(Coral Springs, Florida--June 19, 2008) da Vinci Systems today announced it will join forces with Gamma & Density, Panavision®, and Modern VideoFilm to host Straight Forward, a master class seminar on how full-cycle workflow based on ASC CDL protocol benefited the highly anticipated, big-budget film "State of Play."
The seminar runs from 1:45 — 5 p.m. Sunday, June 22, as part of Cine Gear Expo 2008 in Southern California.
Full-cycle workflow integrates Gamma & Density's 3cP (Cinematographer's Color Correction Process) with the da Vinci Resolve® and 2K PlusTM systems to enable consistent color across shooting, dailies, post, and DI. At the Straight Forward seminar, the companies will demonstrate in detail how Rodrigo Prieto (ASC AMC) exploited the power of on-set color correction and calibration for "State of Play," which stars Ben Affleck, Russell Crowe, and Helen Mirren. The seminar will be moderated by Yuri Neyman, CEO of Gamma & Density, and Marker Karahadian, executive vice president of Panavision, Inc. Also on hand to answer questions will be Neil Kempt from da Vinci Systems.
"If you are a director of photography, digital image tech, color timer, or post-production supervisor, this is a must-attend seminar focusing on the practical application of what is sure to become must-have technology," said Dean Lyon, da Vinci Systems director of marketing.
3cP is a laptop-based system that allows a cinematographer or DP to make color grading decisions on-set and then accurately pass them on to the dailies timer and the colorist directly involved with post-production. Using 3cP, everyone in the post-production environment has a precise preview of color decisions for dailies, pre-post, matching special effects, and Digital Intermediate (DI) final color grading.
The ASC CDL (American Society of Cinematographers Color Decision List) protocol was developed by members and contributors of the ASC Technology Committee, including Gamma & Density Co. and da Vinci, to provide an industry standard for cross-platform exchange of primary RGB color correction.
The June 22 master class seminar will take place at Panavision, 6219 De Soto Ave., Woodland Hills, Calif. For more information and reservations, visit www.cinegearexpo.com/classes.html
About Gamma & Density
Gamma & Density Co. develops tools that enable cinematographers to maintain artistic and technical control over their images during the film and digital transfer processes. Cinematographer Yuri Neyman ("Liquid Sky," "D.O.A.," and many more) and Bob Currier (creator of the Color Finesse color correction system) are the developers of the 3cP system. The Los Angeles-based company's innovative 3cP on-set color correction system helps cinematographers arrive at their desired look during a telecine and DI session by relying on a system of patented color charts and the proprietary software that functions as a common language between DPs, DITs and telecine/DI colorists. 3cP also calibrates monitors and transfers images quickly and without losses between different digital color imaging systems used in film, television, HD, and digital cinematography. The 3cP system has been used, or is currently being used, on films including "10,000 B.C.," "Babel," "Iron Man," "The Kite Runner," "Quantum of Solace," "State of Play," and TV shows including "The Tudors," "Their Eyes Were Watching God," "Low Life," and many other projects. More information is available at www.gammaanddensity.com
About da Vinci Systems®, LLC
da Vinci Systems, a JDSU company, is the leading provider of color enhancement and image restoration products used in post-production facilities worldwide. Incorporating the company's Emmy® Award-winning technology, da Vinci's products support SDTV, HDTV, data, and digital film. Since the introduction of the company's first color corrector in 1984, da Vinci has been a front-runner in the field of image enhancement, shaping color enhancement into the vital role it holds in post-production today. The company is headquartered in Coral Springs, Fla., with offices in Los Angeles, New York, London, France, Germany, and Singapore.