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News : Edit1

Edit 1 Produces/Posts Visually Stunning New Music
Looking to showcasetheir full palette of talent and creative services, NYC-based studio Edit 1, perhaps best known for their work in test commercials and pre-visualization, has put its creative imprimatur on the new music video “Bayonet” from “electropop songstress” BECA.
published 10 months ago   read more
Edit 1 Unveils Its New Cast Of Characters
Pre-Vis Boutique Focuses On Visual Appeal And ‘Relate-Ability’ For Ad Agencies And Brands
Responding to the changing demands in the advertising industry, Edit 1 -- NYC’s pre-vis boutique’ led by owner/ECD Michael Zimbard -- has unveiled its next generation asset library. This includes a new “cast” of visually appealing and more ‘relate-able’ characters, an expanded set of virtual environments, as well as an updated collection of modernized wardrobe and character accessories, all with an emphasis on helping agencies and brands receive more reliable market research data during testing.
published 2 years ago   read more
Edit1 Adds Jessica Tabor As Director of Business Development
News: Edit1 Adds Jessica Tabor As Director of Business DevelopmentSales/Marketing Exec Brings Experience To Leading Previs Studio
Continuing their momentum, Edit1, the previs boutique led by company President Michael Zimbard, has added Jessica Tabor as Director of Business Development. Tabor joins Edit1 following three years as Sales Director at the visual effects/motion graphics studio Suspect.
published 3 years ago   read more
Edit 1 Unveils 'InMoCa' Technology
News: Edit 1 Unveils 'InMoCa' TechnologyPrevis Studio First In New York City To Offer Game-Changing “Inertial” Motion Capture
Visionary pre-visualization boutique Edit1, led by company President Michael Zimbard, has become the first studio in New York to offer state-of-the-art “inertial” motion capture (or as the studio refers to it -- “InMoCa”). The InMoCa technology provides tremendous advantages over more traditional “optical” motion capture.
published 3 years ago   read more
Edit1 Adds Todd Winter as Creative Director
News: Edit1 Adds Todd Winter as Creative DirectorBrings Extensive Feature Film and Advertising Experience To Respected Pre-Visualization Studio
Looking to raise the level of their creative talent to match the complexity and challenges of today’s advertising, Edit1, the full-service pre-visualization studio headed by new owner Michael Zimbard, has added visionary animation director Todd Winter as Creative Director. Working with Zimbard, and Executive Producer Mike Donovan, Winter will play a leading role in the direction of Edit1’s creative work and the growth of the company overall.
published 4 years ago   read more
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