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Adobe Takes Major Step to Bring Broadcast TV Online
New Adobe MediaWeaver and Primetime Media Player Drive Unparalleled Consumer Reach and Revenue Opportunities for Content Publishers
Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled major new components of Project Primetime, the industry’s first fully integrated video technology platform that publishes and monetizes broadcast TV content across any Web-connected device. Adobe® MediaWeaver®, Adobe’s new ad insertion service, dynamically places ads into content to maximize revenue. This new offering delivers a viewing experience that mirrors broadcast TV while also supporting audience targeting and analytics to increase media inventory value. Adobe also introduced Primetime Media Player, an industry-first player technology that allows TV content owners and distributors to maximize audience reach and ensure that all experiences are immediately monetizable through seamless ad insertion and analytics.
published 6 years ago   read more
Mobile Users Most Engaged With Online Video Advertising
At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq:ADBE) released a report showing increased viewer acceptance of TV-like ad experiences on the Web. The report found high audience engagement with ads during live online events and mid-roll commercial breaks and that users are the most actively engaged viewers when it comes to consuming video ads on tablets and smartphones.
published 6 years ago   read more
Digital Rapids Extends Closed Caption and Advertising Insertion Support with New Encoding and Streaming Updates
Digital Rapids has announced powerful new enhancements to the Digital Rapids Stream software for the company's StreamZ, StreamZHD and Flux encoding solutions. The same new capabilities are also available as applicable in the StreamZ Live family of live streaming encoders and the Digital Rapids Transcode Manager automated, high-volume file transcoding software. Recently-released or soon-to-ship new features include enhanced Closed Caption support for adaptive bit rate (ABR) streaming and support for automated advertising insertion when streaming live with Adobe® Flash® technologies.
published 6 years ago   read more
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