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NEW WORK: Grey and Bodega Deliver Brand Shift for Lean Cuisine
NEW WORK: Grey and Bodega Deliver Brand Shift for Lean CuisineNew York/San Francisco-based content creation/production studio Bodega director Adam Reid peers into an inspiring and contagiously passionate delivery nurse who fuels her joy for helping others with healthy eating in the new 2:00 “Night Nurse” for Lean Cuisine out of Grey, New York. The docu-style campaign depicts a significant shift for the brand, steering away from the dieting messaging and focusing on maintaining a healthy lifestyle to feed the passions in people’s lives. The spot features a spirited night nurse who brings her fervor for life to both her personal passions and career, riding a Harley while off the clock, and inspiring strength in soon-to-be mothers when at the hospital. She bounds through hospital hallways with a genuine excitement for bringing new life into the world and fuels her vivacity with healthy eating.
published 4 years ago   read more
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