB Show, Canon will host a series of unique live-learning stage demonstrations with renowned cinematographers, broadcast specialists, and filmmakers at the Canon booth. These industry professionals will provide insight into the ever-changing field of optical and imaging technology and showcase their projects and works that were shot on Canon equipment, as well as share best practices and real-world applications for Canon technology.
Additionally, Canon is hosting a special, three-hour learning session focusing on the intricacies of the Canon Cinema EOS C500 4K digital camera. Led by Los Angeles-based Director of Photography, Suny Behar, the “Canon Cinema EOS C500 4K digital camera Workflow: 2K/4K from Set-Up to Shoot” session will explore camera set-up choices from System Priority, Recording Mode and Resolutions to file output options. Behar will also demonstrate a step-by-step configuration of the Cinema EOS C500 4K digital camera with external recorders. “The Cinema EOS C500 4K digital camera Workflow: 2K/4K From Set-Up to Shoot” will take place on Tuesday, April 9th in rooms N239 and N241 with two convenient sessions - the first from 9:30am to 12:30pm and the second from 2:00pm to 5:00pm. NAB attendees with the Conference Flex Pass, the Exhibits-Only (Open to All), the Post|Production World and the SMART Pass are eligible to attend.
For the first time at NAB, Canon’s Professional Services (CPS) is proud to host the CPS Hospitality Suite. Providing service and support to the professional imaging industry and its high demands, the CPS Hospitality Suite is open to all NAB Tradeshow attendees and CPS Members. Located just off of the tradeshow floor visitors to the suite can see Canon’s latest products and take advantage of touch-and-try counters in a private setting.
Canon technical representatives will be on-hand to provide consultations for cinema, video and DSLR users and CPS Gold and Platinum members can receive free onsite Clean & Checks for current professional equipment*. Suite visitors will also be able to chat with Canon experts about Canon’s exciting developments in cinema, video and DSLR technology as well as sign up for Canon CPS membership. Product serial numbers for qualifying CPS equipment will be needed in order to process on-site membership applications.
The Canon CPS Hospitality Suite will be open April 8th through April 10th from 9:00 a.m. to 6:00 p.m. and April 11th from 9:00 a.m. to 2:00 p.m.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s Most Admired Companies in 2013. In 2012, Canon U.S.A. received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting http://www.usa.canon.com/rss.
†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
*Gold & Platinum CPS members enjoy free Clean & Checks during the show. (Limited to two current professional Canon DSLR products or one Cinema product or XF professional video camcorder. “Current” refers to professional cameras in Canon’s current lineup of equipment.)