News: Introducing Shutterstock Custom For Enterprise Clients to Scale Branded Content Creation
Acquisition of Flashstock in July now launching as Shutterstock Custom, providing enterprise clients with an innovative technology platform to scale branded content creationLast Updated: September 9, 2017 12:09 pm GMT
(New York, NY--September 21, 2017) Shutterstock, Inc.
, a leading global technology company offering a creative platform for high-quality assets, tools and services, today announced that its Flashstock business launches today as Shutterstock Custom. Shutterstock is now able to offer its 1.7 million customers an efficient and innovative platform to create branded content.
Shutterstock Custom, powered by Flashstock’s proprietary technology, is an essential component of Shutterstock’s creative platform that fulfils enterprise marketers’ need to scale high-quality branded content. Shutterstock Custom ingests a company’s visual identity and transforms it into a creative brief for each new campaign. Following receipt of the brief, a global network of creative talent shoots unique imagery including photos, videos, GIFs, cinemagraphs and 360°s.
“With 3 billion Snaps taken every day and more than 95 mil ion photos shared on Instagram daily, scaling global y across multiple channels increasingly presents marketers with a challenge," said Grant Munro, founder of Flashstock and General Manager of Shutterstock Custom. “A brand’s voice is most visible through the content it creates, and a recent Time Inc. study revealed about 90% of consumers like it when brands engage with them using custom content. At Flashstock we solved that problem, and now as Shutterstock Custom, we can share our revolutionary solution with enterprise marketers around the world.”
Learn more about Shutterstock Custom here.
Shutterstock, Inc. (NYSE: SSTK)
, directly and through its group subsidiaries, is a leading global provider of high-quality licensed photographs,
to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 250,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 150 mil
ion images and more than 8 mil
ion video clips available.
Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The company also owns Bigstock,
a value-oriented stock media agency; Shutterstock Custom, a custom content creation platform,
Offset, a high-end image
PremiumBeat a curated royalty-free music
library; Rex Features, a premier source of editorial images
for the world's media; Webdam, a cloud-based digital asset management service
For more information, please visit www.shutterstock.com
and fol ow Shutterstock on Twitter
and on Facebook.