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News : LED lighting

Veteran DP Adds Color to Commercials with Zylight IS3c LED Soft Light
News: Veteran DP Adds Color to Commercials with Zylight IS3c LED Soft LightWith a client list that includes Apple, Budweiser, Samsung, and Old Spice, director of photography Andrew Shulkind maintains a full schedule of commercial work. A veteran camera operator with more than a dozen motion pictures and television episodes to his credit, his commercials feature contrasting styles of comedy, visual effects, and beauty shots.
published 2 days ago   read more
JELD-WEN leverages 2016 HGTV Dream Home sponsorship with national spots from Wondersmith
JELD-WEN and CMD Leverage Brand's 2016 HGTV Dream Home Sponsorship with National TV Spots from Wondersmith, Directed by Andrew Hardaway
A new cinematic spot produced by creative production company Wondersmith for JELD-WEN and CMD has just debuted nationwide. Entitled "Beat," this and an earlier campaign spot entitled "Beauty Throughout" were directed by Andrew Hardaway specifically to leverage JELD-WEN's sponsorship of the 2016 HGTV Dream Home. Both spots can be viewed at http://wondersmith.tv.
published 1 week ago   read more
The SIM Group to Hold Annual Technology Showcase January 28th in Toronto
News: The SIM Group to Hold Annual Technology Showcase January 28th in TorontoHighlights will include a Dolby Atmos demo from Tattersall Sound & Picture.
The SIM Group will host leading manufacturers of cameras, lenses, sound, grip and lighting, post production gear and workflow systems at the 11th Annual SIM Technology Showcase slated for January 28th in Toronto. The popular event provides members of the production and post-production communities with a unique opportunity to examine innovative new products, witness leading-edge technology demonstrations and find out from the experts how these new tools and workflows can benefit their businesses.
published 1 week ago   read more
Kevin Hart's 'What Now' World Tour Live Production Delivered
News: Kevin Hart's 'What Now' World Tour Live Production DeliveredBlackmagic Design has today announced that the Blackmagic Studio Camera 4K and ATEM 1 M/E Production Studio 4K are delivering live video content for the UK dates for award winning comedian Kevin Hart’s ‘What Now’ world tour, taking place at major venues including London’s O2 and Wembley Arena.
published 1 week ago   read more
Tokyo-based Production Company Tests Fujinon Zooms
News: Tokyo-based Production Company Tests Fujinon ZoomsTokyo-based video production company, Ellroy Inc., decided to see for themselves if zoom lenses from FUJIFILM, for all their undoubted functionality, fall short when compared to single-focal length PL mount cine lenses in terms of image quality. To independently assess the lens performances, Ellroy crew conducted a hands-on investigation, pitting three FUJINON 4K Cabrios PL-mount lenses – the 85-300mm Cabrio, 19-90mm Cabrio, and 14-35mm Cabrio – against high-quality single-focal length primes on actual commercial shoots and performed a variety of quality checks. Led by veteran DP Kazumi Takahashi, the Ellroy team focused on resolution, distortion and how the lenses handled color.
published 2 weeks ago   read more
wysiwyg receives Emmy Award
News: wysiwyg receives Emmy AwardAt a glittering, star-studded award ceremony at The Bellagio Hotel in Las Vegas, NV during the CES 2016 show, the team from CAST Software received their second Technology & Engineering Emmy® Award for wysiwyg in the Pre-Production Visualization System category of the 2015 Technology and Engineering Achievement Awards.
published 3 weeks ago   read more
Big Deahl Productions And Resolution Production Group Pioneer Unique New In-Studio Production Process Called “Environmental LED Immersion”
News: Big Deahl Productions And Resolution Production Group Pioneer Unique New In-Studio Production Process Called “Environmental LED Immersion”Working in Tandem, BIG DEAHL and Resolution are Now Offering this Process To Commercial Producers and Agency Creatives as a Highly Cost-Effective And Efficient Means By Which to Shoot Multiple Locations in A Single Day
Acclaimed commercial production company BIG DEAHL PRODUCTIONS, in tandem with Resolution Productions Group, have announced the availability to the industry of a pioneering new technique the two companies have developed by integrating LED –Light Emitting Diode - screens in-studio to allow production to shoot several “locations” all in one day. The companies have named this new process "Environmental LED Immersion" or "ELI".
published 4 weeks ago   read more
Dejan Georgevich, ASC, Shoots ‘Once in a Lifetime’ TV Pilot
News: Dejan Georgevich, ASC, Shoots ‘Once in a Lifetime’ TV PilotWith Panasonic VariCam 35 4K Camera/Recorders
Dejan Georgevich, ASC, recently served as Director of Photography on Once in a Lifetime, a half-hour, rock ‘n roll television pilot shot with two Panasonic VariCam 35 4K camera recorders. Lifetime was written by Iron Maiden’s groundbreaking bass player and songwriter, Stephen Harris.
published 1 month ago   read more
Zylight Adds Samuel Thomas as National Sales Manager, Streamlines Distribution
News: Zylight Adds Samuel Thomas as National Sales Manager, Streamlines DistributionZylight, a leading manufacturer of innovative, premium LED lighting solutions, today announced Samuel Thomas has joined the company as national sales manager for North America, effective Dec. 1. The company also announced USHIO America will serve as its exclusive North American distributor, which will allow Zylight and USHIO to combine dealer networks and service more industries and locations.
published 2 months ago   read more
2015 National Film Registry: "Ghostbusters" Gets The Call
“Top Gun,” “L.A. Confidential” and Edison’s “Sneeze” Among Film Additions
Acting Librarian of Congress David Mao announced today the annual selection of 25 motion pictures to be named to the National Film Registry of the Library of Congress. These films, which epitomize the diversity and richness of the nation’s cinematic heritage, have been identified as motion pictures that deserve to be preserved because of their cultural, historic or aesthetic importance.
published 2 months ago   read more
Sarofsky scales its editorial and VFX powers for "Ant-Man" Main-On-End Titles
News: Sarofsky scales its editorial and VFX powers for "Ant-Man" Main-On-End TitlesMarvel's "Ant-Man" directed by Peyton Reed released this week on Blu-ray and video-on-demand, featuring main-on-end titles created by design-driven production company Sarofsky. Today, company principal and executive creative director Erin Sarofsky and her colleagues are very proud to detail their work on the project.
published 2 months ago   read more
Zylight Newz On-Camera Light Now Shipping
News: Zylight Newz On-Camera Light Now ShippingZylight, a leading manufacturer of innovative LED lighting solutions, today announced its Newz compact on-camera light is now shipping. Designed for broadcast news and other run-and-gun shooting situations, the Newz features custom barn doors and a unique integrated articulated arm that allows shooters to easily adjust the height and angle of the light. Plus, the Newz is water resistant (IP54 rating) for reliable operation in extreme weather conditions.
published 2 months ago   read more
ARRI SUPPORTS INTERNATIONAL FILM ACADEMIES CONFERENCE
The annual conference of the International Association of Film and Television Schools (CILECT) was held at Munich’s University of Television and Film (HFF) this year. From November 17-19, representatives from the world’s top training institutes were guests in Munich. ARRI Group supported the conference with presentations, keynote speeches and an exhibition of its latest products.
published 2 months ago   read more
Calibre Appoints Grace Gao
News: Calibre Appoints Grace GaoAppointment drives further expansion in China market
Calibre UK, a leading developer of switching, scaling and processing technology for use with LED and large-format displays, has appointed Grace Gao as Sales and Marketing Associate, China.
published 3 months ago   read more
Canon U.S.A. Introduces Two Compact HD Camcorders Ideal For Professional Videographers
Canon’s XA35 and XA30 Camcorders Feature New HD CMOS PROSensor, 20x HD Optical Zoom Lens
Responding to the evolving needs of professional news organizations, documentary creators, professional videographers and film schools, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new Canon XA35* and XA30* Full HD professional camcorders, which are both highly portable and capable of capturing high-quality video in low light, as well as wireless connectivity for easy uploading of files. Both camcorders feature a genuine Canon 20x High Definition Optical Zoom Lens and a new, advanced HD CMOS PRO image sensor with low-luminance noise of +3dB for improved low-light image capture. Enabling a wide range of imaging possibilities, the duo also features two new video-recording modes: Highlight Priority, which facilitates the faithful expression of tonal gradations, colors and sharpness in the mid- to high-brightness range; and Wide DR, which delivers an expanded dynamic range.
published 3 months ago   read more
Calabash “Runs” With New Kid Cuisine Ad Featuring Updated Brand Character K.C. Penguin And “Hotel Transylvania 2” Tie-In
News: Calabash “Runs” With New Kid Cuisine Ad Featuring Updated Brand Character K.C. Penguin And “Hotel Transylvania 2” Tie-InStudio Teams With Agency Nickelodeon Creative Advertising, Directors Docter Twins And Post House Northern Lights For Entertaining New Spot For Popular Kids Meals
Whether it’s hungry kids or the creepy cast from “Hotel Transylvania 2” (Sony Pictures Animation), K.C. Penguin, the brand icon for KidCuisine kids meals, just can’t seem to get away.
published 3 months ago   read more
MPC Brings Monsters to Life for Sony Pictures' Hit, Goosebumps: Creating VFX, VR Adventure & Title Sequence
News: MPC Brings Monsters to Life for Sony Pictures' Hit, Goosebumps: Creating VFX, VR Adventure & Title SequenceFor the #1 movie in America, Sony Pictures’ Goosebumps, the Moving Picture Company delivered a wide range of work that started with over 700 VFX shots for the film and went on to include the film’s creative title sequence and an in-theater Virtual Reality adventure.
published 4 months ago   read more
Big Block Creates ESPN Monday Night Football Graphics Package
News: Big Block Creates ESPN Monday Night Football Graphics PackageThe high energy MNF graphics package elevates the game and the senses
The 2015 season of ESPN’s Monday Night Football opened to a new graphics package designed by Big Block and ESPN Creative. Football fans were introduced to a historical show open created by ESPN, the worldwide leader in sports coverage, plus new graphics, animation, Team History bumps specific to each game and a redesigned MNF shield logo from the award-winning production and design studio Big Block.
published 4 months ago   read more
Roland M-5000 OHRCA Live Mixing Console Chosen for Rose Heights Church in Tyler, Texas
Church integrates M-5000 with existing Roland M-48 Personal Mixing system as part of massive upgrade to church’s existing A/V infrastructure focused on user-friendliness and interoperability, allowing extensive networking and streaming capabilities.
When Shane Weber of Web Feat Productions, a media consulting firm that specializes in serving churches and not-for-profit organizations, was brought in to spec solutions for a new FOH console at Rose Heights Church in Tyler, Texas, he focused on his normal priorities: “When I come in, I really want to make a functional system for people to walk up to. It’s going to do everything they want it to and more, and it’s going to be as simple as I can make it.” Once a church makes an A/V upgrade a priority, a consulting or installation firm sometimes specs solutions that are too engineering-based and difficult for Sunday volunteers to wrap their minds around, he notes, again emphasizing the elegant simplicity that complements the functionality of a well thought-out infrastructure. With these things in mind, to Weber the solution was obvious: the Roland M-5000 OHRCA Live Mixing Console.
published 4 months ago   read more
Zylight Unveils ‘Silent’ LED Fresnel at LDI 2015
News: Zylight Unveils ‘Silent’ LED Fresnel at LDI 2015Zylight, a leading manufacturer of innovative LED lighting solutions, will demonstrate a prototype of its new “silent” F8-300 LED Fresnel at Live Design International (LDI) 2015, which runs Oct. 23-24 in Las Vegas, Nev. Engineered specifically for quiet studios and venues, the F8-300 delivers the equivalent brightness of a 600-watt HMI Fresnel while using passive cooling instead of an internal fan. The F8-300 will be featured with Zylight’s new F8-200 LED “Flat Fresnel” and other lighting instruments in the USHIO America booth (961) during the show.
published 4 months ago   read more
Riverview Systems Group, Inc. Launches New Creative Services Division
News: Riverview Systems Group, Inc. Launches New Creative Services DivisionIn a move designed to capitalize on its extensive understanding and technical expertise of live event production, Riverview Systems Group, Inc., is pleased to announce the launch of its new Creative Services division. As a leading full-service provider of audio-visual resources specializing in the rental, sale, design and installation of lighting, sound and video systems for corporate, educational, retail and museum markets, the new division expands the company’s scope to offer clients streamlined access to conceptual development and creative content design capabilities for their increasingly complex live event productions.
published 4 months ago   read more
Sony Pictures Post Production Services Delivers Monstrous Sound for “Hotel Transylvania 2”
News: Sony Pictures Post Production Services Delivers Monstrous Sound for “Hotel Transylvania 2”Supervising Sound Editor Geoffrey G. Rubay reprises his role from the original animated feature.
Sony Pictures Animation’s monster hit Hotel Transylvania 2, currently topping charts and setting records at the worldwide box office, marks the return of the Drac Pack in an all-new comedy adventure. Like its hit 2012 predecessor, the new film is directed by Genndy Tartakovsky and features the voice talents of Adam Sandler, Andy Samberg, Selena Gomez, Kevin James, and many others.
published 4 months ago   read more
A Beautiful Pigeon Steals the Show in Jet Blue's "Recurring Dream"
SOAR HIGH ABOVE THE CITY WITH A BLISSFUL BIRD IN JET BLUE’S NEW AD FROM MULLEN LOWE, SMUGGLER’S BRIAN BELETIC & MPC LA
In this Cinderella story, a pigeon dreams he is a graceful flyer joyously perusing the city from high above instead of from his usual lot on crowded sidewalks, dodging the feet of annoyed pedestrians. The beautiful star of Jet Blue’s “Recurring Dream” is a photo-real CG pigeon who reflects contentedly about the joys of flying in style, including perks like room to stretch out, having all amenities within reach and enjoying a welcoming environment. That story, very much an analogy for the perks of flying Jet Blue, was directed by Smuggler’s Brian Beletic who does fine work putting viewers shotgun for an aerial adventure, which even includes a flight pattern over a giant bird seed fountain. Working closely with Beletic and Jet Blue agency Mullen Lowe, MPC’s team created the happy flyer and crafted his seamless integration into the commercial’s clever story.
published 4 months ago   read more
Zylight F8-100 LED Fresnel Helps ‘Legacy Project’ Share Inspiring Stories
News: Zylight F8-100 LED Fresnel Helps ‘Legacy Project’ Share Inspiring StoriesHis name was Frank Dymock, and for years he sharpened ice skates out of his garage for families free of charge. Brent Foster, director and cinematographer for Foster Visuals in Wallaceburg, Ontario, grew up in the same town and thought Dymock was an amazing character. Foster planned to capture his story on video, but Dymock became ill and died in late 2014 before Foster had a chance to profile him.
published 4 months ago   read more
ARRI IBC 2015: NEW ACCESSORIES FOR THE SKYPANEL FAMILY OF LED SOFT LIGHTS
SkyPanel is a versatile family of compact and fully tuneable LED soft lights, introduced at NAB this year and shipping in September 2015 as promised. The S60 is the mid-range model, while the S30 is smaller and more portable; both are available in fully color controllable (C) and remote phosphor (RP) versions. New accessoriesnow greatly enhance the light controllability, mounting options, portability and application possibilities of these groundbreaking LED lights.
published 5 months ago   read more
IBC2015: Zylight Shines with F8-200 2K LED Fresnel, Newz On-Camera Light at IBC2015
News: IBC2015: Zylight Shines with F8-200 2K LED Fresnel, Newz On-Camera Light at IBC2015
Zylight, a leading manufacturer of innovative LED lighting solutions, will showcase its new F8-200 LED Fresnel and Newz on-camera LED light at IBC2015 (Stand 11.E38), which runs Sept. 11-15 at RAI Amsterdam. The F8-200 is designed for location shoots or studio installations, while the compact Newz is built for broadcast news and other run-and-gun shooting applications.
published 5 months ago   read more
Anton/Bauer Announces New 7.2V Series of Li-Ion Batteries and Chargers
News: Anton/Bauer Announces New 7.2V Series of Li-Ion Batteries and ChargersAnton/Bauer, a Vitec Group brand and premier provider of battery and charging technologies for the broadcast, film and video industries, is proud to announce new L-Series 7.2V batteries and chargers that offer long, reliable run-times for professional video cameras and accessories.
published 5 months ago   read more
IBC2015: Zylight 'Spread the Newz' Contest Offers Free On-Camera Lights
News: IBC2015: Zylight 'Spread the Newz' Contest Offers Free On-Camera LightsZylight ‘Spread the Newz’ Contest Offers Free On-Camera Lights During IBC2015
Zylight, a leading manufacturer of innovative LED lighting solutions, is encouraging IBC2015 attendees to “Spread the Newz” via Twitter about its Newz on-camera light. During the #SpreadTheNewz IBC Giveaway, Zylight will award one Newz to someone who tweets about the new light each day during the show, which runs Sept. 11-15 at RAI Amsterdam.
published 5 months ago   read more
Chainsaw Provides Post Services for Emmy Nominees
News: Chainsaw Provides Post Services for Emmy NomineesPost Factory, Pixel Underground, Bling Digital and SIM Digital also lend their expertise to nominated series, documentaries and specials.
Chainsaw, A SIM Group company, provided post production services for 11 television productions that received a total of 54 nominations in the 67th Emmy® Awards.
published 6 months ago   read more
Zylight Welcomes BLV as Exclusive Distributor in Germany and Austria
News: Zylight Welcomes BLV as Exclusive Distributor in Germany and AustriaZylight, a leading manufacturer of innovative LED lighting solutions, today announced BLV is now the exclusive distributor for Zylight products in Germany and Austria.
published 6 months ago   read more
Chaos Group Releases Major Update – V-Ray 3.1 for Maya
Today, Chaos Group announces the immediate availability of V-Ray 3.1 for Maya. V-Ray 3.1 for Maya contains over 100 new and modified features, including Maya 2016 compatibility, numerous V-Ray RT GPU enhancements and two VR cameras. The free update also offers more efficient handling of proxy objects, an improved global illumination algorithm, and faster rendering performance.
published 6 months ago   read more
House of Worship Creates Vivid Satellite Campus Experience with with FUJINON Lenses
LCBC Creates Vivid, Live Video Experience in Satellite Campuses with FUJINON 2/3-Inch HD Lenses
Manheim, PA-based church, Lives Changed by Christ (LCBC), a house of worship that delivers high-definition live video of services from its broadcast campus to multiple locations throughout central Pennsylvania, recently upgraded its video imaging capabilities with the acquisition of two FUJINON XA55x9.5BESM 2/3-inch studio/field zoom and one XA22x7BES compact studio lens from the Optical Devices Division of FUJIFILM North America Corporation. The new lenses are used on Ikegami HDK-95C cameras within the broadcast campus’ auditorium to capture weekend gatherings that are sent live to satellite campuses.
published 7 months ago   read more
DP Stephen Hussar documents locomotive restoration with Zylight
News: DP Stephen Hussar documents locomotive restoration with ZylightDirector of photographyStephen Hussar is fascinated by restoration projects, both the processes themselves and the motivations of the people who dedicate themselves to reconditioning pieces of the past. It should come as no surprise, then, to learn that he has spent years documenting the progress of the restoration efforts on an 1891 steam locomotive housed at the Wiscasset, Waterville & Farmington (WW&F) Railway Museum in Alna, Maine.
published 7 months ago   read more
Panavision’s Recapitalization Sets the Stage for Growth
News: Panavision’s Recapitalization Sets the Stage for GrowthPanavision, the entertainment industry’s most respected designer, manufacturer and provider of state-of-the-art cinema lenses and high-precision camera systems, today announced the recapitalization of the company. With the recapitalization, Panavision’s senior lenders unanimously agreed to convert a majority of the company’s long term debt into common stock of the company. This major reduction in Panavision’s debt enhances its capital structure and enables the company to explore growth opportunities.
published 7 months ago   read more
Cine Gear 2015 Hollywood draws to Successful Close and Technical Award-Winners Announced
News: Cine Gear 2015 Hollywood draws to Successful Close and Technical Award-Winners AnnouncedCine Gear 2015 Hollywood draws to Successful Close and Technical Award-Winners Announced
Cine Gear Expo drew the world’s top motion picture, video and new media community for the unveiling of the latest industry technology and to discuss the latest trends. There were 15,490 attendees from 48 countries at the event.
published 8 months ago   read more
‘Gear Dictionary’ Web Series Uses Zylight for Studio Shoots
News: ‘Gear Dictionary’ Web Series Uses Zylight for Studio ShootsZylight F8-100’s quantum dot technology provides more refined and balanced natural light output on minimal power
For Zeke Kamm, a week does not go by without a call from someone in the industry looking for production equipment advice. A self-described “gear head” filmmaker with more than 20 years in the industry, he decided to create Gear Dictionary, a free online educational series, to collect his advice on a number of subjects in one spot. Kamm, who serves as CEO of Aviator Camera Gear in Bend, Ore., began posting episodes to www.geardictionary.comin April.
published 8 months ago   read more
Lights, Cameras and Action Tools at Cine Gear Expo
Lights, cameras and action is the name of the game at this year’s Cine Gear Expo, opening Friday, June 5, at Paramount Studios in Hollywood, California. Each year the world’s top motion picture, video and new media community gather to see and compare notes on the latest trends and technology on the famous Paramount backlot. It’s the chance for hundreds of equipment vendors to show new innovations to the filmmaking community.
published 8 months ago   read more
Latest ARRI Press Release: Lifetime Technical Achievement Award
Gear Expo to Present ARRI with Lifetime Technical Achievement Award
ARRI will be honored for its role in advancing the art and craft of filmmaking with the Cine Gear Expo 2015 Lifetime Technical Achievement Award on June 5 in a ceremony at Paramount Studios Hollywood. The distinction recognizes ARRI’s dedication to advancing motion picture technology over its 98-year history. ARRI Inc. President and CEO Glenn Kennel will accept the award.
published 8 months ago   read more
Hitachi HDTV Cameras Facilitate Mobile Production Workflows for TNDV
News: Hitachi HDTV Cameras Facilitate Mobile Production Workflows for TNDVCustomer cites high price-to-performance ratio, exceptional quality in challenging production conditions for sports and live events
With seven trucks on the road, mobile production specialist TNDV has used up to 23 cameras for its largest live and broadcast events. A long-devoted user of HITACHI cameras, TNDV has now added five Z-HD6000 broadcast cameras to its arsenal.
published 9 months ago   read more
Sportsbeams™ Brings LED Broadcast Lighting Advantages to Sports
News: Sportsbeams™ Brings LED Broadcast Lighting Advantages to SportsSportsbeams™ introduces new Stadium LED 1200 Lights. Designed by members of the Emmy® award-winning team that revolutionized broadcast lighting, Sportsbeams brings the benefits of proprietary broadcast quality LED lighting to sports venues including: reliability, safety, quality of light, energy savings, compact form factor, and instant on/off. This new technology is made for stadiums and arenas doing relights—replacing existing legacy metal halide fixtures, and new venues requiring ground-up installations.
published 9 months ago   read more
Trollbäck + Company Creates Logo & Show Open for “The Late Late Show with James Corden”
News: Trollbäck + Company Creates Logo & Show Open for “The Late Late Show with James Corden”New logo and an instantly classic late-night show open represents a new era on CBS
Strategic design agency Trollbäck + Company (T+Co) recently created the branding package for “The Late Late Show with James Corden,” which debuted March 23rd on CBS. Featuring a new logo and an instantly classic late-night show open, the identity represents a new era on CBS as Craig Ferguson’s successor James Corden brings his own signature blend of humor and warmth to the long-running late night talk show.
published 9 months ago   read more
ARRI Releases New Skypanel Family Of LED Soft Lights
News: ARRI Releases New Skypanel Family Of LED Soft Lights--April 13, 2015) ARRI proudly introduces SkyPanel, a brand new line of LED fixtures. SkyPanel is a compact, ultra-bright and high-quality LED soft light that sets a new standard for the industry. With a design focused on form, color, beam field and output, SkyPanel represents the culmination of more than a decade of research and development of LED technology at ARRI. Recently, SkyPanel garnered recognition as an International Association of Broadcast Manufacturers Game Changer Awards Finalist 2015.
published 10 months ago   read more
ARRI: Touch-screen control of ALEXA Mini and AMIRA cameras via new Transvideo StarliteHD5-ARRI monitor
News: ARRI: Touch-screen control of ALEXA Mini and AMIRA cameras via new Transvideo StarliteHD5-ARRI monitorTransvideo and ARRI are collaborating on a specially adapted version of Transvideo’s StarliteHD 5” OLED monitor.
Transvideo and ARRI are collaborating on a specially adapted version of Transvideo’s StarliteHD 5” OLED monitor. The resulting StarliteHD5-ARRI will be able to control the new ARRI ALEXA Mini and also the ARRI AMIRA.
published 10 months ago   read more
Image Engine Tames “Chappie” Renders with PipelineFX’s Qube!
News: Image Engine Tames “Chappie” Renders with PipelineFX’s Qube!No Crashes and Customized Render Farm Management Tools Efficiently Produce 500K+ Render Jobs for the Film
How many CPU minutes does it take to make 1,000 VFX shots for “Chappie”? Over 95 million – or, put another way, the equivalent of one computer working non-stop for 2,000+ years. With numbers like these, it’s no wonder VFX houses like Image Engine refuse to leave their render farms to chance. Major movie projects and custom pipelines require something more, and for Image Engine, that something is PipelineFX’s Qube! – the most trusted render farm manager for VFX.
published 10 months ago   read more
BBS Lighting Intros Pipeline System Remote Phosphor Lights and more at NAB
News: BBS Lighting Intros Pipeline System Remote Phosphor Lights and more at NABBBS Lighting, pioneer of revolutionary remote phosphor technology in LED lighting fixtures, will show a variety of professional lighting innovations at NAB booth C11546.
published 10 months ago   read more
Xsens and Mindride Help “Love Has No Labels” PSA Reach Over 85 Million Viewers
News: Xsens and Mindride Help “Love Has No Labels” PSA Reach Over 85 Million ViewersViral Ad’s X-Ray Skeleton Effects Brought to Life with Wireless Motion Capture System
With 85 million views and counting, “Love Has No Labels” is a bonafide hit. While its message of unbiased love helped make this video go viral, the technical effects were just as potent. Pairing people with Xsens mocap sensors, experiential design firm Mindride was able to take their 3D skeletons out for a live event. No strings, no wires, no problem.
published 10 months ago   read more
Xsens and Mindride Help “Love Has No Labels” PSA Reach Over 85 Million Viewers
Viral Ad’s X-Ray Skeleton Effects Brought to Life with Wireless Motion Capture System
With 85 million views and counting, Love Has No Labels is a bonafide hit. While its message of unbiased love helped make this video go viral, the technical effects were just as potent. Pairing people with Xsens mocap sensors, experiential design firm Mindride was able to take their 3D skeletons out for a live event.
published 10 months ago   read more
DPS Inc. Announces Official Launch of DPS Cinema
DPS Inc., the film and TV industry’s premier lighting and entertainment production services company announces the launch of its cinematic services division, DPS Cinema.
published 11 months ago   read more
Latest ARRI Press Releases -Master Anamorphic Flare Sets
News: Latest ARRI Press Releases -Master Anamorphic Flare SetsThe new ARRI Master Anamorphic Flare Sets are highly versatile and economical accessories for the ARRI/ZEISS Master Anamorphic lens series. Each of the seven Master Anamorphic focal lengths has its own specific flare set, comprising easily replaceable front and rear glass elements that can be used individually or in combination to provide the lens with three additional looks for enriched on-set creativity.
published 11 months ago   read more
ARRI ANNOUNCES NEW ALEXA SXT CAMERAS
News: ARRI ANNOUNCES NEW ALEXA SXT CAMERASARRI’s new ALEXA SXT (Super Xtended Technology) cameras represent the next exciting step in the continuing evolution of the ALEXA family. Retaining the rock-solid foundation on which ALEXA is built, ALEXA SXT cameras additionally offer ProRes 4K recording, improved image quality, powerful color management and three fully independent HD-SDI outputs.
published 11 months ago   read more
Cogswell College to Host Wajid Raza, A Lighting Technical Director at Industrial Light & Magic, for Special Guest Lecture March 25th
News: Cogswell College to Host Wajid Raza, A Lighting Technical Director at Industrial Light & Magic, for Special Guest Lecture March 25thCogswell College, a leading educational institution offering a unique curriculum of Digital Art & Animation, Digital Audio Technology, Game Design & Development, Digital Media Management, Engineering, and Entrepreneurship & Innovation, will host Industrial Light & Magic (ILM) Technical Director Wajid Raza for a Special Guest Lecture. Karen Keister, Cogswell’s Program Director and Assistant Professor in the school’s Digital Arts & Animation Dept., made the announcement. Keister’s department regularly features one guest speaker each semester who has prominently established him/herself within the entertainment and digital arts industry.
published 11 months ago   read more
Telestream Wirecast Enables Live Polar Bear Broadcast From The Arctic Tundra
News: Telestream Wirecast Enables Live Polar Bear Broadcast From The Arctic TundraWirecast, robotic cameras, and a custom cell data network are part of the bear necessities when broadcasting from the polar bear capital of the world
Telestream®, the leading provider of digital media tools and workflow solutions, today announced that Wirecast, its popular live streaming software, was instrumental to another successful season of Polar Bear International’s Tundra Connections show. For the past six years, BJ Kirschhoffer, director of field operations for PBI, has produced the live program for thousands of classrooms all over the world studying conservation and climate change. Targeted at schools, universities and community organizations, the main objective is to give people experience with polar bears in their natural habitat while learning from climate and animal experts.
published 11 months ago   read more
BBS Area 48 Lights Up The Stage For Fashion Week
News: BBS Area 48 Lights Up The Stage For Fashion WeekAs Cinematographer Thomas Rist prepared to shoot a promotional video for Monari Italia fashion stores, he tested different brands of LED lights and ultimately chose Area 48 Remote Phosphor LEDs by BBS. “What I liked most about using Area 48 lights was the color temperature behavior and strong light output,” says Rist. What Monari executives liked most was the increase in the company’s social media and web presence after the video’s release during February’s Fashion Week.
published 11 months ago   read more
Latest ARRI Press Release: New L10 LED Fresnel expands L-Series family
News: Latest ARRI Press Release: New L10 LED Fresnel expands L-Series familyARRI is proud to announce the L10, the newest edition to its L-Series family of LED Fresnels, which also includes the portable L5 and mid-range L7. The introduction of the L10 fulfills ARRI’s mission to provide a full line of high-performance LED Fresnels to the film, broadcast, theater and live entertainment markets.
published 11 months ago   read more
Crystal Vision press release - Crystal Vision exhibits at NAB 2015
Visitors attending the 2015 NAB Show will find Crystal Vision’s latest keying, interface and control products on Booth N3825, in their US exhibition debut. Held between April 13th and 16th 2015, the NAB Show is based at the LVCC (Las Vegas Convention Center) in Las Vegas. The latest products making their US exhibition debut including the brand new Safire 3 Xpress – a new real-time chroma keyer that shares the processing quality of the full Safire 3, but has a simpler features set for easy control. Plus Crystal Vision’s award-winning LKEY-SQZ, a unique keying solution providing an exceptionally smooth squeeze back functionality, a choice of two new control options to satisfy all preferences – VisionWeb web browser and the VisionPanel hardware control panel and two new distribution amplifiers for MADI audio – the MADDA105 and MADDA111.
published 1 year ago   read more
The SIM Group to Hold Annual Technology Showcase January 29th in Toronto
News: The SIM Group to Hold Annual Technology Showcase January 29th in TorontoThe SIM Group will host leading manufacturers of cameras, lenses, lighting, post production gear and workflow systems at the 10th Annual SIM Technology Showcase slated for January 29th in Toronto. The popular event provides members of the production and post-production communities with a unique opportunity to examine innovative new products, witness leading edge technology demonstrations and find out from the experts how these new tools and workflows can benefit their businesses.
published 1 year ago   read more
Calibre releases NEW LEDView325DS Digital Signage LED Videowall Scaler
News: Calibre releases NEW LEDView325DS Digital Signage LED Videowall ScalerCalibre announces the release of its latest model in the highly successful LEDView range of LED videowall optimised image scalers.
published 1 year ago   read more
HOLLYWOOD COSTUME Exhibition Shines with ARRI L-Series
News: HOLLYWOOD COSTUME Exhibition Shines with ARRI L-SeriesARRI is proud to support the Academy of Motion Picture Arts and Sciences' groundbreaking multimedia exhibition HOLLYWOOD COSTUME in Los Angeles with over 25 L-Series LED Fresnels. Curated by costume designer Deborah Nadoolman Landis, the show takes visitors on a journey that tells the story of costume design from early Charlie Chaplin to MAN OF STEEL. Lighting Designer Trevor Stirlin Burk was tapped to enhance the exhibition by illuminating the costumes and environment. Watch this video for an exclusive look at HOLLYWOOD COSTUME and listen to Burk explain how it was lit with the ARRI L-Series.
published 1 year ago   read more
Press Release: Big Block and Digitas Go On The Road for GMC.com
News: Press Release: Big Block and Digitas Go On The Road for GMC.comBig Block Brings Innovative Design and Filming Techniques To Digital Launch of 2015 GMC Sierra HD
Big Block and Digitas Boston were in high gear for the online launch of GMC’s 2015 Sierra 2500 Denali HD truck. It was essential that the design and content of their collaboration on GMC’s digital marketing for the Denali HD capture the attitude, refined luxury and powerful capabilities of this upper echelon brand for a sophisticated buyer demographic.
published 1 year ago   read more
Christopher Webb illuminates BMW i8 with in-camera VFX
Christopher Webb captured the essence of the BMW i8 with the mood film
i8 Illumination. This 60-second film was realized entirely with in-camera visual effects without any computer-generated imagery.
published 1 year ago   read more
Ben Consoli's DIY DOP with Adam Starr
News: Ben Consoli's DIY DOP with Adam StarrIN THIS EPISODE: Today we welcome Director of Photography Adam Starr. I call him the DIY DOP because his unconventional and home made camera and lighting tricks have been used on countless commercials, corporate videos and feature films. Adam teaches us his unusual techniques for white balance and in-camera effects plus some inexpensive lighting tricks that will amaze you.
published 1 year ago   read more
Crew Boston Lights "Antique Roadshow" Field Segments with Zylight
News: Crew Boston Lights "Antique Roadshow" Field Segments with ZylightIn the field, there are few “normal” lighting setups – the only constants for the EFP crew of Antiques Roadshow, the popular PBS series produced by member station WGBH in Boston, are different locations and tight shooting schedules. Between May and August, the Antiques Roadshow crew shot in eight different cities across the country for the show’s 19th season, which will begin airing in January 2015.
published 1 year ago   read more
NEW ARRI PCA for SONY PXW-FS7
News: NEW ARRI PCA for SONY PXW-FS7ARRI announces a full complement of professional-quality accessories from its PCA range, specifically tailored to Sony’s PXW-FS7 camera. These accessories will be available individually, or in several competitively-priced sets, providing unrivalled reliability and compatibility with industry-standard tools.
published 1 year ago   read more
Ekberg uses BBS Area 48 Lights on Coldplay’s “Magic”
News: Ekberg uses BBS Area 48 Lights on Coldplay’s “Magic”When cinematographer Par Ekberg shot the Coldplay music video “Magic”, his portable lighting fixtures were BBS Area 48 LED interchangeable remote phosphor soft lights.
published 1 year ago   read more
Latest ARRI Press Release --> L7-C LED Fresnel
ARRI’s most sophisticated LED fixture, the L7-C, has just received a brightness increase. Advancements in LED technology have allowed the L7-C to be updated with a new light engine – Light Engine 2 – making it more than 25% brighter than previous versions.
published 1 year ago   read more
Paul Maibaum Reflects on SONS OF ANARCHY & Tools for 7 Seasons
News: Paul Maibaum Reflects on SONS OF ANARCHY & Tools for 7 SeasonsHit Series Has Relied on Vitec Videocom Brands for All Seven Seasons
As the acclaimed FX series Sons of Anarchy nears its finale, director of photography Paul Maibaum, ASC continues to rely on solutions from Anton/Bauer, Litepanels, and OConnor during the production’s stage and location shoots in Southern California. The DP and his crew have trusted the gear to perform throughout all seven seasons of this hit show.
published 1 year ago   read more
BB&S Lighting Introduces LED Flyer™ Boom Light Kit at LDI
News: BB&S Lighting Introduces LED Flyer™ Boom Light Kit at LDILDI Las Vegas marks the American debut of the LED Flyer™, the first ready-to-go LED boom light kit built to satisfy the stringent demands of camera and lighting professionals shooting video, cine and news production. Manufactured in Denmark by BB&S, this highly portable kit provides for rapid setup soft lighting, especially valuable for fast moving production. Easy to handhold, boom-operator style or fixed to a C-stand, the one-foot by one-foot by 2 ½-inch thick soft-light fixture may be positioned amazingly close to the talent, while facilitating daylight to tungsten color tweaking from 3000°K to 5600°K.
published 1 year ago   read more
Zylight Debuts Black Light Version of F8 LED Fresnel
News: Zylight Debuts Black Light Version of F8 LED FresnelZylight, a leading manufacturer of innovative LED lighting solutions, will unveil the F8-B, a black light version of its popular LED Fresnel, at Live Design International 2014, which runs Nov. 21-23 in Las Vegas, Nev. The new light, which offers a continuously adjustable beam angle (16-70 degrees), will be demonstrated in the USHIO America booth (1451) during the show.
published 1 year ago   read more
Zylight Debuts White Fixtures at LDI 2014
News: Zylight Debuts White Fixtures at LDI 2014Zylight, a leading manufacturer of innovative LED lighting solutions, will introduce versions of its F8 LED Fresnel and IS3c LED large panel lights housed in white fixtures at Live Design International 2014, which runs Nov. 21-23 in Las Vegas, Nev. Designed for special architectural and staging applications, the new lights will be showcased in the USHIO America booth (1451) during the show and are available now.
published 1 year ago   read more
Zylight Demonstrates Improved F8 LED Fresnel at CCW 2014, SATIS Expo
News: Zylight Demonstrates Improved F8  LED Fresnel at CCW 2014, SATIS ExpoZylight, a leading manufacturer of innovative LED lighting solutions, will showcase its improved F8 LED Fresnel at Content & Communications World 2014, which runs Nov. 12-13 in New York City (USHIO America Booth 647), and SATIS Expo in Paris Nov. 18-20 (EURO LIGHT System Booth D59). The reengineered F8 still delivers close to the light output of a traditional 1000-watt Fresnel, but only draws 90 watts and collapses to less than four inches thick for easy transport.
published 1 year ago   read more
Dedolight Wins 2014 Cinec Award for Lighting Engineering
News: Dedolight Wins 2014 Cinec Award for Lighting EngineeringDedo Weigert Film GmbH won the 2014 Lighting Engineering Award at the bi-annual Cinec Exposition held in Munich, Germany. The award was given for the company´s complete range of focusing Dedolight LED lights with aspheric optics.
published 1 year ago   read more
Suzanne Lezotte Joins The SIM Group as Director of Marketing
News: Suzanne Lezotte Joins The SIM Group as Director of MarketingIndustry veteran will lead marketing and communications for SIM Digital, PS Production Services, Bling Digital and Chainsaw.
The SIM Group today announces the appointment of Suzanne Lezotte as Director of Marketing. In this position, Lezotte will take the lead in creating a streamlined marketing solution for the company’s divisions, which include SIM Digital, PS Production Services, Bling Digital and Chainsaw.
published 1 year ago   read more
ARRI Inc. Hires Wilson Zeferino as Director of Sales, Latin Markets
News: ARRI Inc. Hires Wilson Zeferino as Director of Sales, Latin MarketsARRI Inc. announces the appointment of Wilson Zeferino as the new Director of Sales, Latin American Markets. Fluent in Spanish, Portuguese and English, Zeferino will further develop business and strategy in the Caribbean, Central America and South America. He will also oversee sales efforts and customer service in these territories to strengthen ARRI's presence across the region.
published 1 year ago   read more
At full speed: The Art of Light uses wysiwyg for Armin Only Intense World Tour
News: At full speed: The Art of Light uses wysiwyg for Armin Only Intense World Tourwysiwyg enables a spectacle for each and every visitor
The Art of Light, a Netherlands-based creative light designing, programming and operating company, used version R33 to previsualize lighting design and effects for DJ Armin van Buuren and his'Armin Only - Intense' worldwide tour.
published 1 year ago   read more
Calabash Animation Captures 3D Magic For Flutterbye
News: Calabash Animation Captures 3D Magic For FlutterbyeAward-Winning Animation Studio Blends CG With Live Action To Capture Fairytale World Of Popular Line Of Girls Toys
For toys as unique as the Flutterbye flying fairies, an equally dramatic ad is as important as double AA batteries. That’s why Spinmaster, makers of Flutterbye, reteamed with Calabash Animation to make “The Magic Is Brighter” – a new :30 ad that expertly blends CG animation and live action in a whimsical new spot aimed at girls whose eyes still widen at the thought of fairies and pixiedust.
published 1 year ago   read more
cinec 2014: cine technology innovations awarded with the cinecAwards
Last Tuesday, the 10th anniversary staging of cinec came to an end. Business was brisk from a professional audience willing to spend its money and this created a great atmosphere for the exhibitors. The high class, varied and informative ancillary program was highly appreciated by the international audience.
published 1 year ago   read more
Cinec Awards Honor ARRI AMIRA and ARRI/ZEISS Master Anamorphics
News: Cinec Awards Honor ARRI AMIRA and ARRI/ZEISS Master AnamorphicsARRI was honored with two major awards at the 2014 Cinec show in Munich on September 22. The ARRI AMIRA documentary style camera and ARRI/ZEISS Master Anamorphic lenses both garnered Cinec statuettes. The awards were presented by the Society of CineTechnik Bayern e.V. (CTB, formerly Bavarian Society for the Advancement of Film Technology), and awarded to innovative products and developments in motion picture technology.
published 1 year ago   read more
Phosphene Partners with Cinemax to Create Visual Effects for Director Steven Soderbergh’s “The Knick” Starring Clive Owen
News: Phosphene Partners with Cinemax to Create Visual Effects for Director Steven Soderbergh’s “The Knick” Starring Clive OwenFor the critically acclaimed Cinemax series, “The Knick,” helmed by Academy Award-winning and Emmy-winning director Steven Soderbergh (“Traffic,” “Side Effects,” HBO's "Behind the Candelabra") and starring Academy Award and Emmy-nominated actor Clive Owen (“Closer,” “Children of Men,” HBO's "Hemingway & Gellhorn"), Phosphene, the lead VFX house, created effects that ranged from complex character augmentation to detailed period set extensions, medical enhancements and period anachronisms.
published 1 year ago   read more
Rally Racing Film Lights Challenging Forest Track with Zylight F8 LED Fresnel
News: Rally Racing Film Lights Challenging Forest Track with Zylight F8 LED FresnelFor his graduation film, cinematographer student Sverre Sørdal, who is training at the National Film and Television School (NFTS) in Beaconsfield, U.K., did not take the easy road. Instead, he shot a film about rally racing on a track in the middle of the forest with a very tight shooting schedule and very unpredictable lighting.
published 1 year ago   read more
Big Block Design Group and ESPN Reveal Stunning Rebrand of ESPN’S Entire Lineup of NFL Shows
News: Big Block Design Group and ESPN Reveal Stunning Rebrand of ESPN’S Entire Lineup of NFL ShowsBBDG and ESPN’s Massive Design Collaboration Spans 18 Months
Big Block Design Group (BBDG) and ESPN, the worldwide leader in sports coverage, recently unveiled a stunning rebrand of ESPN’s entire lineup of NFL shows, the network’s most valuable franchise.
published 1 year ago   read more
Zac Cavaliero's Animated Short Wins Reel 13 National Competition - Earning It A Broadcast Debut on Thirteen-WNET
News: Zac Cavaliero's Animated Short Wins Reel 13 National Competition - Earning It A Broadcast Debut on Thirteen-WNETAs A Growing Number of Feature Films Continue to Tap His Talent As A Previz Artist, Shot Designer, FX Artist and Modeler, The Young Filmmaker Continues To Evolve As A Multi-Disciplined Talent
Zac Cavaliero's short film, 'The Frank Job,’ showcasing the cinematographer's skills as a character animator was Reel 13's voters' choice this week, earning it a slot on national broadcast television on Thirteen-WNET's Saturday evening line up. The film's storyline is a new twist on the classic tale of 'Frankenstein,' with the lead character, an inept yet determined mad scientist, artfully crafted by Cavaliero into an animated character with features befitting his eccentric personality.
published 1 year ago   read more
Boris FX Adds ASSIMILATE SCRATCH Support to Boris Continuum Complete and Boris RED Product Lines
Boris FX, the leading developer of integrated VFX and workflow technology for video and film, announces added host support for ASSIMILATE SCRATCH® to its flagship product line, Boris Continuum Complete (BCC), and to Boris RED. The new products were unveiled during IBC 2014 (September 12-16, Amsterdam, NL).
published 1 year ago   read more
New Lexus ES and IS Spots from Team One and RSA Director Laurence Dunmore Feature Artful VFX and Finishing Artistry of Brewster Parsons
News: New Lexus ES and IS Spots from Team One and RSA Director Laurence Dunmore Feature Artful VFX and Finishing Artistry of Brewster ParsonsTwo new spots respectively showcasing the 2015 Lexus ES and IS luxury sport sedans debuted last week thanks to the brand's executives' partnership with Team One Advertising, RSA Films director Laurence Dunmore and artists at Brewster Parsons and Cut & Run. Painstakingly crafted to give each a unique identity while reflecting the current direction for the brand, both the Lexus ES "Remember" and Lexus IS "No Good Deed" spots debuted earlier in September and will continue to air during high-profile broadcast and cable programming over the weeks ahead.
published 1 year ago   read more
Ventuz Proves Prime Choice for Game Show Productions
News: Ventuz Proves Prime Choice for Game Show ProductionsElaborate in-studio installations for game shows require creative freedom as well as reliable broadcast stability. The real-time graphics software Ventuz strengthens its position in this market by offering a combination of events and broadcast features.
With the increasing demand for high-profile, prime-time game shows across the globe, broadcasters are continuously adopting avant-garde in-studio media installations to add value to their new productions. That’s the reason why the real-time software Ventuz is becoming the ‘de facto’ standard for such workflows, which require creating very high resolution large format content for video walls, on-air inserts, but also to control interactive games and logic.
published 1 year ago   read more
TV News Provider Switches To ARRI L7-C LED Fresnels
News: TV News Provider Switches To ARRI L7-C LED FresnelsThe well-known German TV news provider Tagesschau has outfitted its state-of-the-art new studio with ARRI L7-C LED Fresnels, facilitating huge cost savings and permitting full color controllability for the wide range of different programs broadcast from the studio floor.
published 1 year ago   read more
L5 Portable LED Fresnel Now Available Worldwide
News: L5 Portable LED Fresnel Now Available WorldwideOrders are already being fulfilled worldwide for the recent addition to ARRI’s L-Series, the compact and lightweight L5. The L-Series started with the L7, an LED Fresnel that provides the same light qualities as a traditional tungsten Fresnel, but with the added features of full CCT tuneability and color selection. The L5 now extends this successful line of products, offering the same outstanding features as the L7, but in a smaller, more portable form.
published 1 year ago   read more
Expanded Caster Series of LED Lights Wins Favor
News: Expanded Caster Series of LED Lights Wins FavorLighting professionals worldwide are finding an increasing variety of uses for ARRI’s Caster Series of compact, tuneable and versatile LED-based fixtures, following the recent release of two new additions to the family: the LoCaster 2 Plus and BroadCaster 2 Plus.
published 1 year ago   read more
Switronix adds Remote Capability to Torchled Bolt With 220R Model
News: Switronix adds Remote Capability to Torchled Bolt With 220R ModelSwitronix is excited to addition of wireless remote capability to the Bolt line with the 220R model(#TL-BT220R).
published 1 year ago   read more
Doc Ajay Johnson Discovers Litepanels, Anton/Bauer and Sacthler are Tuff-N-Uff
News: Doc Ajay Johnson Discovers Litepanels, Anton/Bauer and Sacthler are Tuff-N-UffCinematographer Doc Ajay Johnson recently covered Tuff-N-Uff: The Future Stars of Mixed Martial Arts (MMA) 20th Anniversary. The event, which took place at the Thomas and Mack center in Las Vegas, NV, featured six championship contests, as well as the finals of Tuff-N-Uff women’s strawweight tournament. Armed with a Sony F5, Johnson carefully selected the appropriate accompanying gear to capture a full night of action-packed amateur MMA fights.
published 1 year ago   read more
Zylight F8 LED Fresnel Delivers Reliable Performance, ROI for Lightworks.TV
News: Zylight F8 LED Fresnel Delivers Reliable Performance, ROI for Lightworks.TVThrough his London-based company, Lightworks.TV Ltd., lighting cameraman Scott Munro shoots and edits a variety of projects, from U.S. network news packages to corporate videos and documentaries. While he does not own a professional HD camcorder, he has invested in an extensive collection of production accessories and lighting instruments, including the Zylight F8 LED Fresnel 9.
published 1 year ago   read more
‘The Bachelorette’ Co-DP Andre Martinez Lights on Location with Zylight F8 LED Fresnel
News: ‘The Bachelorette’ Co-DP Andre Martinez Lights on Location with Zylight F8 LED FresnelIt never fails. There you are, waiting to shoot a gondola scene in Venice, Italy, but the gondolier is unable to dock at your predetermined – at pre-lit – location. What do you do?
published 2 years ago   read more
Flashpoint’s LED Lights Are the Newest Lighting Collection for Photo and Video Available Exclusively at Adorama
The SpeedLight Partner, the VariAngle and other LED Lighting Solutions Available in Standard and Bi-Color Options Make Up This Energy-Efficient Lighting Collection for DSLR and Video Camera Imaging
Adorama, one of the world’s largest photography, video, imaging and electronics retailers, is now selling a brand new line of Flashpoint LED lights designed for both camera and stand-mounted use. New photography and videography lights from Flashpoint include the SpeedLight Partner and the VariAngle light, as well as a collection of LED lights in both standard and bi-color options. New stand-mounted lights include various models of circular and panel lights. These Flashpoint LED lights are available exclusively in store at Adorama and online.
published 2 years ago   read more
PhotonBeam 80 LED Floodlight to Feature at IBC
News: PhotonBeam 80 LED Floodlight to Feature at IBCThe “PhotonBeam 80 LED Floodlight”, the latest professional lighting fixture by UK specialists Photon Beard, will make its European debut at IBC 2014.
published 2 years ago   read more
Setla Film Productions Improves Location Shoots with Zylight F8
News: Setla Film Productions Improves Location Shoots with Zylight F8A trained paramedic, Thaddeus Setla stumbled into a career in video production about 13 years ago, when he started producing short training videos with a consumer camcorder. These days, his San Francisco-based company, Setla Film Productions, is focused on high-end productions for the Web.
published 2 years ago   read more
Miami’s 1300 Studios Keeps Hot Shoots Cool with Zylight
News: Miami’s 1300 Studios Keeps Hot Shoots Cool with ZylightDenis Lauzon has built a 30-year career in advertising, still photography and video production. As the co-owner of 1300 Studios, a full service studio in Miami, he has built a production and rental facility designed to accommodate the needs of professionals and their crews.
published 2 years ago   read more
Litepanels Introduces ASTRA 1x1 Bi-Color Fixture
News: Litepanels Introduces ASTRA 1x1 Bi-Color FixtureCompany Raises the Bar with Next Generation LED Panel Series
Litepanels®, a Vitec Group brand and premier provider of LED lighting for the broadcast and production industries, is introducing its new ASTRA 1x1 Bi-Color panel at Cine Gear Expo (Booth 64) in Los Angeles on June 6-7. Building on the legacy of the company’s original 1x1 fixture, which revolutionized the lighting industry, the ASTRA 1x1 sets a new standard for the form and function of professional LED panels. Following the Litepanels tradition of a one square foot form factor, the ASTRA 1x1 Bi-Color offers a light output that is up to four times brighter than the company’s traditional 1x1 Bi-Color fixture, high CRI (Color Rendering Index), and user-selectable active or passive cooling modes.
published 2 years ago   read more
Zylight to Exhibit Product Range at Cine Gear and Lightfair International
News: Zylight to Exhibit Product Range at Cine Gear and Lightfair InternationalZylight, a leading manufacturer of innovative LED lighting solutions, will showcase its wares at next month’s Cine Gear Expo in Hollywood and Lightfair International in Las Vegas. Zylight’s instruments will be displayed within their North American distributor, Ushio America’s, booth at both exhibitions. Among the Zylight offerings on hand will be the F8 LED Fresnel, palm-sized Z90 LED and IS3c LED lights.
published 2 years ago   read more
Industry Veteran Ken Emker Joins MSE Team
News: Industry Veteran Ken Emker Joins MSE TeamIn a stunning turn of events, Matthews Studio Equipment announces industry veteran Kenneth J. Emker has joined the Matthews Studio Equipment team. Emker leaves a 20-year relationship as National Grip Sales Manager/National Trade Show Manager for an established Grip equipment company to become Eastern Regional Sales Manager for MSE.
published 2 years ago   read more
‘Anchorman’ DP Thomas Ackerman, ASC, Impressed with Zylight F8 LED Fresnel
News: ‘Anchorman’ DP Thomas Ackerman, ASC, Impressed with Zylight F8 LED FresnelWhen he’s not the director of photography for commercials or major motion pictures like Beetlejuice or Anchorman: The Legend of Ron Burgundy, Thomas Ackerman, ASC, teaches cinematography at the School of Filmmaking at the University of North Carolina School of the Arts in Winston-Salem, N.C. When his lectures inevitably turn to lighting, he has a surprising setup of choice.
published 2 years ago   read more
A Soft Light for the New Generation of Cameras
There’s a new LED soft light for digital movie making and photography. Designed by a cameraman for camera people, it’s called Softy Lite.
Maxim Ford, cameraman and designer of Softy Lite said "With the explosion of low budget dramas using new digital movie cameras like the Canon D5 and Sony F3 I wanted to make an affordable light that would have the potential for great drama lighting. The new cameras, being very sensitive, require a lot less light than their predecessors. The conventional soft lights I had been using were too powerful, and they suffered from spilt light out of their sides and back. Working with new LEDs I have designed a light that produces a daylight balanced soft light with no spill, that is easy to control via a supplied snoot and egg crate, giving the output a broad, medium or narrow beam of light. The LEDs have the advantage of running cool and the low voltage operation makes them safe and easy to use.”
published 2 years ago   read more
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Hello, thank you for visiting my blog. I will added frequent blogs for Bon Monitors / Postium PRM Rack Monitors / VLite LED Lighting. if you havent done so, please visit www.uteleven.com to see complete line up of products that i am currently distributing....
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Shane Hurlbut, ASC workshop tour review: Mesa, AZ September 16, 2014
Shane Hurlbut, ASC workshop tour review: Mesa, AZ September 16, 2014 http://www.hurlbutvisuals.com/blog/2014/09/illumination-experience-tour/ http://illumination.mzed.com/reserve-now I have been following Shane's blog for a few years now and saw that he was conducting a seminar series “the illumination experience tour” and it was coming through Phoenix AZ. I thought about it for a...
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Using Adobe Premier for Chromakey? Try this!
Adobe Premiere has a nice chromakey filter, but the "key" to a great chroma key is the background lighting. Many producers are aware of LED light rings with retro-reflective backgrounds that eliminate the need for background lights, and produce a near perfect green screen or blue screen effect. LEDchromaKEY.com recently...
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