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Lucky 21 Director Rob Pritts Enjoys Uncomfortable Moments With GameStop Via The Richards Group
Lucky 21 Director Rob Pritts Enjoys Uncomfortable Moments With GameStop Via The Richards GroupGameStop delivers on the promise that stranger things can happen than an awesome Summer Game Sale. The project reunites Lucky 21 Director Rob Pritts with agency The Richards Group for a delightfully...awkward... collaboration. A window on the absurdist humor of GameStop’s new spot reveals an unlikely friendship, and added a unique directing challenge: Camelid comedy.
published 1 year ago   read more
Lucky 21 Director Norry Niven Films Woman-Powered Famous Footwear Ad For The Richards Group
Lucky 21 Director Norry Niven Films Woman-Powered Famous Footwear Ad For The Richards GroupThe new spot for Famous Footwear, directed by Norry Niven for The Richards Group, is an empowering and poetic call to #stepforward. In the piece, women of different backgrounds move confidently towards the camera, their words aimed to challenge a better future with that first step. View it here: https://vimeo.com/194557885 “This spot was a gutsy choice for a retailer, especially around the Holidays, because it’s really about launching a movement that will last past this season,” explains Brand Creative Group Head: Chris Smith. “The ‘Step Forward’ idea isn’t just about the shoes; it’s about what you’ll be inspired to accomplish in them. So this spot needed to feel epic and anthemic, but also personal and intimate.”
published 3 years ago   read more
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