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Imaginary Forces Welcomes EP Chris Hill; Sami Tahari as Director of Business Development
Imaginary Forces Welcomes EP Chris Hill; Sami Tahari as Director of Business DevelopmentCreative company Imaginary Forces has added two executives to its Los Angeles studio: Executive Producer Chris Hill and Director of Business Development Sami Tahari. As the company celebrates its 20th anniversary this year, the announcement signals what’s next in Imaginary Forces’ long legacy of creative innovation and design-driven storytelling for entertainment, brand and agency clients. Hill and Tahari’s diverse backgrounds will help strengthen the company’s long-standing relationships, as well as its continuous expansion into emerging markets. Recent work of note includes TV’s most talked-about main titles for Netflix’s summer blockbuster “Stranger Things”; the logo reveal for Michael Bay’s “Transformers: The Last Knight” — Paramount’s biggest trailer debut ever; and a one-of-a-kind immersive experience for the Empire State Building.
published 3 years ago   read more
Heresy Director Paul Coy Allen Pits Revelry vs. Hockey Heroes
Heresy Director Paul Coy Allen Pits Revelry vs. Hockey HeroesVenice, CA-based creative studio Heresy director Paul Coy Allen enlists hockey heroes Wayne Gretzky and Pavel Bure to put the dedication of fans to the test in the new “Hockey Legends” for Bud Russia. The spot features a hidden camera stakeout at a dive bar where Russian and U.S. fans are enthusiastically watching a hockey finals game. Gretzy and Bure watch from behind the scenes and make their surprise entrance into the bar where tensions are beginning to grow between the opposing fans. The rivals on the ice—and friends off the ice—challenge a duo of fans to a game of table hockey, uniting the contesting fans to cheer for the lighthearted match and even have a beer together in the end.
published 4 years ago   read more
NEW WORK: Imaginary Forces dives into 40 years of nostalgia for comedy's elite in SNL 40 special
NEW WORK: Imaginary Forces dives into 40 years of nostalgia for comedy's elite in SNL 40 specialImaginary Forces peers back on some of the most iconic comedians of the past four decades and the career-defining moments that still make us laugh in the opening sequence for Saturday Night Live’s 40th Anniversary Special. The open takes slices in time from the live sketch comedy show’s star-studded tenure, weaving in timeless characters and sketches in a graphic horizontal timeline of the show’s history. The three-hour special that featured the open aired on Sunday, February 15th.
published 5 years ago   read more
Imaginary Forces Adds Matt Sung as Interactive Creative Director
Imaginary Forces Adds Matt Sung as Interactive Creative DirectorImaginary Forces has signed Interactive Creative Director Matt Sung. Sung comes to Imaginary Forces from Razorfish, where he served as Associate Creative Director and design lead for the 2013 responsive website redesign of Mercedes-Benz USA (mbusa.com). Prior to that, Sung was a Design Director at Scripps Networks Digital for Food Network and Cooking Channel.
published 6 years ago   read more
Imaginary Forces Adds Christopher Harrington As Director Of User Experience And Technology
Imaginary Forces Adds Christopher Harrington As Director Of User Experience And TechnologyImaginary Forces has announced that Christopher Harrington, former Creative Director for MartianCraft, has joined IF in a new position as Director of User Experience and Technology, reporting to Executive Producer and General Manager Gabriel Marquez. Harrington will oversee the strategic direction, growth and operation of Imaginary Forces’ interactive capabilities.
published 6 years ago   read more
Imaginary Forces Delivers The Latest In Luxury Precision Technology: The Oral-B Black
Imaginary Forces Delivers The Latest In Luxury Precision Technology: The Oral-B BlackImaginary Forces infuses a next-generation toothbrush with the sophisticated luxury and superior performance of a race car in the stylish new :22 “Black” for Oral-B out of Publicis Kaplan Thaler, New York. The sleek, all-CG spot directed by IF’s Ronnie Koff takes a close-up look at the streamlined design, remarkable acceleration speeds and innovative performance settings of the newly launched power brush. Through the clever use of photo-real CG, the Oral-B BLACK 7000 is introduced in the slick fashion of a new racecar model reveal.
published 6 years ago   read more
Imaginary Forces Adds Live Action EP Sarah Roebuck
Imaginary Forces Adds Live Action EP Sarah RoebuckImaginary Forces brings on Executive Producer Sarah Roebuck to head up Live Action. Roebuck comes to Imaginary Forces from East Pleasant, a NY-based production company, where she oversaw live action, interactive and digital projects for a myriad of global brands and agencies. Whilst at East Pleasant, she also oversaw their post-production and motion graphics companies, Pleasant Post and EP*Vision, respectively. Prior to this, she served as Director of Integrated Production Recruitment and Senior Producer at JWT, in addition to producing for @radical.media. At Imaginary Forces, Roebuck will leverage her diverse background in production and post-production to build teams for projects and develop roster directors’ live action work.
published 6 years ago   read more
Imaginary Forces Dives Into The Expansive World Of Strife
Imaginary Forces Dives Into The Expansive World Of StrifeImaginary Forces opens the door to an endless possibility of action-packed challenges and adventures for the launch of Strife for S2 Games. The :45 teaser trailer “Rook” introduces viewers to the world of the new MOBA game, enticing them with the boundless possibilities they can experience with the new IP. "Strife" will be available Winter 2014.
published 6 years ago   read more
Imaginary Forces Directors Dougherty And Fong Enter The Mind For Lexus
Imaginary Forces Directors Dougherty And Fong Enter The Mind For LexusImaginary Forces directors Michelle Dougherty and Karin Fong deliver a visceral, mind-bending ‘feeling’ in the new :45 “Intensity” for Lexus out of DentsuBos, Toronto. Produced for the Canadian market, the spot artfully visualizes an exhilarated mindscape, stimulated by driving the muscular new Lexus IS.
published 6 years ago   read more
Imaginary Forces Paints With Love For Toyota
Imaginary Forces Paints With Love For ToyotaEver get so caught up in the sometimes-arduous task of car shopping that you forget that it is actually meant to be fun? Imaginary Forces art director Joan Lau and creative director Michelle Dougherty bring back the youthful elation of selecting that lustrous new set of wheels in the charming :60 animation, “Love in One Mile,” for Toyota out of Saatchi London, co-produced with Supergoober, London.
published 6 years ago   read more
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