|Yospace multiplies online advertising response for Canal 13 during Copa America|
Coverage of Copa America sees almost 100% view-through rates with dynamic advertising replacement
Yospace, the leading name in live dynamic advertising replacement, has implemented a system at leading Chilean broadcaster Canal 13. In its first major test – coverage of the South American football competition Copa America – it delivered very high audience retention and a four-fold increase in advertising inventory.
published 2 weeks ago read more
|Canon DSLRs at Copa America Tournament|
We hope you enjoyed watching the excitement of the recent month-long Copa America Chile 2015 soccer tournament, held recently in eight cities across Chile. The final stats are in and the numbers are astounding. Here are some quick facts:
published 3 weeks ago read more
|CineColor Chile Covers the 2015 Copa Amêrica with Ikegami CMOS Cameras|
Ikegami HDK-95C and HDK-79EC2 Cameras Bring Lifelike Imagery to Viewing Audiences for the 44th Edition of the Copa América, South America's Main International Soccer Tournament
Soccer action is heating up with the start of the 2015 Copa América, which stands as the main international soccer tournament (and the oldest in the world) for national teams held this year in Chile, South America. Mobile production provider CINECOLOR CHILE, a business division of GRUPO CHILEFILMS, is covering the three-week event with a large-scale deployment of approximately 30 Ikegami HDK-95C and HDK-79EC2 CMOS camera systems.
published 2 months ago read more
|2014 Global Communications Campaign: Copa Coca-Cola.|
Copa Coca-Cola is held in more than 60 countries with over one million participants. The global communications campaign led by Ogilvy & Mather reinforces the passion for football.
Coca-Cola has been a proud sponsor of grassroots football for 25 years. What started in Zimbabwe in 1988 was formalized under Copa Coca-Cola in 1998, when it was first launched in Mexico. The aim of Copa Coca-Cola is to create the world’s largest and most inclusive football grassroots program. The global initiative gives millions of young football fans the opportunity to come together and celebrate their passion for football. Its purpose is not only to encourage teens to lead a more active life through sport, but also to demonstrate that sport goes beyond games and means team spirit, camaraderie and respect.
published 2 years ago read more
|Director Adria Petty and Stardust's Alan Bibby Co-Direct "Princess of China" for Coldplay and Rihanna|
Stardust creative director Alan Bibby teamed up with longtime friend and veteran music video helmer Adria Petty to co-write and co-direct Coldplay and Rihanna's epic music video for "Princess of China.” Petty, whose credits include videos for Beyonce’s “Sweet Dreams” and “Countdown” plus spots for Target, Hershey’s and Lancome, and Bibby, whose credits include VFX-heavy commercials for Mercedes-Benz, AT&T and Shell, combined their unique talents and visions for the movie-trailer-style video, which premiered worldwide on June 4, 2012.
published 3 years ago read more
|QuietMan and COPA Network Collaborate on Coldplay Video Featuring Rihanna|
High-end VFX studios QuietMan and COPA Network recently teamed up to voyage to ancient China in Coldplay's new video, a cinematic action-adventure featuring Rihanna. The studios worked closely with directors Adria Petty and Alan Bibby to execute a full range of postproduction, developing each of the video's environments and dozens of shots from the initial mood boards and reference art through digital matte paintings, multiple layers of CGI, the final flame premium composite, beauty, and color correct.
published 3 years ago read more